Specialist in Eye Tracking Research
Eye-tracking is perfect for all those interested in usability testing or in gaining a deeper insight into communication, brands, packaging and for those looking to go beyond verbal responses and to really understand customer behaviour.
Vision One’s state of the art eye-tracking research solution iVision is available in both static and mobile options. (For pre-testing designs and ideas with a lower cost option check out our predictive eye-tracking service). Static PC based eye-tracking is ideal for website, packaging and advertising evaluation, whilst our mobile solution is highly advanced, lightweight & portable and extremely accurate – making it the perfect tool for investigating many of the processes and sub-conscious behaviours involved in shopping online or in the real world.
Clients Worked With
We've picked out a small selection of the organisations we work with closely to achieve outstanding research;
Making Their Mark
Understanding how people shop to improve product development and card design
Investigating how customers shop the dressed salads department to improve packaging standout and appeal
Using iVision to understand on shelf impact and appeal for better results
Local Like You
Improving the shopper experience through new insights from a fresh approach to investigating shopping behaviour
Spring Is In The Air
Using eye tracking to develop better brand experiences and in store communications
Can’t Beat The Real Thing
Optimising the online ordering platform for soft drinks amongst Independent Retails
Eye Tracking Benefits
Our UK Eye tracking research services can be combined with our other Neuromarketing research tools including; Face Emotion and EEG. Our analysis and outputs include Gaze plots which shows the order in which people interact with your packaging or communication. Heat Maps and Opacity Maps are popular ways to analyse the results by highlighting the key areas which are seen (fixated upon).
Eye-tracking is excellent for recording dynamic content such as TV advertising, Films, Games along with Website usability testing. Below shows the heat maps for Domino's Pizza advertising executions. The heat map highlight where the focus of attention is…
To find out more about how our UK eye tracking research services or for a demo please call or you can use our online contact form by clicking on the ‘Contact Us’ button below, or give us a call on 0151 945 0150.