Measure experiences with Exit Surveys and Interviews
What Are Exit Interviews?
An Exit Interview is a method of collecting feedback from a customer after departing a specified location, event or after an experience. Their main goal is to collectively accumulate and generate thoughts and opinions on a topic, such as an experience they have just had in the location they have just visited.
The interviews are typically done in person but be conducted by telephone or digitally. They tend to combine a mix of both closed and open-ended questions to allow true issues to emerge.
Why Vision One
Join the hundreds of brands who have succeded
through actionable research insights
Our Incredible Feedback
“Vision One were excellent to work with throughout the process. They understood our brand and its needs and took on feedback to make changes where necessary. We’re very happy with the level of insight gained.”
“Absolutely no dislikes. Vision One is diligent from beginning to end on all projects that have undertaken with us. They take the time to learn about our products and solutions and markets. Vision One are known at Pitney Bowes globally as an extension to our European Marketing Team rather than a vendor/supplier who is providing a service.”
“Working with Vision One was a brand new partnership for us this year, but we were impressed from the very start with their collaboration, support and professionalism in helping us to develop our B2B satisfaction survey.”
“Vision One deliver what we need. They have a friendly but efficient approach to the projects and are flexible and agile enough to respond to our changing needs. From the initial contact through to the presentation and feedback of research projects, Vision One do not disappoint”
“Vision One were an absolute pleasure to work with and I would highly recommend them to anyone looking for a strategic thinking market research agency. They had great client relations, always keeping you informed on the progress of your research project, they bought creative ideas to the table, and delivered on the strategic insight we needed.”
It was a pleasure to work with everyone at Vision One, they truly felt like an extension of my own team, and they made what could have been an extremely stressful project feel safe and in control – for that I cannot thank them enough.
“Vision One were extremely professional, approachable and knowledgeable. Vision One offered expertise and insights into market research which we did not have in our organisation. This enabled us as a team to effectively deliver the project to the government client.”
“Thanks to Vision One’s support, the client’s prototype was validated and improved. Throughout the engagement, the team communicated regularly with the client and conducted weekly meetings to share their progress. They went above and beyond to understand and realize the client’s objective.”
“It’s great that we had direct access to a market research expert such as Vision One’s Managing Director throughout the project, something we weren’t convinced we’d get from the large global business.”
“I just want to say thank you so much for the brilliant presentation yesterday. The work you’ve done has really hit home, which will make a massive difference to our work. We’re really grateful!”
Why do Exit Interviews Work?
It is about developing knowledge. Using researchers trained to produce insights that can drive success within businesses. Companies can take the results and analytics from research companies like Vision One to understand why consumers stay or leave, what catches their minds or how they feel overall to drive the correct level of change in a brand.
The interview can take place from a Face-To-Face conversation, a questionnaire on a tablet, a survey afterwards or a combination of all. We believe that when questioning minute details such as the advertising and marketing they saw in a store or the decisions that made them pick one product over another, the survey needs to be completed as quickly as possible so that the participants do not forget, which is where in-store Exit Interviews work strongest. If it is just about if they are satisfied with their purchase or the brand, then the information you have from their purchase, such as email addresses, allows you to create satisfaction surveys that can be sent out a few weeks after any shop entry.
If the study is amongst staff, then you can reveal any pain points they may have from a decision-making process, a lack of skills or a problem that your organisation faces without your knowledge. By customers or employees highlighting these issues, you can move to generate new platforms, processes or products that enhance your brand and create bigger and better opportunities for succeeding for years to come.
Can Brands Do Exit Interviews Alone?
Unfortunately, there are issues with brands who try this alone. They either do not have the means or the correct tools to collect and analyse the data, resulting in a failure to improve retention and the business as a whole. The lack of quality and best practices is why we believe our ability to guide brands to achieve success through Exit Interviews and help your business grow.
Use our team of experts with 20 years of experience to help produce actionable insights through your own tailor-made research journey, where you are informed and kept in the loop across the whole project.