Focus Groups
Vision One - The Focus Group Experts
UK Focus Group Companies
Real insight stems from exploration, discovery and depth of understanding. Focus Groups (also known as Group Discussions or Research Workshops) remain one of the most powerful research and insight tools available to businesses.
Traditional and online focus groups have many advantages over other forms of research. They are flexible, dynamic and perfectly suited to unravelling issues, developing new products or helping develop and refine marketing strategies. Focus group research allows respondents to share ideas and explore perceptions and emotions, building on the input and experiences of others to reach new levels of insight.
For over 20 years, our highly regarded UK qualitative research team has broken new ground, challenging perceptions, explored, discovered and revealed more eureka moments than we ever imagined possible. Headed up by our CEO Tony lewis, Charl Baird (Head of Qual) and Associate Director Victoria Wood,
Vision One offers expert moderation along with intelligent and sensitive qualitative analysis and interpretation to deliver effective and powerful research. To us, it’s about the real, meaningful insight that helps you to make strategic decisions, innovate and grow.
Focus Group Testimonials
“Thanks guys for helping to build and shape the
Dr Beckmann brand. Long may it continue!”
“An excellent agency with real expertise in the Retail sector, not pushy but understanding of clients requirements and capable of delivering on them.”
We are collaborative, fun and inquisitive. We like to tackle things from multiple angles so we can challenge perceptions, dig deep and make sense of how your customers see the world, how they think and what makes them tick.
One of our key strengths is our unique approach – a grounded discipline, including Psychology, Behavioural Economics, NLP and Neuroscience. We are proud to work with some exciting brands right across the world. Our experience covers everything Holidays, Insurance, Charities, Online Shopping, Mobile Apps, Food and Drink and even Politics.
Our Focus Group Capabilities
As one of the UK’s leading focus group companies, our international qualitative research reach is global. Our UK research spans all major cities, including London, Birmingham, Manchester, Liverpool and Edinburgh – and right across to the Outer Hebrides!
As one of the UK’s leading focus group companies, our international qualitative research reach is global.
Our UK research spans all major cities, including London, Birmingham, Manchester, Liverpool and Edinburgh. You can see some of our preferred UK Viewing Facilities on the map opposite.
In the UK, we have access to over 40 top focus group companies that offer viewing facilities. (More information can be found here).
If you would like to register for paid focus groups throughout the UK, sign up for The Lounge, where you can participate in our marketing research focus groups and online surveys. You can also find an up-to-date list of all the focus group projects we’re currently recruiting for here.
Focus groups add an incredible depth of insight. We have used them to capture the perceptions, opinions and beliefs towards a brand or product, explore customer service and experiences, and develop and test concepts. We’ve used them to evaluate advertising and marketing communications, generate ideas and initiate new product development, explore packaging design and simple to understand markets and who your shoppers really are.
Focus Group market research can also be an effective precursor to larger-scale quantitative survey research – helping to develop the questionnaire to ensure it is both relevant and focused.
But Focus Groups can offer so much more – they allow direct access to the consumer. Real insights – in their words. They allow you to test and clarify preconceived ideas, and understand how you are meeting your target consumers’ needs – or where you are failing. They can identify the potential clanger in your new ad campaign, give you the insight you need to select your most salient new product concept or give you the confidence to change your whole brand proposition. Want to know why your key target group prefers your competitor? Be prepared to challenge your own assumptions – focus groups can throw a curveball.
Focus Groups have traditionally been conducted in person but also work brilliantly online. Our new Online Research format is the perfect approach as we emerge from COVID-19 restrictions or if you want to explore something with multiple people across the country in one interview.
Get in touch today
If you are curious to know more about how we could work together, or how our insights can grow your business, then please give call us on 0203 693 3150 or use the contact button below.