PackProbe | Packaging
development & testing
Make your packaging stand out – #1 Package testing for results
Packaging Testing – Where small changes can have a dramatic benefit
For over 20 years Vision One has been helping FMCG brands develop and improve their packaging design using our unique research model PackProbe. Since its inception, our approach has provided actionable insights, assisting countless national and international brands in optimising their designs and grow sales. Inside our Pack Testing, we specialise in food and drink and have an extensive range of FMCG research services available.
PackProbe – The revolution in Packaging Design Research
PackProbe is a ground-breaking and innovative pack testing research method. Taking advantage of advances in technology, we have re-engineered our award-winning service to make it one of the most advanced and powerful evaluation methods available.
Created in consultation with psychologists, marketers and researchers, PackProbe uses system 1 thinking to explore consumer behaviour on a deeper more instinctive level than typical research models. PackProbe combines subliminal testing, peripheral recognition tests and AI Integration to produce a market-defining pack testing product.
Benefits Of Using PackProbe
Most buying decisions are instantaneous and often emotionally driven. Meaning the “gut” reaction your consumers have towards a product should be considered when testing packaging designs, as you’ll be left with a good predictor of how they would react in a real-world scenario, rather than over-rationalisation of their choice. We understand that less than 20% of your vision is sharp, so when you’re out shopping, we use our peripheral vision (which is also blurred) to locate products to buy. As such, we test packaging in both its in-focus visual state and its blurred state. To create best practice, all packaging testing should be as realistic. Using 2D and 3D visuals helps replicate the shopping environment.
PackProbe delivers an unparalleled understanding of a design’s standout power on the shelf, an estimate of market share, and actionable recommendations to improve and maximise your product’s ROI.
Visual Attention Analysis – A.I. based Predictive Eye-Tracking analysis system designed to help optimise your packaging in-store and online
Virtual Shopping – ‘Flash’ test amongst rivals for a competitive feel and understanding of how recognisable your product is
7 Key Drivers – Measure performance on 7 KPIs including Fluency, Clarity, Impact, Fascination, Affinity, Design and Action
Heatmaps – Understand where the attention is being drawn towards your packaging from your target audience
Shelf Test – Predict how your packaging stands up next to your rivals in a realistic shopper experience
PackProbe Lite – For a quick and faster turn-around and lower cost
PackProbe Pack Testing Features
- Outperform AI – with real customers.
- Scalable & customisable at any phase in the development process
- Compare multiple design variants at once.
- Targeted Sample – We don’t just let anyone take part as other companies do; we tailor the respondents to your brand.
- Normative data – providing comparisons across your market
- Save your brand time & money on your packaging by making the right decisions the first time
Client testimonials
Dr Beckmann (Household cleaners)
Vision One offer us a quality and reliable research service which is why we return again and again! They have become a key part of our business and really understand our company and needs. Whether the project is big or small, they adapt accordingly and provide a wealth of knowledge throughout.
The Cosmetic, Toiletry and Parfumery Association
We have appreciated the professional and efficient work of Vision One and the extremely informative outcomes
Dr Beckmann (Laundry Cleaners)
It’s always a pleasure working with Tony Lewis and Vision One. They always provide excellent work, fast project turnaround times, outstanding client service and all of that for fair and highly competitive price!
I’ve worked with Vision One on a range of research, from advertising to U&A studies. They deliver valuable insights that lead to concrete actionable steps. Our collaboration has gained international scope.
Thanks guys for helping to build and shape the Dr Beckmann brand. Long may it continue!
Vision One supported me with independent product testing featuring Simoniz & competitors, with the aim of being able to go to the market raising awareness of Simoniz performance vs competitors
Thanks for a stimulating debrief and a wealth of insight that will continue to keep us in tune with the UK beverage consumer and what they want from our products
How can we help?
If you are curious to know more about how our packaging testing could help and give you an edge, then book a meeting
Alternatively, give call us on 0203 693 3150 or use the contact button below.
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Market research is beneficial for a wide range of businesses, from small startups to large multinational corporations. It helps companies understand their target audience, identify market trends, and refine their marketing strategies.
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By investing in market research, businesses can better align their products and services with consumer needs, ultimately driving growth and profitability.
We deliver a comprehensive suite of market research solutions designed to drive strategic growth. Our top market research company services include
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Vision One is a leading customer research agency helping firms truly understand their audiences and deliver exceptional experiences. Our services include customer experience (CX) research, customer satisfaction studies (cSat), and customer segmentation to reveal what drives loyalty and behaviour. Combining advanced analytics with qualitative insight and customer journey mapping, we uncover the ‘why’ behind customer decisions—empowering businesses to enhance experiences, build stronger relationships, and drive sustainable growth.
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Project timelines depend on the complexity and scope of the research. However, most projects are completed within 2 to 6 weeks, balancing speed with rigorous quality standards. Clearly, cSat and brand tracking projects last for the duration of the contract.
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Our clients include advertising and PR agencies, financial services, food and drink, packaging research, FMCG, housing, local government, luxury and fashion, social research, travel and tourism, manufacturing and brands, service providers and associations.
For any business, market research agencies possess a deep understanding of research and how to achieve the desired results. It’s about understanding customer needs, market demand, pricing strategies and industry trends. It supports innovation, validates business ideas, and ensures that marketing messages are effectively targeted. Businesses that invest in consistent market research are better positioned to respond to market changes, create and attract loyal customers and maximise ROI.
Here are the addresses for some of the UK’s top market research companies in London, specialising in full-service research
- Vision One Research – 85-87 Bayham Street, Camden, London, NE1 0AG
- Brandspeak – 1st Floor, London, W8 6SN
- Ipsos – 3 Thomas More St, London, E1W 1YW
- Savanta – 60 Great Portland St, London, W1W 7RT
- System1 – 52 Bedford Row Holborn, London, WC1R 4LR
- Kantar – 30 Stamford St, London, SE1 9LQ
- B2B International – 10 Triton St, London, NW1 3BF
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By prioritising ethical considerations, Vision One builds trust with clients and participants alike, ensuring that the research conducted is not only effective but also responsible and respectful of individual rights.
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