Helping the Perfume Shop optimise in-store conversion and shopper experiences.
Discover some of the work we have done with The Perfume Shop and understand how we help innovate brands and produce actionable insights through research.
Download Now for FREE! Simply enter your details below and we’ll also send you a copy too!
“From enquiring about our research project they sought to really understand our questions and needs. Results were delivered really quickly, managers were friendly, professional & always on hand.”
Keep up to date with the latest news from Vision One.
Understanding where your brand sits in the mind of the customer is essential for brand owners looking to develop/improve their brand strategy. Vision One’s BrandVision provides the most meaningful brand health and brand equity measurement tool (ever!). BrandVision is a measurement tool that allows brands to fully understand how customers see brands within a market […]
The Perfume Shop Research obectives
The Perfume Shop is the 3rd largest fragrance retailer in the UK, with over 260 stores nationwide. In-store traffic counters highlighted that shopper conversion rates might not be optimised. They approached Vision One to conduct a programme of research to help understand the shopper and their in-store behaviours and identify how conversion might be improved.
Research Approach
A large-scale exit survey programme was conducted across 15 Perfume Shop stores throughout the UK. The stores were specifically selected to ensure they were representative of the entire portfolio and the segments within.
Research Findings
Our research revealed significant differences between high and low-conversion stores, along with the customer types that were most likely to convert, and identified some of the key drivers of in-store conversion. The research was very well received and has helped The Perfume Shop set new in-store targets and implement the necessary changes to improve in-store conversion.
