Benefits of Customer Segmentation Market segmentation is arguably one of the most important business and marketing processes all B2B and B2C companies should have. Segmentation helps you define, find and accurately target your customers and helps you better connect with them. Subsequently, it can steer product development, marketing communications and brand strategy. Types of Segmentation When building a business or a brand, it is critical to understand the market you will be operating in and the customers you are attempting to attract. You need to ensure you know who your key (core) customers will be and who will be the other audiences you are likely or need to win over. This is includes understanding: who they are, where they, what media they consume, their needs and attitudes about the category, their values, their behaviours and more importantly how many. Armed with this information you brand and business strategy can thrive. Whilst using one of these approaches might work for you, we believe the best approach is to combine multiple approaches to find the solution which best suits you. Remember it is important to create your own unique segmentation as this will help ensure you are different to your competitors, not…
