B2B Qualitative Research
Experts in Qualitative research methods to unravel the meanings, needs & motivations and behaviours for B2B businesses
We help you understand your customer, innovate new products and inform your marketing strategies
Our qualitative B2B experts will help you reach hard-to-reach customers and step inside the minds of CEOs, FDs and other decision-makers.
Why B2B Qualitative Research?
When you need to get even closer to your customers anywhere in the world, our B2B qualitative methodologies unlock a range of insights to help you build stronger relationships.
Whether your interest is NPD and product development, evaluating communications or understanding their pain points, qualitative research can uncover both emotional and rational behaviours to help you better understand your customers that no survey can provide.
Qualitative research can be used in a variety of applications for B2B markets. The most common research projects are:
- Understanding customer needs and behaviours
- Uncovering processes, e.g. business decision-making, supply chain
- Developing new product ideas, testing concepts and propositions
- Exploring brand image, product perceptions and barriers to using
- Creation of thought leadership
- Evaluation of marketing materials from brand identity to advertising
- Supporting quantitative B2B surveys for a deeper understanding of the results and the ideas behind them.
Award Winning Agency
Best Market Research Agency
Client Feedback
“Absolutely no dislikes. Vision One is diligent from beginning to end on all projects that have undertaken with us. They take the time to learn about our products and solutions and markets. Vision One are known at Pitney Bowes globally as an extension to our European Marketing Team rather than a vendor/supplier who is providing a service.”
“Vision One deliver what we need. They have a friendly but efficient approach to the projects and are flexible and agile enough to respond to our changing needs. From the initial contact through to the presentation and feedback of research projects, Vision One do not disappoint”
“It’s great that we had direct access to a market research expert such as Vision One’s Managing Director throughout the project, something we weren’t convinced we’d get from the large global business.”
“Vision One are EXPERTS at what they do. They deliver on time, are incredibly collaborative and go above and beyond to get the best results. You can’t ask for much more than that!”
B2B Qualitative Methods
Our Qualitative B2B team is headed up by Charlotte Baird, Tony Lewis and Alex Brown and supported by other qualitative researchers across the globe. With our passion and energy in creating insights, we strive to make sense of what your customers want and need from you to succeed and thrive.
B2B Focus Groups, Depths and Online Research
Online Qualitative
Online qualitative research encompasses a wide range of different methods. It’s ideal for international and talking to hard to reach customers especially in these days of hybrid working.
Focus Groups
Focus Groups are excellent for exploring new themes and creating new ideas as the enable participants to bounce ideas off each other. These can be done in person or online.
In-Depth Interviews
In-depth interviews are extremely popular for B2B research as they avoid the issue of confidentiality and facilitate the exploaration of senstive subjects
Get in Touch or Book Meeting
Would you like to have a quick chat about your B2B research? If so please feel free to book an appointment with one of our research experts.
If urgent please call us on 0203 693 3150 or you can complete our enquiry form, using the button below (we typically get back to you same day).
