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Colloids Customer Case Study Vision One

Colloids Business Case Study

The Challenge

Colloids is one of the UK’s leading masterbatch manufacturers, operating across sectors including automotive and packaging. Following a period of rapid growth, the business recognised the need to better understand how employees experienced the working environment.

The challenge was to move beyond anecdotal feedback and gain structured insight into staff sentiment across departments. Colloids wanted to understand how employees felt about communication, development opportunities and overall satisfaction, and to identify where improvements could support engagement, consistency and long-term organisational effectiveness.

Colloids Business Case Study

Research Objectives

The research was designed to provide a clear view of employee satisfaction across the organisation. The key objectives were to:

  • Understand how employees felt about working at Colloids
  • Assess perceptions of internal communication and consistency
  • Identify areas where employees felt support or development could be improved
  • Compare sentiment across departments and functions
  • Provide evidence to inform improvements in internal communications strategy

Together, these objectives aimed to support a more engaged, informed and motivated workforce.

Research Approach

Vision One implemented a quantitative employee research programme using its Team-Talk approach. The methodology included:

  • A structured employee satisfaction survey
  • Distribution via both paper and email to ensure full workforce coverage
  • Inclusion of employees across all departments and levels
  • Consistent measurement of satisfaction and engagement metrics
  • Analysis by department to highlight variation and priority areas

This approach ensured insight was inclusive, scalable and actionable across the business.

Findings

The research confirmed internal hypotheses while also providing greater clarity on specific issues. Employees highlighted that internal communication could be improved, particularly through a more consistent approach across departments. There was also a clear appetite for better opportunities to develop and progress within the organisation.

These findings demonstrated that while overall satisfaction levels were understood, targeted improvements in communication and development could materially enhance employee engagement and alignment during a period of organisational change.

Action & Recommendations

The findings enabled Colloids to develop a new internal communications strategy grounded in employee insight. By addressing consistency and development concerns, the business was able to take targeted action to improve engagement and support continued growth with a more informed and connected workforce.

Qualitative Research Agency
Kendra Furey, Head of Brands (Vision One)

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