iVision Eye Tracking

Eye Tracking Research

Exploring the Sub Conscious Mind

Specialist in Eye Tracking Research

Eye-tracking is perfect for all those interested in usability testing or in gaining a deeper insight into communication, brands, packaging and for those looking to go beyond verbal responses and to really understand customer behaviour.

Eye Tracking Research Agency | Vision One Research

Vision One’s state of the art eye-tracking research solution iVision is available in both static and mobile options. (For pre-testing designs and ideas with a lower cost option check out our predictive eye-tracking service). Static PC based eye-tracking is ideal for website, packaging and advertising evaluation, whilst our mobile solution is highly advanced, lightweight & portable and extremely accurate – making it the perfect tool for investigating many of the processes and sub-conscious behaviours involved in shopping online or in the real world.

Clients Worked With

We've picked out a small selection of the organisations we work with closely to achieve outstanding research;

Hallmark Vision One

Making Their Mark

Understanding how people shop to improve product development and card design

Bakkavor Vision One

Fresh Ideas

Investigating how customers shop the dressed salads department to improve packaging standout and appeal

Circadin Vision One

Sleeping Remedy

Using iVision to understand on shelf impact and appeal for better results

Londis Vision One

Local Like You

Improving the shopper experience through new insights from a fresh approach to investigating shopping behaviour

Notcutts Vision One

Spring Is In The Air

Using eye tracking to develop better brand experiences and in store communications

Can’t Beat The Real Thing

Optimising the online ordering platform for soft drinks amongst Independent Retails

Introduction to Eye-Tracking Research

Eye-tracking accurately records where people look as they perform tasks – so it is possible to precisely see where people look, what they read and indeed what they miss. This is vital information for those involved in brand and advertising communications. iVision is ideal for exploring:

  • Shopping behaviour and store navigation - shopper research
  • Website design and Usability studies
  • Product or packaging research (what people see and read) – PackProbe
  • Digital, press and outdoor advertising & POS and how it attracts their attention – AdProbe

Visit our Youtube account for more examples

Eye Tracking Benefits

Our UK Eye tracking research services can be combined with our other Neuromarketing research tools including; Face Emotion and EEG. Our analysis and outputs include Gaze plots which shows the order in which people interact with your packaging or communication. Heat Maps and Opacity Maps are popular ways to analyse the results by highlighting the key areas which are seen (fixated upon).

Eye-tracking is excellent for recording dynamic content such as TV advertising, Films, Games along with Website usability testing. Below shows the heat maps for Domino's Pizza advertising executions. The heat map highlight where the focus of attention is…

To find out more about how our UK eye tracking research services or for a demo please call or you can use our online contact form by clicking on the ‘Contact Us’ button below, or give us a call on 0151 945 0150.