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Benefits of ISO 20252 Accreditation

The Benefits of ISO 20252 Since 2018, Vision One has been ISO 20252 accredited – the international quality standard for  leading market research companies around the globe. So why does this matter to you? Whilst we have been MRS Company Partners for many years, adhering to both the MRS Code of Conduct and all important data protection requirements, we have now introduced a Research Process Management System in line with ISO 20252 : 2012. Why ISO20252 matters  After just a few months, we made significant changes and improvements to our business, and we continue to make progress and improvements every year. If you’re interested in quality, we thought you would be interested in learning a little more. So we’ve outlined seven ways this standard will benefit you and provide the reassurance you seek. We hope you agree that these steps will help ensure your research meets the highest standards. This ongoing commitment to quality is already reaping rewards for us and helps to explain why Vision One have been voted finalists for The Drum’s ‘UK’s Best Research Agencies’ 5 years running! 7 Benefits of ISO 20252 Benefits of ISO 20252 Accreditation – Why ISO 20242 Matters 1. Your Data Is Protected and Respected Trust is everything…

Vision One is ISO 20252 accredited – So what are the benefits?

Brand Mortality and the cirle of life

This post explores why brands fail, revealing hidden risks and strategic blind spots that can erode relevance and long-term success without insight-led decision-making.

Brand Mortality – Navigating the Rise and Fall of the Brand Lifecycle

Business to Business B2B Research Vision One

The Entrepreneurial Boom The UK’s entrepreneurial scene has been on a wild ride over the past three decades – as long as CEO of Vision One and author of the must-read, branding bible Brand Momentum, Tony Lewis, has been in the business. From the shockwaves of 9/11 and the global financial crisis to the COVID-19 pandemic, and the current riots across the UK, these dramatic events have reshaped and continue to shift the start-up, entrepreneurial and SME landscape. According to the Global Entrepreneurship Monitor (GEM) survey, which has been tracking the UK since 1999, there have been some serious highs and lows. Here’s a rundown of some of those key trends and what they mean for branding, measuring brands and business growth, and keeping brand momentum alive. Key Entrepreneurial Trends 1. UK Start-Up Explosion Back in 1999, only 3.3% of Brits were launching new businesses. Fast forward to 2023, and nearly 30% of working-age folks are either planning, starting, or running their own gig. The entrepreneurial spirit has taken off, especially after the global financial crisis and pandemic gave many the push they needed to start their own ventures. 2. Bridging the Gap Across the Nations Scotland suffered a major…

UK’s Entrepreneurial Boom: Lessons for Brands and Business Growth

Building your Brand

Building your brand: Five Top Tips to Steer Clear of ‘Shiny New Thing Syndrome’ How to Stay on Track, Consistent, and Motivated as a CMO, Business Leader, or Brand Owner  In the fast-paced world of branding and marketing, it’s easy to be lured by the latest trends, tools, and technologies promising quick wins and instant success. This phenomenon, known as ‘shiny new thing syndrome,’ can lead to fragmented strategies, inconsistent messaging, and wasted resources. For CMOs, business leaders, and brand owners, staying focused and consistent is paramount to long-term success. It’s also vital that you can separate the noise and clutter from the valuable tools, strategies and support that will make a genuine, long-lasting impact, and avoid the latest fads! Research indicates that brands often face significant risks when they get distracted by new trends, potentially leading to adverse effects on their performance. A study by the Journal of Advertising Research highlights that discontinuing or frequently shifting advertising strategies, for example, can result in a decline in brand sales. The research underscores the importance of consistency to maintain a brand’s mental availability and market share, especially among light buyers who may forget the brand if it’s not consistently visible (Journal of Advertising…

Building your Brand: Steer Clear of ‘Shiny New Thing Syndrome’

10 tips for start-ups - B2B Research Agency

Top 10 Tips for Start-Ups & Entrepreneurs: The Importance of Market Research For Brand Growth For start-ups and entrepreneurs, understanding market dynamics is crucial to business growth and brand momentum. Market research provides invaluable insights to steer your business in the right direction. Despite its importance in brand building, research is often overlooked as part of the planning process – we think it’s key! Here are 10 essential tips to help you grasp the importance of market research for your start-up’s success. So why not make a coffee, put your feet up and relax for 5 mins?! Quick Summary Market research is not a one-time task but an ongoing process that plays a pivotal role in business growth and brand momentum. For start-ups and entrepreneurs, leveraging market research can provide the insights needed to make informed decisions, stay ahead of the competition, and effectively meet customer needs. By incorporating these 10 tips for start-ups into your start-up strategy, you can harness the power of market research to drive your business toward long-term and sustainable brand growth and success. Keep Up With Your Audience Identifying and understanding your target audience is the foundation of any successful business. During the introduction phase, wisdom suggests focusing on whatever manageable…

Top 10 Tips for Start-Ups & Entrepreneurs and Business Growth

Monitoring brand and business growth

Learning from Marketing Mistakes: 7 Lessons for Brand & Business Growth In the fast-paced, challenging world of business, even seasoned leaders can stumble. Learning from mistakes is a powerful strategy for refining how we monitor brand and business growth. Here are seven invaluable lessons – built on learning from common mistakes – for managers, business leaders, and marketers to enhance their quarterly, annual, and five-year growth plans. By learning from these common mistakes and monitoring brand and business growth, business leaders can craft more effective quarterly, annual, and five-year growth plans. Embrace data-driven decision-making, stay attuned to customer and employee feedback, and remain flexible to adapt to the ever-changing market landscape. This proactive approach will drive sustainable brand and business growth, positioning your company for long-term success. Short-Term Focus While it’s essential to address immediate challenges, a myopic focus can derail long-term success. One of the biggest challenges for Marketing Directors is striking the right balance between short-term gains and planning for long-term, sustained success. Achieving one-year or even quarterly sales targets is more often rewarded with bonuses than achieving a decade-long sustained brand momentum – that is just one of the harsh truths of boardroom survival. However, balancing short-term objectives with…

Learning from mistakes: 7 Lessons for Growth

Best of MRS events - Market Research Manchester

Catch the very best of MRS this summer in Manchester! Vision One is delighted to sponsor the MRS Best of Events and Awards on 17th July 2024 in Manchester Over the past 12 months, the Market Research Society has showcased some extraordinary research and convened brand and agency experts to address the biggest issues facing insight teams today. This July, Manchester will host Vision One and the MRS’s Best of Events and Awards. We’ll bring together regional insight leaders to discuss how to address these transformative changes facing our sector. And we’ll celebrate some of the most highly regarded research being delivered by insight teams with a northern focus. The MRS has collated a selection of our favourite sessions from recent events and awards, so insight professionals in the North don’t miss out on this year’s highlights. Join client-side and agency regional insight leaders as they share their fascinating research journeys to improving consumer understanding, engagement and experience. Find out how to pack a punch with your insights by maximising the delivery, reach and impact of research with key audiences. What to Expect at the Best of MRS Events and Awards Key contributions from, Co-op * Google * L’Oreal * BBC * Whitbread *…

Catch the Best MRS Events and Awards (Manchester 2024)

Identifying valuable consumer groups

Building a Brand with a Brand Development Strategy Your brand is undoubtedly the most important asset for long-term growth. To complement our brand evaluation system ‘BrandVision’ we have created this Brand Building Guide.  BrandVision provides the essential link between your brand strategy and the customer.  5 Steps to a Succesful Brand Strategy Brand development involves the process of creating and fortifying your brand. To facilitate companies on this journey, we break down the process into 5 key steps.  To accomplish these tasks, you’ll require a well-thought-out brand development strategy.  Step 1 – Consider Your Business Strategy Your brand can be seen as a reflection of your brand reputation and how prominently it stands out in the marketplace. We quantify the strength of your brand as a product of Reputation x Visibility. There are many ways of evaluating reputation and our highly regarded Brand Equity Wheel provides a wide array of metrics to help inform and build your strategy. A strong, well-differentiated brand will make growing your brand much easier. But what type of brand do you want? Are you planning to grow organically? Your overall business strategy and goals must be at the heart of your brand development strategy, so that’s the place to start. If you are clear about…

Building your Brand Strategy

Introduction to Brand Tracking

Brand Tracking Workshops – Do you need them? If you are in the early years of your brand lifecycle, then chances are you haven’t conducted a lot of research and you don’t fully understand your brand. On the other hand, you might just be finding after years of growth your brand may be running out of steam? Either way, Vision One’s brand workshops are focus groups designed to help you fully understand your brand and are the perfect way to prepare for the all-important Brand Tracking (which incidentally every brand owner needs in their armoury!). Why you need Brand Workshops Brand tracking is probably one of the most significant ongoing research investments your business will make over time. If you are starting out, then you will quickly realise that one of the biggest challenges is knowing what to focus on. Even in a survey, time is precious – so you need to know exactly what you want to ask and how  – but also ensure you are capturing the thoughts and needs of your customers. So to help with the process of getting the most from your tracking programme we offer optional brand development workshops. Why is it important to…

Brand Tracking Workshops

Covid19 Market Research Agency Vision One

In light of the current global COVID-19 crisis, we firstly wanted to wish you all well and secondly wanted to let you know what it means for our clients, the public and the Vision One team. We are closely monitoring the situation and we will update our policies and processes accordingly and will update this post on a regular basis as the situation develops in line with Government guidance. Most importantly, we would like to stress that the safety of our staff, our clients and the general public are our priority. During the pandemic, we have decided not to offer any face-to-face research until we believe it is safe to do so and government restrictions have been lifted. Over the past year, we’ve made further improvements to our remote working infrastructure, including the implementation of a new telephone system to make communications even easier. So yes, it’s business as usual, as all our team are able to work from home. We’re actually very busy and our team are working around the clock to ensure all projects are carried out in full, whilst maintaining the utmost precautionary methods to ensure the safety of all. For all the latest Government information, please…

Coronavirus: What it means for you and Vision One

The Plimsoll Report Our Results Vision One

Vision One ranked 13th fastest growing research agency in this year’s Plimsoll Report amongst market research companies. Plimsoll Publishing Limited are experts in the field of company and industry financial analysis, providing detailed and snapshot analysis of business performance that accounts alone struggle to give. The Plimsoll report is used to assess the attractiveness of potential acquisitions, to gain a better understanding of a market, and to identify sound companies with whom to trade. How did Vision One fare? Vision One’s rankings reflect the company’s success over the last year and will serve as a benchmark for our future improvement. Despite Brexit and the lack of business confidence at the time, out of 716 businesses, Vision One was ranked the 13th fastest-growing market research agency. In our statistics, Vision One was included in 2 exceptional performance categories, and it was considered in many other categories for outstanding performance. Tony Lewis (Managing Director) commented, “These results are a testament to some of the great work we are doing, along with improvements we are making throughout the business. 2018 was a good year, but 2019 is looking even better – so a big “Thank You’ to all the support from our clients.” If you would like…

The Plimsoll Report On Market Research – Our Outstanding Results.