B2B Survey Research Agency

Quantify your questions and reveal the journey of your B2B customers with surveys to uncover what they want and need

Business to Business Research Vision One

How B2B Quantitative Works

The B2B buyer journey is very different to that of a consumer. During the B2B purchasing cycle, most decisions go through several people, depending on the organisation’s size. Therefore, any potential business deal is much more complex and needs to be nurtured with various decision-makers and stakeholders.

B2B buying process can take weeks, months or years. This is down to the complexity and the price points being so much higher than traditional consumer purchases.

B2B survey research focuses on understanding, measuring or informing critical business decisions. A range of methods includes email and online surveys along with telephone and mobile surveys.

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Client Feedback

“Fantastic service. Will go the extra mile to accommodate your needs and fit within changing timelines and requirements.”

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How B2B Quantitative Generates Insights

At Vision One, we offer a range of quantitative services to help businesses better understand their markets and customers and develop products and services to ensure they have satisfied and loyal customers. Ultimately an insight-driven strategy helps businesses to grow and facilitate this with;

  1. Brand Development and Tracking
  2. Social Listening
  3. Customer Satisfaction, Loyalty and NPS
  4. Thought Leadership
  5. Customer Persona Development
  6. Customer Needs and Value Proposition
  7. Innovation and Product Development
  8. Route-To-Market Strategy Development

We will design a tailored program of research to address your business decisions. Using both online and telephone methodologies, we specialise in talking to hard-to-reach and niche customers in specific industries or experts and commentators from around the world. Our research ensures you are always talking to the right people and making the right decisions.

Strategy Vision One

Our B2B Survey Research Services

Behavioural Segmentation Vision One
Segmenting Customers

B2B Customer Segmentation and Persona development research are a fundamental part of the marketing strategy – we help create unique and powerful segmentation studies.

Brand Tracking Vision One
Brand Image & Tracking

Your brand image is  your main point of differentiation. Understanding how your brand is perceived is essential for evalutating your marketing and tracking your competitors.

New Product Development Vision One Colour
NPD Research

B2B surveys  help develop your new product ideas and test your concepts. Our B2B research experts significantly help reduce the risks and costs of failure.

B2B and Business Case Studies

Domino Printing Success Story
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Colloids Success Story
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FSB Case Study
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ACS International Success Story
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Meet Our Quantitative Experts

Alex Brown Head of Operations Vision One
Alex Brown

Director of Insights

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Evie Bradbury Client Success Manager Vision One
Evie Bradbury

Client Success Manager

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Christine Cairns Senior Research Executive Vision One
Christine Cairns

Senior Research Executive

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Kendra Furey Client Success Manager Vision One
Kendra Furey

Head of Client Success

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Book a meeting with Adam today

Would you like to have a quick chat about consumer research with one of our experts? If so please feel free to book an appointment.

Alternatively please give call us on 0203 693 3150 or use the contact button below.


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