Facial Emotion Analysis | Vision One

Face-emotion-analysis — Facial Emotion Analysis (FACE)

Measuring Emotions – Facial Expression Analysis

Facial Emotion Analysis Research Company Vision One

Expert Neuromarketing Research Company

Vision One’s Neuromarketing research and insight tools (also known as Neuro-Insight or Neuroscience Research) include key facial emotion analysis, or facial expression analysis, called FACE – it stands for Facial Analysis to Capture Emotions.

Paul Ekman pioneered research into emotion recognition in the 1960s – he gave his test subjects photos of individual people’s faces and asked them to classify the emotional state of each person from a predetermined list of possible emotions.

At Vision One, we use facial expression analysis because it’s ideal for visual communications research, including TV advertising, branding, packaging and website evaluation research. It perfectly captures people’s expressions and emotions during their daily lives, when conducting research or when watching/seeing a wide range of research stimuli.

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Why Facial Analysis?

Capture insights that a respondent may not be conscious of (or ones they want to conceal)
Instant results – analysis is quick and automated
Unlike EEG & Galvanic Skin Response (GSR) measurements, facial analysis is unobtrusive and non-invasive
Flexible – can be captured during an online survey or in-person
Can be combined with other neuro-insight techniques, such as eye-tracking and GSR

Our Expert Team

Victoria Wood — Victoria Wood – Qualitative Director Victoria is an associate director and works closely with a wide array of Vision One’s clients, extracting opinions and thoughts from participants to generate new and powerful insights that are easy to digest and act upon. Victoria’s Story Previously a director at Optimisa Research and retail specialists Lala and Wood, Victoria has worked on a number of leading product and service brands including British Airways, Department of Health, DSG, John Lewis, Mars, Pete Waterman Records, Proctor and Gamble, River Island and all the leading grocers, to name just some. Her career has been driven by a fascination with what motivates consumers and she has a particular interest in the impact of the physical environment on purchase behaviour. Victoria says “The lure of Vision One’s research rigour and excellent products was too much to resist – the fact that they’re such nice people too makes a great combination and it was a very easy decision for me”. Victoria started her career at BMP and was fortunate to benefit from the best planning and research training as a ‘grandchild’ of the BMP system, with its clean intellectual rigour, from one of Stanley Pollitt’s early graduates. As a result,…

Victoria Wood

Tony Lewis CEO of Vision One — Tony Lewis (FCIM, MMRS) is CEO and Founder of Vision One. Tony focuses on helping our clients’ achieve their goals by delivering exceptional insights. A champion and author of the award-winning book Brand Momentum.

Tony Lewis

Kendra Furey Head of Brands at Vision One — Since joining Vision One Research in 2019 after graduating from the University of Huddersfield, Kendr Furey has rapidly progressed from Client Success Manager to Head of Client Success.

Kendra Furey

Hannah Roberts Meet The Team Vision One — Hannah Roberts is the latest neuroscientist to join the Vision One team, bringing in her expertise within Neuro-insights and management of projects.

Hannah Roberts

Facial Expression Analysis Vision One

Tab Contents

Joy Flexibility Accurate Sampling Technology Technology

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Fear

Symbolised by the upper eyelids raising, eyes opening and the lips stretching horizontally

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Flexibility

We adapt our approach to suit your timings, budgets and needs. From the locations we choose and the project’s timeline to our choice of street interviews, hall test or on-site interviews.

Demographics Segmentation

Accurate Sampling

Sampling is everything. We ensure that the correct demographics and sample are targeted to ensure you get wide coverage of information from the people whose opinions matter the most. Our approach is careful, thorough and considered. We evaluate and observe the characteristics of shoppers, or passers-by, to understand whether they would be suitable for the interview. Rather than asking everyone only to find out halfway through the interview that they don’t fit the criteria.

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Technology

Blending our communication and interviewing skills with technology gives you the best of both – meaningful interview results, added directly onto the iPad or appliance of your choice, ready for same-day data analysis.

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Technology

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If you are curious to know more about how we could work together, or how our insights can grow your business, then please give us a call on 0203 693 3150 or use the contact button below.