B2B research requires specialist knowledge and skills to deliver the best insights. With millions of experts ready to provide feedback across the globe we ready and waiting.
B2B research requires specialist knowledge and skills to deliver the best insights. With millions of experts ready to provide feedback across the globe we ready and waiting.
With our own network of Global and International research partners we are geared up to tackle your international research requirements with ease. Talk to our experts today.
Please select from one of the following on the left. 1. About Vision One (Why us, the team), 2. Latest news and articles, 3. Take part in research (The Lounge).
We hope you find our resources useful. With all our latest news, white-papers, glossaries we have a wealth of information. Can’t find what you’re looking for? Talk to our experts today!
Fueling bold decisions for tomorrow’s brand leaders."
As a specialist UK and International brand research agency, we work with brand owners and agencies across the world from start-ups to large global brands. Our insights go beyond just research and give you the insights you need to power-up your branding strategy and marketing efforts. From ideation, co-creation workshops and focus groups, to large-scale ad-hoc and always-on brand tracking studies, we have all the insight tools you'll need to take your brand to the next level.
Brand Strategy
Brand strategy and building a strong brand requires a strong understanding of notjust your customers, but your competiors too. Our brand and strategy development research will help you see clearly so your brand can thrive.
Marketers are well aware of the idea that half their marketing is wasted. We prevent this by helping brands understand their customers and enhanced their messaging with ctting edge solutions toimprove your ROI.
Monitoring and tracking your brand awareness and perceptions is at the heart of creating successful brands. Our team of brand tracking specialists is committed to helping you grow your brand through our strategic insights.
The most successful B2B and consumer brands are those that create meaning and value, and connect with people on an individual and cultural level.
As experts in our field, we’ve learnt a lot about consumers and brands over the years. Today, we are innovators and pioneers in adopting the best and latest thinking from consumer psychology to brand building and marketing effectiveness.
Our extensive brand research services include:
Brand tracking (Monitor your activities and competitors)
Brand proposition (Build a powerful brand)
Brand messaging (Enhance your communications strategy)
Brand deep-dives (Explore the consumer mind and behaviour)
If you want to create an effective brand strategy and reveal eye-opening insights into your brand, then you’ll love our innovative, collaborative approach to brand development.
We like to dig deeper than most, so we developed our ground-breaking and award-winning approach to measuring and improving brand performance – BrandVision, incorporating brand momentum theory.
Winners of The Drum’s Best Market Research Agency award
Rated 9.4 (out of 10) by UK research buyers
Advanced Research Unit to tackle the hardest challenges
Focused on actionable results and helping brands grow
We make your decision-making simple and easy!
Innovators in research, our qualitative and quantitative brand research expertise has helped hundreds of UK, European and international businesses make better decisions.
Are you a bold, ambitious customer-centric organisation wanting to launch new products, grow your brand and reputation, measure customer satisfaction and track marketing performance?
Need help? We have a range of guides available. Just drop us a line.
Q&A – Vision One’s Brand Research Solutions
Brand market research specifically examines how customers perceive, experience, and connect with a particular brand and its competitors. It’s focused on brand equity, positioning, awareness, loyalty, and emotional resonance.
Brand research companies typically answer questions like: How many people are aware of my brand? What does our brand stand for in customers’ minds? How do we compare to competitors on brand attributes? What drives brand preference and loyalty? How strong is our brand awareness? Which brands to watch out for and have momentum.
Branding market research dives deep into the intangible assets that differentiate one company from another beyond product features and pricing. It measures brand health through metrics like Net Promoter Score (NPS), brand recall, consideration rates, and emotional associations.
Key differences between Brand Research and Market Research
Scope: Market research casts a wide net across the entire market ecosystem, which includes brand research. Brand market research zooms in on perceptions, reputation and relationships with a specific brand or entity.
Objectives: Market research informs broader decisions about market entry, the market opportunity, customer segments, product development, and competitive strategy. Brand market research guides branding decisions, marketing messaging, and customer experience improvements.
Metrics: Market research tracks market share, sales volumes, pricing trends, and customer acquisition costs. Brand market research measures brand awareness, brand equity, customer satisfaction, and brand loyalty.
Timing: Market research often happens during planning phases—before launching products or entering markets. Brand market research is ongoing, continuously monitoring brand health and perception.
Brand market research uses brand tracking studies, perception mapping, brand association tests, and customer journey analysis. Methods include brand audits, focus groups exploring emotional connections, and surveys measuring brand attributes.
Vision One offers extensive brand marketing research solutions across qualitative and quantitative research methods. Key benefits include:
Pioneering techniques to uncover new insights and a deeper understanding of customers
Latest advanced technology for enhanced data analysis and coding
MRS Company Partners for the highest ethical standards of research
Here’s our top 5 resources for brands:
If you’re passionate about the history of brands – why not checkout the museum of brands.
Contact Us
We are quick, responsive, and all our research is customised precisely to your needs, ensuring you get exactly what you need every time.
Email us at mail@visionone.co.uk
Complete the enquiry form
or book a meeting below.
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