Experts in the sub-conscious mind
Even though our roots are in traditional market research, we recognise the limitations of some research methods and know that there is often a gap between what consumers say they will do and how they actually behave. In most cases, asking people questions is only valid if they know the answer – but there are many situations where this is not possible and typically occurs when the subconscious mind is most active.
Clients Worked With
We've picked out a small selection of the organisations we work with closely to achieve outstanding research;
Making Their Mark
Understanding how people shop to improve product development and card design
Investigating how customers shop the dressed salads department to improve packaging standout and appeal
Using iVision to understand on shelf impact and appeal for better results
Local Like You
Improving the shopper experience through new insights from a fresh approach to investigating shopping behaviour
Lifting The Lid
Understanding customer perceptions on plastic lids and their tendencies to recycle
Can’t Beat The Real Thing
Optimising the online ordering platform for soft drinks amongst Independent Retails
We specialise in uncovering the hidden triggers of consumer purchasing behaviour and decision making. Our neuromarketing research methods started with eye-tracking over 10 years ago and are founded on both reliable and scientifically tested technology that have been published in research, psychology and marketing journals. They give brand owners a more reliable insight into how consumers feel about a brand, product, service or piece of communication.
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Please call us to find out more how we can help you discover more on 0151 945 0150 or complete our contact form using the contact button below.