Brand Tracking Agency

Brand Tracking Research Vision One

Brand Tracking Experts

Innovative Brand Health & Brand Tracking Surveys

Brand Vision Vision One

BrandVision is Vision One’s pioneering brand tracking research tool. Unlike other traditional brand tracking research, our innovative approach uniquely focuses on the metrics that drive growth.

Importantly, BrandVision provides clear strategic insights to help improve business decision making and help understand what is important in driving brand equity by utilising the latest thinking in research, marketing, psychology and neuroscience.

Ideal for global & international or country by country research, our brand tracking surveys can be used to effectively monitor consumer/market trends along with important metrics to measure your brand health performance (as a snapshot or over time).

Unlike other Brand Tracking companies, our approach focuses on the metrics which can be harnessed to drive growth. The key components of BrandVision include:

  • Brand Recommendation
  • Brand Fame (and Leadership)
  • Brand Recommendation (NPS)
  • Brand values and needs

All of which is encompassed in the Brand Wheel and results in the creation of a unique Brand Equity Score, with reflects the aforementioned, and brand positioning and presence within the market.

Unique Brand Health Insights

Having developed a comprehensive database of brands, we are now able to offer new insights we have acquired about successful brands. The BrandVision database collects norms which helps our clients to better understand and benchmark their strengths and weaknesses with brands inside and outside their own markets.

The user-friendly dashboard delivers all the important brand information in meaningful ways along with core metrics. BrandVision can also incorporate marketing campaign evaluation – capturing key insights around advertising awareness.

Examples of our Brand Tracking Research studies...

Sodexo Vision One

Reaping Rewards

Deep dive brand research into the incentives and recognition market.

Notcutts Vision One

Barking Up The Right Tree

Using Eye Tracking To Develop An Understanding Of Where Consumers Pay Attention

Dr Beckmann Vision One

Washing Machines Need Love!

Developing and refining a new and successful laundry care product for European markets

Silentnight Vision One

Sleeping Tight

Helping Silentnight become one of the UK’s most Trusted brands

Federation Of Small Businesses Vision One

Getting Down To Business

B2B research to understand what SMEs want from business support organisations.

Metcalfe's Skinny

Putting The Pop Into Popcorn

Revealing new insights into UK healthy snacking market and brand perceptions.

For those not looking for a comprehensive Brand Tracker, BrandVision is also available in a ‘lite’ version – which focuses on the core metrics (i.e. Mindshare, Brand Momenturm etc.) for a lower cost solution.


If you would like more information about BrandVision and Brand Tracking market research services, then please get in touch with Tony Lewis on 0203 693 3150 or use the Contact Us button below.