It’s time to get things started with Warburtons and The Muppets! Warburtons teamed up with the Muppets to produce The Giant Crumpet Show – and Vision One’s ad testing tool (AdProbe) reveals that this creative combination really is quite sensational and inspirational! Drawing on the fun, zany humour of the Muppets, Warburtons’ advertising hits viewers’ funny bones, […]
Liverpool Cathedral Sleepout Vision One’s Shane and Rosie Palmer are very excited to be part of a challenge to raise money to support the spectacular Liverpool Cathedral and the Whitechapel Centre who supports the homeless. Along with their son, the Palmer family will be taking cardboard boxes, sleeping bags and games to make a den to sleep […]
MOST WANTED Do you recognise any of these people – they were last seen at the Vision One stand at yesterday’ Prolific North Live expo at Manchester’s Old Trafford Cricket ground visiting us? It was great to meet everyone and we hope to connect with you again. Note. If you visited our stand, then please […]
Which are the UK’s Best Viewing Facilities 2016? Vision One are committed to providing both our clients and respondents with the highest standards of professionalism, confidentiality and etiquette in the viewing facilities we use. So we feel it is important to continuously evaluate the range of facilities we use and compile a mini-directory of the […]
Come and visit Vision One at stand 77 at Prolific North Live (PNL) next month on Tuesday 2nd February 2016. PNL is a one-day expo taking place at the home of Lancashire County Cricket Club (Emirates Old Trafford in Manchester), showcasing the very best in marketing and market research from across the North. The expo […]
Merry Christmas from everyone at Vision One What a year it’s been! We just wanted to say a huge thank you to all our clients for making 2015 another great year. Having relationships with clients like you has helped keep us busy and made it such an enjoyable and rewarding year for everyone here. Next […]
They used to say that life begins at 40. Now, it seems, that life actually begins at 61, given the fact that new London market research [link] has shown that the over-50s appear to be a really rather adventurous lot – something brands might want to consider when marketing their products to this demographic. A […]
Focus Groups and Group Discussions Explained Focus groups are one of the ranges of techniques used by Qualitative researchers. They tend to bring together a group of target market respondents who are then encouraged to discuss and debate a specific topic. Focus groups are usually conducted in-home, in central locations such as a hotel or workplace […]
Vision One is delighted to be announced winners of the 2015 FSB Innovation Awards for its packaging design evaluation tool PackProbe. Last week, Duncan Swan and Tony Lewis (pictured above) attended the red carpet event at the Crowne Plaza in Liverpool for the first event of its kind. The award recognises the unique and innovative […]
Vision One’s packaging research system PACKPROBE has been short-listed for Innovation Awards Following the recent launch of our new enhanced PackProbe packaging research and pack testing methodology, we have recently entered the FSB Liverpool City Region Business Awards 2015 and are delighted to announce that we have been shortlisted finalists for the Innovation Award. The […]
New PackProbe with Peripheral Vision metrics It may not be immediately obvious, but did you realise that only 10% of your field of vision is typically sharp and in focus? In reality, most of what we see at any given time is just a blur! 90% of what you see is a blur! The fact […]
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