Kendra Furey
Kendra Furey
Head of Brands
Kendra leads our brand research team to ensure the best possible outcomes and client experience on every project. Kendra is an expert in brands, luxury and consumer research and trends.
Kendra’s Story
Kendra joined Vision One almost five years ago. Her energy and professionalism have led to her previous appointment as Head of Client Success, and more recently, Head of Brands. The role includes responsibility for ensuring all projects deliver exceptional client experiences.
Kendra leads many projects across the business, including B2B and consumer research. Her background and interests are in brands of all types, but she has a soft spot for Luxury and Fashion.
Kendra is also involved in delivering BrandVision to our clients. This is Vision One’s pioneering brand-tracking research system. Unlike other traditional brand tracking metrics, our innovative approach uniquely focuses on unique metrics that are known to drive growth. Kendra’s passion for Vision One and BrandVision is clear to see and enjoys working with many of our ‘fabulous’ brand-tracking clients across multiple markets and sectors.
Kendra uses a combination of research approaches including qualitative and quantitative research, both of which are essential for gaining a deep understanding of their customer.
Kendra’s Path
Kendra Furey joined Vision One Research in 2019 after graduating from the University of Huddersfield with a Bachelor’s and Master of Research degree in the Arts.
Kendra became interested in market research during her Bachelor’s degree in Fashion Communication and Promotion. After graduation, she continued her studies through a Masters Research degree, examining; Uniqueness, The Self and Luxury Fashion Brand Congruence.
Kendra’s Areas of Expertise
Kendra’s role lies primarily within BrandVision with an extensive knowledge with many key sectors to help business grow.
Kendra’s approach
As an insight agency, we know how important people are, so regardless of whether you are a new or long-term client our team are always on hand and happy to help in any way they can.
Kendra is no different and really enjoys helping clients drive change where possible.
She also likes taking a creative approach to research, analysis and strategy and will explore new ideas and techniques to ensure clients receive the best experience!
Eye for Fashion
Kendra is passionate about marrying her interest in research and psychology with a focus on the fashion and luxury sector, which she explored during her time at University.
Kendra’s research demonstrated that luxury fashion consumers seek self and brand congruence because they view the brands and/or products as extensions of the self. Individuals who view themselves as unique have a greater desire to purchase unique products.
This research has shown that consumers desire luxury fashion brand congruence from the viewpoint that both the self and brand and/or product in question are perceived as being unique. The research results demonstrate that there is a clear relationship between generational groups and the need for uniqueness, and it is statistically shown that there is a relationship between generations Y and Z perceiving themselves as unique compared to participants outside of the generational categorisation.
We recently had a chat with Adam Lunt to find out how his time at Vision One and his journey to Head of Client Development has been shaped over the past 10 years. So if you would like to find out more about Adam you can do so by reading a few Q&A’s below.
“So what attracted you to a career in Market Research?”
“Vision One is a dynamic company that seems to be constantly evolving its products and services with the new innovative ideas and techniques in order to create thought provoking research for our clients. If you rest on your laurels, you’ll be left behind!”
Following my time at University, having completed a BA in Fashion Communication and Promotion, then moving onto study for a Master’s in Research, I wanted to begin my career in research. I thoroughly enjoyed my Master’s and undertaking my self-directed research project examining ‘Uniqueness, The Self and Luxury Fashion Brand Congruence’, so I see market research as the perfect sector to continue conducting my research and expanding my tool kit!
My previous research has combined both qualitative and quantitative approaches, and I continue to be interested in both areas. However, I have a particular interest in qualitative approaches and observing consumers in day to day life, and the behavioural thinking that goes behind their decision-making process.
I really enjoy being active and I practice yoga each day, over the coming months I would like to take my practice to the next level and look at doing a professional training course.
