Market Entry Vision One — Market Sizing + Market Entry Research

Vision One : Market Entry Services to Minimise NPD & Expansion Risks

Reduce the Risks in your expansion strategy
with market entry and sizing research

Our award-winning team have the tools and skills to get the answers your business needs

Why is market entry research important?

Market Entry Research refers to brands conducting a study within a market they are trying to enter to survey the sector and better equip a business expanding within that market or entering a new one.

This data is vital for a brand to understand the size of the market they’re attempting to enter, how much revenue is generated in that market, and how likely the proposed proposition will succeed. From here, the research helps you identify and reduce any potential barriers that could conflict with the proposed plan.

Market Size, Share and Potential - TAM SAM SOM - Total Addressable Market, Serviceable Available Market and Serviceable Available Market — Market Size, Share and Potential – TAM SAM SOM – Total Addressable Market, Serviceable Available Market and Serviceable Obtainable Market

Market sizing research

Understanding the true size of a market is fundamental to making confident, high-stakes investment decisions. Our market entry and market sizing approach is designed to give you a clear, evidence-based view of both opportunity and risk—so you can move forward with precision.

We combine three robust methodologies to build an accurate picture.

A top-down approach uses macro data and published sources to establish the overall market landscape.
A supply-side view analyses competitors to estimate the total market value based on those currently operating in the market.
And a demand-side model blends real customer data with operator volumes to create a grounded, bottom-up calculation of market size.

Through a blend of interviews, data mining, competitor analysis and consultancy, we go beyond surface-level estimates to define the realistic sales opportunity within your target market. Because every strong business case hinges on two critical questions: how big is the market, and how much of it can you win?

Domestic and International accreditations

Our market entry testimonials

Casio Europe GmbH

From the get-go, Vision One were responsive, easy to work with, and tuned in to what we needed. They were competitively priced (always a win!) but what really stood out was the quality of the insights they delivered – the findings were genuinely useful and helped shape our go-to-market strategy in a meaningful way.

G-Touring Ltd (Travel Adventures)

Vision One presented the research findings to the client’s senior management team, highlighting product development opportunities. Moreover, the team completed the research within six weeks. They were also friendly, easy to work with and calm, despite working under a tight timeframe.

Keolis Group (Public Transport)

Thank you for all the work you have done on this project, it was a really interesting report with some insights that I think will add fantastic value to the bid. It’s been great working with you

Wolters Kluwer (Accountancy)

It has been a pleasure to work with the team at Vision One. It has been a very efficient process and the outputs look amazing, so Thank You!

BASIS Technologies (Software)

This was one of the most successful engagements I have had with a research company in my career

Midea UK (Electrical Appliances)

We also loved working with all the team and we hope to work again together soon

Power X (EV Charging)

We appreciate the great work your team has done, and it really helped us understand EV users in the UK

How your brand benefits from Market Entry Research

With consumer needs and demands constantly changing, consumer research helps you develop and plan your business strategy and avoid the traps that await new and emerging brands.

How many people are in the target market, and how is it defined?
How established is the market, and which competitors are vulnerable?
Where are the gaps and the weaknesses which can be targeted?
What is the decision-making process and customer journey?

What are the different segments that exist, and how large are they?
What are the current trends, and where are the growth opportunities?
Understand customer needs, behaviours and attitudes?
Are there any customers who are unsatisfied or looking for something new or different?

Our market entry & international research experts