Helping the Charities Profit through Insight
Vision One works closely with a wide range of charities and not-for-profit organisations in almost every aspect of their work. Our team of social and charity research experts provide the insight and direction that helps charities achieve their aims, by; maximising their fundraising efforts, managing their brand, connecting with key audiences or heightening media coverage.
Our research and insight work with charities includes:
- Specialist interest groups: e.g. Children, Armed Forces
- Environmental: e.g. Conservation and Protection
- Health & Well-being: e.g. Cancer Research, Carers
- Education: Schools, Universities, Teachers
- Art & Cultures: e.g. Museums, Arts
- Housing research
We also work with clients in Housing and Local Government – These services are covered in more detail in their own respective sections.
Charities Worked With
We have conducted research with a range of charities in the UK including Cancer Research UK, The Royal British Legion, The Children's Society and many more – as illustrated below.
Not Just Childsplay
Strategic Insights evaluating demand from local authorities for children’s services to optimise products and services
Exploring the impact of DRTV Advertising Evaluation on legacy will donations
A Helping Hand
Exploring the Customer Journey and the Impact pricing has on the decision-making process
In Our Hearts
Helping to develop The Royal British Legions remembrance strategy through monitoring public opinion and behaviours
A Search For Hope
Exploring the attitudes and link between Alcohol and Cancer
Re-developing the retail offering for greater success
We offer quality, commitment and detailed knowledge of the voluntary and community sector and seek to provide affordable and robust insights. We offer an excellent service throughout and this is reflected in our 100% Customer Satisfaction rating which is independently measured by Recommended Agencies (RAR+) – Click here for latest ratings which highlight our exceptional performance and in particular our high ‘effective’ rating.
Below is a few examples of charity and social research we've conducted and the different methodologies used that work inside of the sector.
- Brand awareness and tracking brand equity (Charity Case Study – Cancer Research)
- Logo and brand development
- Brand strategy and positioning
- Public opinion and Donor survey
- Stakeholder research
- Attitudes and behaviours into Donating to Charities