Alex Brown
Director of Insights: Focused on delivering exceptional research and insight
Alex Brown
Director of Insights
Alex heads up the Insights Teams at Vision One, orchestrating brand creation, tracking and npd. Leading the team towards success and ensuring our client’s research journey is smooth sailing.
About
In July 2023, Alex was appointed to the board and is now a company director at Vision One as Director of Insights. Prior to this, Alex was Head of Operations.
With over 10 years of experience working at Vision One, Alex is at the heart of our business and client teams. The focus of his current role is centred around our clients, our innovation programmes and research & insight processes. Alex is responsible for our quality assurance framework, ISO 20252:2012, the only Market Research quality assessment there is, with only 100 or so companies signed up internationally.
Prior to his role as Head of Operations, Alex was a Client Success Manager has given Alex the understanding of what is needed for a project to be successful, working together with our Qualitative, Quantitative and Brand Tracking teams to help drive our success stories and produce insights that allow brands to grow through actionable results.
Alex Brown joined Vision One in 2012, shortly after graduating from Huddersfield University. His tenure at Vision One since then has developed and evolved alongside his knowledge and responsibility.
Clients Worked With
Another Round?
Testing new designs for Heineken’s latest counter mount
Pretty In Pink
Conducting deep dives into new snacking products produced
Pure Indulgence
Developing scrumptious new product ideas for the UK Chocolate Consumer
Alex’s experience and knowledge means our clients will gain vital information to grow and develop.
Recent Q&A
“So what branch or type of research fascinates you?”
Consumer behaviour/Decision making. Trying to discover the moment a customer hits the point between pragmatic, rational decision-making and emotional reaction – how are decisions really arrived at? Are we all as rational as we like to think? Probably not.”
We recently had a chat with Adam Lunt to find out how his time at Vision One and his journey to Head of Client Development has been shaped over the past 10 years. So if you would like to find out more about Adam you can do so by reading a few Q&A’s below.
“So what attracted you to a career in Market Research?”
“I recently completed a project for a major national charity that looked at an advertising campaign encouraging gifting legacy’s in Wills. Trying to understand responses to advertising that is not traditionally commercial yet serves the purpose to hopefully persuade people to donate has been very interesting, particularly as it has both a different approach and unique reaction in comparison to traditional advertising research.
The honest answer is that I fell into it. I started as an itinerant telephone interviewer but luckily I was in a company that was happy to give opportunities ‘in the ranks’; as I became more involved on project work I decided I wanted to turn what was previously just a job into a career – I enjoyed being given a research problem and engineering the best way to solve it and helping a business to grow and flourish is a very rewarding out come from meeting that challenge.
Consumer behaviour/decision making. Trying to discover the moment a customer hits the point between pragmatic, rational decision making and emotional reaction – how are decisions really arrived at, are we all as rational as we like to think? Probably not.
I’ve played the trumpet since I was about 7 years old, so over 20 years and music is still a massive part of my life; I play in a brass band and other music groups every week. Playing music is a great way to relax and my lifelong friends are people I met playing in youth orchestras as a kid. I enjoy reading and recommend the following books if you have time Herd, The Power of the other, and the Icarus Deception.
Get In Touch With Alex
Book a meeting
Please feel free to book a quick 30 minute introductory call to help get you started.
If urgent, please call 0203 693 3150. Alternatively email alex@visionone.co.uk
Adam looks forward to hearing from you and meeting you soon. If you are new to the exciting world of market research then writing a market research brief might help you pull your thoughts together.
