Focus Groups and Group Discussions Explained Focus groups are one of the ranges of techniques used by Qualitative researchers. They tend to bring together a group of target market respondents who are then encouraged to discuss and debate a specific topic. Focus groups are usually conducted in-home, in central locations such as a hotel or workplace […]
Vision One is delighted to be announced winners of the 2015 FSB Innovation Awards for its packaging design evaluation tool PackProbe. Last week, Duncan Swan and Tony Lewis (pictured above) attended the red carpet event at the Crowne Plaza in Liverpool for the first event of its kind. The award recognises the unique and innovative […]
Vision One’s packaging research system PACKPROBE has been short-listed for Innovation Awards Following the recent launch of our new enhanced PackProbe packaging research and pack testing methodology, we have recently entered the FSB Liverpool City Region Business Awards 2015 and are delighted to announce that we have been shortlisted finalists for the Innovation Award. The […]
Online research experts Vision One are delighted to announce the launch of their new online business and consumer panel and community – You-Say. The purpose of the rebranding is to create stronger emotional engagement, building upon the ideas of gasification to ensure respondents are always engaged in our surveys. The new panel will provide clients […]
New PackProbe with Peripheral Vision metrics It may not be immediately obvious, but did you realise that only 10% of your field of vision is typically sharp and in focus? In reality, most of what we see at any given time is just a blur! 90% of what you see is a blur! The fact […]
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