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Articles and whitepapers exploring market research news, insights, trends & best practices

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Every brand aspires to thrive and grow. But the lifecycle of a brand or product can be fragile. In an ever-changing climate, some brands and products stride ahead whilst others stagnate – or enter a steady state of decline. The fact is, if you can’t keep pace with the changes around you, your brand will struggle to grow. It’s about being dynamic. Successful, growing brands are agile – they can harness opportunities, leading to market penetration, diversification and development. It’s no surprise, then, that the ability to be ‘dynamic’ is a key driver of brand growth. But what does it actually mean to be dynamic? What does a dynamic brand look like? And how can we measure a brand’s dynamism? How quickly do you respond and adapt to change? To be dynamic, you need energy and pace. It’s about mindset and attitude. You need to be in tune with your market, customers and competition. Yes, you might be in a naturally dynamic and fast-paced sector, like technology – or even lucky enough to be enjoying the buzz of a brand new category – but it doesn’t always mean that your initial burst of growth within it will continue. For some, their products…

What it means to be ‘dynamic’ as a driver of brand growth

With everything that’s happening this year and the fact that we’re all busy working at home, we decided to do our Christmas Party a little differently this year. We’re taking our team adventure online, and have planned a night of fun whilst raising money for Macmillan with their wonderful new fundraiser, a Whodunnit Murder Mystery! What is Whodunnit? Whodunnit is a virtual murder mystery game. Everyone is assigned a character for the evening while we each gather evidence and try to unravel the clues and unmask the murderer. This is a very exciting prospect for the Vision One team – it’s what we love doing. All our research is focused on understanding people, cultures and delving into people’s lives, so we’re quietly confident we’ll be able to identify the culprit (or culprits, should we say?). The event is based on a cruise ship and has a very well-written script, along with clues for you to ask your friends or colleagues in order to piece together who killed Dr McDogood. With suggestions for a fancy dress, we believe the Murder Mystery night will be a great way to have a laugh and a few drinks with people whilst remaining safe at home, whilst…

Christmas at Vision One and the Macmillan ‘Murder Mystery Night’

Vision One Lands Global Top B2B Companies Award — People and even businesses continue to underestimate the power of good market research. In reality, market research helps a business grow by providing the correct information and solutions. What are the advantages of producing powerful insights? You win awards! We’re delighted to announce we’ve been voted “Top B2B Companies 2020” by Clutch. About the Award First things first, good market research will also help you in identifying what changes and steps you need to take to help your business flourish. You can answer several questions like: Do I need to change my packaging design? Do I need to add more services? Is my brand healthy? Good market research and insights can answer all of these and a lot more. From compiling and analysing data to producing industry findings, market research is an integral part of any business. It will lead you to a greater understanding of your business that can translate to growth and success. How do you conduct good marketing research? I’m glad you asked because Vision One is an award-winning marketing research agency and we are here to help you! Vision One is a company partner to Mthe arket Research Society (MRS) and one of around 100 companies…

Vision One Lands Global Top B2B Award

Copywriter Competition The Results — After several weeks of evaluating the hundreds of entries we received for our competition, we finally have our winners!

Copywriting Competition: The Result

B2B Marketing Expo Vision One — Join us at the B2B Marketing Expo – UK’s largest Marketing Event B2B Marketing is Europe’s leading business-to-business marketing event – connecting marketing professionals with the latest companies, techniques, innovations and insights which will help companies in a post-COVID world. If possible, why not come and see us there? This expo will allow you to research the market, discover new innovations, and uncover strategies and trends to unlock your business and improve your marketing capabilities at this unique event. Digest the content through the expert-led seminars and panel debates, witness live demos of these cutting-edge technologies, and industry-leading companies equipped with tailored stands to interact and build relationships with. About The Event Due to Covid, this B2B Marketing has been rescheduled to the 10-11th November 2020, held within the London ExCel building. If you attend, you will have the opportunity to meet over 350 of Europe’s top suppliers, allowing you to take advantage of free consultations that will provide your team with the tools they need to succeed. You’ll have the opportunity to network with thousands of industry peers and learn from one another to develop professional knowledge and industry insight. Some of the job titles of the attendees are…

The B2B Marketing Expo – UK’s largest Marketing Event

Market Research Liverpool — We’re delighted to share the news about our exciting move to the heart of the creative hub in Liverpool at Mann Island!

Our exciting new offices Mann Island, Liverpool Docks

High-Frequency-Change-Vision-One — After yet another fantastic Masterclass enjoyed all by Vision One Members, we’ve decided to do another giveaway of his latest book High Frequency Change

Futurology for Business Masterclass and High-Frequency Change book giveaway

The Choice Factory Giveaway Vision One — We’re back with yet another Masterclass based on the highly regarded book within Vision One “The Choice Factory” looking into behavioural science.

Richard Shotton’s Behavioural Research Masterclass

Research Executive Job Liverpool Vision One — Vacancy for a Market Research Manager based in the North West We’re on the lookout for someone to fill our exciting Market Research Manager (or Senior Research Executive) position at our lovely new Liverpool offices, with flexible working. We’re one of the UK’s fastest-growing agencies with offices across the UK, specialising in consumer, brand and business research with both Qualitative and quantitative capabilities. Ideally, you would have research and insight experience and in particular, qualitative interviewing and analysis experience. For example, this might be moderating depth interviews and/or focus groups online or face-to-face. You’ll be joining us at a very exciting time for the business and joining our team of specialists – employing new, creative tools across traditional research, neuroscience, and behavioural economics to go the extra mile and ‘wow’ our clients. In this role, you will work in partnership with our operations team and alongside our highly experienced directors to provide our clients with outstanding insights. You should have a genuine interest in both the operational and logistical sides of research and a strong understanding of marketing. The role is likely to involve: What qualities will you need to possess… Overall, we’re looking for someone who is articulate, highly…

SRE or Research Manager Vacancy – Liverpool

Food & Drink Testimonials Vision One — Food Trends and Drink Innovations Conference Vision One is delighted to be sponsoring this year’s Food & Drink Trends and Innovations Conference in London on 14th January! About The Event This one-day brand-led conference offers FMCG specialists the chance to hear from some of the UK’s leading retailers and manufacturers on the 14th January 2021. You’ll be alongside Heads and Directors of Marketing, Insight and Innovation specialists, a choice of speakers, and exhibitions and have the opportunity to have one-to-one meetings to foster and build relationships. The agenda is focused on Food & Drink Trends & Innovations that excite shoppers and is a MUST for any brand owners, marketers and innovations specialists. Topics under the microscope include; vegan and plant-based foods, health, sustainability, convenience and retail shopping, packaging, new product development and much more. Attendees In one day, you’ll get fresh inspiration from 40+ brands and retailers speaking, including Premier Foods, Kraft Heinz Company, Sainsbury’s, Yeo Valley Family Farm, Amazon UK, TGI Fridays UK, Greggs and many more. Just some of the names that will showcase the event with their presence include: Food & Drink Insight Specialist Seeing as this is event is all about insight and innovation, we should talk about how…

We’re Partnering with Food & Drink Trends and Innovations 2021

Copywriter Job Competition Vision One — Vision One Copywriting Competition THIS COMPETITION IS NOW CLOSED Calling all copywriters. We’re on the lookout for one or two talented wordsmiths from agencies or freelancers to help us with our marketing content. We’ve decided to tackle the search for the right copywriters in a slightly different way. No CV, no ‘About us’ section. Simply fill out the form below, and by using your copywriting talents, explain why someone should choose Vision One as an insight partner in just 200 words. The winner of the competition will be announced in July. The prize will also include £100 cash or a pair of Apple AirPods (whichever you prefer). However, more importantly, the lucky winner and runners-up will also be offered some copywriting work. This could include helping with posts, articles, Whitepapers, Videos, etc. Winners will be announced on our website and social media. Up to two or three copywriters will be shortlisted from the competition for possible work, so if you don’t win, don’t despair, you may still be considered! The Rules Unfortunately, this competition has now ended, we would like to thank you for your interest in this role and should follow us on social platforms to see when another…

Copywriting Competition and Work!

Playson Vision One Research — We’re thrilled at Vision One to be working alongside Playson and are excited to build stronger relationships and product offerings. Thank You You’ve probably landed on this page because you have very kindly taken part in the Playson Customer Satisfaction survey. So we would just like to say Thank You! Your thoughts and feedback will be valuable to both Playson and us. Want to get in touch? If you have any questions about the research we’re conducting, you can get in touch with our project contact, Alex or Blanka from Playson. Vision One alex@visionone.co.uk Playson bh@playson.com Who Are Playson Playson is a leading game developer, supplying cutting-edge, innovative content across 17 regulated jurisdictions and beyond. Their portfolio of over 65 omnichannel tried, tested and certified casino games for all major European regulated territories, including the UK, Italy, Malta, Spain, Sweden, Romania, and many more. Discover More If you would like to find out more about Vision One and the services we offer, you can read Playson’s client feedback below or on the Clutch. Latest News Keep up to date with the latest news and posts from Vision One

Vision One Working in Partnership with Playson