The Perfume Shop Success Story
Smelling Of Sweet Roses
Helping the Perfume Shop optimise in-store conversion and shopper experiences.
Discover some of the work we have done with The Perfume Shop and understand how we help innovate brands and produce actionable insights through research.
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READ MOREThe Perfume Shop Research obectives
The Perfume Shop is the 3rd largest fragrance retailer in the UK, with over 260 stores nationwide. In-store traffic counters highlighted that shopper conversion rates might not be optimised. They approached Vision One to conduct a programme of research to help understand the shopper and their in-store behaviours and identify how conversion might be improved.
Research Approach
A large-scale exit survey programme was conducted across 15 Perfume Shop stores throughout the UK. The stores were specifically selected to ensure they were representative of the entire portfolio and the segments within.
Research Findings
Our research revealed significant differences between high and low-conversion stores, along with the customer types that were most likely to convert, and identified some of the key drivers of in-store conversion. The research was very well received and has helped The Perfume Shop set new in-store targets and implement the necessary changes to improve in-store conversion.