Going Green
Join us on our Net-Zero Journey
We promise to make a difference.
We want to be on the right side of history and pave the way for others to follow. So, as a company, we are committed to tackling the ever-increasing issue of global warming and its impact on the planet and sustainability.
Video: “Our Net Zero Pledge”
The world is beautiful – let’s keep it that way.
We care about people and the planet. That’s why we’re committed to supporting sustainability with our Net Zero pledge and other green initiatives.
Bronze Award Winners
We are delighted to announce that we have recently been awarded the Bronze award by Investors In The Environment (IIE), a national environmental accreditation scheme designed to help companies save time and money and reduce environmental impact, with supporting documents such as their Carbon Footprinting Guide. Needless to say, we are now working hard to reach Silver!
5% Discount for Green Clients.`
To help promote our message, we are offering a 5% discount to all clients who are committed to Sustainability. This simply requires you to show evidence of an environmental policy or accreditation. Once confirmed, we will automatically apply 5% off to all new projects. Please email adam@visionone.co.uk if you require further information.
We plant trees for our Clients
Here’s some fabulous feedback from our clients…
“What a lovely thing to do – thanks, that has made me smile from ear to ear!”
Our Green Ambitions
In 2021, we started our journey and ambition to become one of the UK’s greenest research agencies. Initially, we started out to explore different avenues, and now that we’ve moved on, we wanted to share with you the work we’re doing to make a positive impact.
Net Zero
We have taken a major step toward our ambition to become one of the leading agencies in sustainability by signing up to the Net Zero Pledge, set up by the MRS as a manifesto that addresses the core areas of sustainability within research.
What does the pledge mean?
The pledge focuses on two areas: first, how we at Vision One reduce and mitigate our environmental impact. The other is how we help the companies we work with: how they perceive and understand their impact, and how we use insight to show how it reflects not only the brands but also the consumers, recommending the best solutions to contribute in the right way.
Carbon Reduction Plan
The company started monitoring emissions in 2021. We project that Scope 1 and Scope 2 carbon emissions will decrease to 3.6 tCO2e by 2026. This is a 50% reduction. We are currently implementing further measures, such as reducing commuting and business travel, using public transport when available, and removing printers from the business.
Our Tree Planting story so far…
We want to plant as many trees as possible over the year, so we’re keeping track of our total. We’ve set the goal of reaching 500+ trees planted, however, we aim to smash that target. In order to reach this goal, we’ve come up with some creative and fun ways for us to fundraise and plant as many tree plants as possible.
Planted This Year
Planted To Date
Our Tree Goal
The Lounge
The Lounge is our Online Community where consumers earn money and get to have their say on relevant topics and be part of making a change for the better. Working in tandem with brands to generate actionable insights.
Promoting Ethical Research
Like all Online Communities, The Lounge pays people for their time; however, we decided to go one step further. For every completed project, we’re planting a tree to motivate people to take part in our surveys and to thank our clients.
Your market research questions answered (FAQ)
A market research agency designs and conducts structured research studies to help organisations understand customers, competitors, markets, and brand performance. This includes surveys, interviews, focus groups, data analysis, and strategic reporting.
Market research is beneficial for a wide range of businesses, from small startups to large multinational corporations. It helps companies understand their target audience, identify market trends, and refine their marketing strategies across a range of industry sectors:
- Financial services
- Technology and SaaS
- Healthcare and pharma
- Education
- Retail and FMCG
- Professional services
- Public sector and not-for-profit
- Travel and Tourism
- Food and Drink and Hospitality
We deliver a comprehensive suite of market research solutions designed to drive strategic growth. Our top market research company services include
- Advertising research and Ad testing
- Brand research (identity and brand equity)
- Brand tracking studies
- B2B and Business Research
- Customer satisfaction and CX
- Ethnography and observation
- Idea generation and Co-creation
- International & global research
- Market segmentation and personas
- Messaging and Copy testing
- Online research and online surveys
- Pricing Research
- Proposition and Concept testing
- Optimise your NPD Process
- Research training & Consultancy
- Retail & Shopper Insights
- Usage & Attitude surveys
Our market research services are enhanced by advanced analytics, including sentiment analysis, regression modelling and predictive insights. This ensures a holistic understanding of your audience and market trends, tailored precisely to your research objectives. Our research methodologies include:
- Accompanied Shopping Trips (ASTs)
- Behavioural Economics
- CAPI / Personal Interviewing
- Data visualisations/infographics
- Email surveys
- Ethnographic research
- Eye Tracking
- Exit Interviews
- Facial Coding
- Focus Group & Workshops
- Online Surveys
- Mail surveys
- Mystery Shopping
- Neuromarketing
- Public Opinion Polls
- CATI / Telephone interviewing
- UX User Testing
Vision One is a leading customer research agency helping firms truly understand their audiences and deliver exceptional experiences. Our services include customer experience (CX) research, customer satisfaction studies (cSat), and customer segmentation to reveal what drives loyalty and behaviour.
Combining advanced analytics with qualitative insight and customer journey mapping, we uncover the ‘why’ behind customer decisions—empowering businesses to enhance experiences, build stronger relationships, and drive sustainable growth.
Organisations partner with Vision One because we provide:
- Independent, unbiased research
- Senior-level involvement on every project
- Transparency and close partnering
- Clear commercial interpretation
- Actionable, board-ready outputs
- Long-term brand tracking expertise
- Delivering research excellence for over 25 years
We focus on delivering clarity, not just data.
Data integrity is at the heart of our research process. We are ISO 20252-accredited and utilise robust sampling frameworks, meticulous data validation techniques, and continuous quality monitoring throughout the research lifecycle.
Every dataset undergoes thorough checks to ensure accuracy, reliability, and compliance with industry standards, including MRS, ESOMAR and GDPR guidelines.
We work with companies of all sizes, from small businesses (SMEs) to the world’s largest international brands, and market research is important to them all.
For any business, market research agencies possess a deep understanding of research and how to achieve the desired results. It’s about understanding customer needs, market demand, pricing strategies and industry trends.
UK market research companies support innovation, validate business ideas, and ensure that marketing messages are effectively targeted. Businesses that invest in consistent market research are better positioned to respond to market changes, create and attract loyal customers and maximise ROI.
Here are the addresses for some of the UK’s top market research companies in London, specialising in full-service research
- Vision One Research – 85-87 Bayham Street, Camden, London, NE1 0AG
- Brandspeak – 1st Floor, London, W8 6SN
- Ipsos – 3 Thomas More St, London, E1W 1YW
- Savanta – 60 Great Portland St, London, W1W 7RT
- System1 – 52 Bedford Row Holborn, London, WC1R 4LR
- Kantar – 30 Stamford St, London, SE1 9LQ
- B2B International – 10 Triton St, London, NW1 3BF
Vision One is committed to ethical practices in market research by adhering to industry standards and guidelines set by organisations such as the Market Research Society (MRS) and ESOMAR. This includes obtaining informed consent from participants, ensuring data confidentiality, and maintaining transparency throughout the research process.
Check out the MRS food testing guidelines
By prioritising ethical considerations, Vision One builds trust with clients and participants alike, ensuring that the research conducted is not only effective but also responsible and respectful of individual rights.
Contact Us
We are quick, responsive, and above all, our research is customised precisely to your needs, ensuring you get exactly what you need every time.
Email us at mail@visionone.co.uk
Complete the enquiry form.
Or book a meeting below.
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