Experts in the sub-conscious mind
Even though our roots are in traditional market research, we recognise the limitations of some research methods and know that there is often a gap between what consumers say they will do and how they actually behave. In most cases, asking people questions is only valid if they know the answer – but there are many situations where this is not possible and typically occurs when the subconscious mind is most active.
We specialise in uncovering the hidden triggers of consumer purchasing behaviour and decision making. Our neuromarketing research methods started with eye-tracking over 10 years ago and are founded on both reliable and scientifically tested technology that have been published in research, psychology and marketing journals. They give brand owners a more reliable insight into how consumers feel about a brand, product, service or piece of communication.
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