Market Entry
Vision One Research: Market Entry Services to Minimize Expansion Risks
Reduce the Risks in your expansion strategy
with Market Entry and Sizing Research
Our award-winning team have the tools and skills to get the answers your business needs
Why is Market Entry research important?
Market Entry Research refers to brands conducting a study within a market they are trying to enter to survey the sector and better equip a business expanding within that market or entering a new one.
This data is vital for a brand to understand the size of the market they’re attempting to enter, how much revenue is generated in that market, and how likely the proposed proposition will succeed. From here, the research helps you identify and reduce any potential barriers that could conflict with the proposed plan.
Internationally Accredited
Our market entry testimonials
Casio Europe GmbH
From the get-go, Vision One were responsive, easy to work with, and tuned in to what we needed. They were competitively priced (always a win!) but what really stood out was the quality of the insights they delivered – the findings were genuinely useful and helped shape our go-to-market strategy in a meaningful way.
G-Touring Ltd (Travel Adventures)
Vision One presented the research findings to the client’s senior management team, highlighting product development opportunities. Moreover, the team completed the research within six weeks. They were also friendly, easy to work with and calm, despite working under a tight timeframe.
Keolis Group (Public Transport)
Thank you for all the work you have done on this project, it was a really interesting report with some insights that I think will add fantastic value to the bid. It’s been great working with you
Wolters Kluwer (Accountancy)
It has been a pleasure to work with the team at Vision One. It has been a very efficient process and the outputs look amazing, so Thank You!
BASIS Technologies (Software)
This was one of the most successful engagements I have had with a research company in my career
Midea UK (Electrical Appliances)
We also loved working with all the team and we hope to work again together soon
Power X (EV Charging)
We appreciate the great work your team has done, and it really helped us understand EV users in the UK
How Your Brand Benefits From Market Entry Research
With consumer needs and demands constantly changing and evolving, consumer research helps you develop and plan your business strategy and avoid the traps that await new and emerging brands.
- How many people are in the target market, and how is it defined?
- How established is the market, and which competitors are vulnerable?
- Where are the gaps and the weaknesses which can be targeted?
- What is the decision-making process and customer journey?
- What are the different segments that exist, and how large are they?
- What are the current trends, and where are the growth opportunities?
- Understand customer needs, behaviours and attitudes?
- Are there any customers who are unsatisfied or looking for something new or different?
Our market entry & international research experts
Consumer behaviour & Customer insight case studies
Recent Case Studies
Your questions answered (FAQs)
Vision One delivers world-class research across North America, Europe, EMEA and APAC, combining global reach with in-market expertise so that insights are locally relevant and strategically actionable. We adapt every study for cultural nuance and real decision-making in each market.
We deliver a comprehensive suite of market research solutions across the globe all designed to drive strategic growth. Our top international market research company services include
- Advertising research and Ad testing
- Brand research (identity and brand equity)
- Brand tracking studies
- B2B Market Research
- Customer satisfaction and CX
- Ethnography and observation
- Idea generation and Co-creation
- International & global research
- Market segmentation and personas
- Messaging and Copy testing
- Pricing Research
- Proposition and Concept testing
- NPD and Product research
- Shopper insights and Retail research
- Usage & Attitude surveys
We offer the full spectrum — quantitative surveys, qualitative focus groups and IDIs, ethnography, online communities, semiotics and hybrid approaches. We recommend methodology based on your business question, not what’s easiest for us to execute.
Our research methodologies include:
- Accompanied Shopping Trips (ASTs)
- Behavioural Economics
- CAPI / Personal Interviewing
- Data visualisations/infographics
- Ethnographic Research
- Eye Tracking
- Exit Interviews
- Facial Coding and emotions
- Focus Group & Workshops
- Online Surveys
- Neuromarketing
- CATI / Telephone interviewing
- UX User Testing
We use a hybrid model with curated network of vetted local partners. Every partner is certified to our quality standards (ISO20252), and a senior project manager on our central team oversees all fieldwork regardless of location..
Data integrity is at the heart of our research process. We are ISO 20252-accredited and utilise robust sampling frameworks, meticulous data validation techniques and continuous quality monitoring throughout the research lifecycle.
Every dataset undergoes thorough checks to ensure accuracy, reliability, and compliance with industry standards, including MRS, ESOMAR and GDPR guidelines.
Absolutely. We’re happy to share relevant case studies under NDA. We can match examples to your category and the markets you’re interested in, so you can see how we’ve approached similar challenges. Review cases studies.
We build time zone management into our project planning from day one. We set clear milestones, using shared project management tools, and scheduling check-ins at times that work across your markets. You’ll always know where things stand with your dedicated account lead (director) and manager.
Here are the addresses for some of the UK’s top market research companies in London, specialising in full-service research
- Vision One Research – 85-87 Bayham Street, Camden, London, NE1 0AG
- Brandspeak – 1st Floor, London, W8 6SN
- Ipsos – 3 Thomas More St, London, E1W 1YW
- Savanta – 60 Great Portland St, London, W1W 7RT
- System1 – 52 Bedford Row Holborn, London, WC1R 4LR
- Kantar – 30 Stamford St, London, SE1 9LQ
- B2B International – 10 Triton St, London, NW1 3BF
Vision One is committed to ethical practices in market research by adhering to industry standards and guidelines set by organisations such as the Market Research Society (MRS), ESOMAR and ISO 20252. This includes obtaining informed consent from participants, ensuring data confidentiality, and maintaining transparency throughout the research process.
By prioritising ethical considerations, Vision One builds trust with clients and participants alike, ensuring that the research conducted is not only effective but also responsible and respectful of individual rights.
Contact Us
We are quick, responsive, and above all, our research is customised precisely to your needs, ensuring you get exactly what you need every time.
Email us at mail@visionone.co.uk
Complete the enquiry form.
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