Innovative Brand Health & Brand Tracking Surveys
BrandVision is Vision One’s pioneering brand tracking research tool. Unlike other traditional brand tracking research, our innovative approach uniquely focuses on the metrics that drive growth.
Importantly, BrandVision provides clear strategic insights to help improve business decision making and help understand what is important in driving brand equity by utilising the latest thinking in research, marketing, psychology and neuroscience.
Ideal for global & international or country by country research, our brand tracking surveys can be used to effectively monitor consumer/market trends along with important metrics to measure your brand health performance (as a snapshot or over time).
Unlike other Brand Tracking companies, our approach focuses on the metrics which can be harnessed to drive growth. The key components of BrandVision include:
- Brand Awareness (Mindshare)
- Brand Momentum
- Brand Funnel
- Emotional Intensity
- Brand Recommendation
- Brand Fame (and Leadership)
- Brand Recommendation (NPS)
- Brand values and needs
All of which is encompassed in the Brand Wheel and results in the creation of a unique Brand Equity Score, with reflects the aforementioned, and brand positioning and presence within the market.
Unique Brand Health Insights
Having developed a comprehensive database of brands, we are now able to offer new insights we have acquired about successful brands. The BrandVision database collects norms which helps our clients to better understand and benchmark their strengths and weaknesses with brands inside and outside their own markets.
The user-friendly dashboard delivers all the important brand information in meaningful ways along with core metrics. BrandVision can also incorporate marketing campaign evaluation – capturing key insights around advertising awareness.
Examples of our Brand Tracking Research studies...
Deep dive brand research into the incentives and recognition market.
Barking Up The Right Tree
Using Eye Tracking To Develop An Understanding Of Where Consumers Pay Attention
Washing Machines Need Love!
Developing and refining a new and successful laundry care product for European markets
Helping Silentnight become one of the UK’s most Trusted brands
Getting Down To Business
B2B research to understand what SMEs want from business support organisations.
Putting The Pop Into Popcorn
Revealing new insights into UK healthy snacking market and brand perceptions.
For those not looking for a comprehensive Brand Tracker, BrandVision is also available in a ‘lite’ version – which focuses on the core metrics (i.e. Mindshare, Brand Momenturm etc.) for a lower cost solution.