Dr Beckmann Washing Machine Vision One Case Study

Washing Machines Need Love!

Developing and refining a new and successful laundry care product for European Markets.

We have worked with some of the biggest and best brands out there, discovering new insights, innovating brands and products and inspiring change through the journey of research.

Download our PDF below for FREE!

Dr Beckmann Logo

Additional Success Stories

Heineken Logo
Heineken Case Study
Download Now
Allianz Success Story
Download Now
Swyft
Swyft Success Story
Download Now
McBride Success Story
Download Now
Heineken Logo
Heineken Success Story
Download Now

Latest News

Keep up to date with the latest news from Vision One.

BrandVision – Brand Strategy and Brand Health Measurement

Understanding where your brand sits in the mind of the customer is essential for brand owners looking to develop/improve their brand strategy. Vision One’s BrandVision provides the most meaningful brand health and brand equity measurement tool (ever!). BrandVision is a measurement tool that allows brands to fully understand how customers see brands within a market […]

READ MORE
The Brand Momentum Story – A Brief Introduction
READ MORE
LOAD MORE

The Challenge

Dr Beckmann is the leading brand within the UK washing cleaner market.  However, their key competitor, Dettol, has recently introduced a new scented product which appears to be performing well and is now replacing their Original offering. As a result of these changes, Dr. Beckmann is now considering introducing a fragranced product and are looking to undertake research to assess whether there is demand for such a product and if this product could replace the existing offering. Vision One were commissioned to undertake this study.

Research Approach

An online survey methodology was used for this research. A number of interviews were completed among a target sample of respondents who purchase ‘Washing Machine Cleaning’ products.

Research Findings

There emerged a strong interest in fragranced washing machine cleaner. Both candidate products were preferred to the original product. Overall, the new product was the most preferred fragrance and we recommended the launch of this product. However, until consumer reactions to this new product launch can be gauged, the Original product should not be discontinued.