Advertising Campaign Evaluation
Advertising tracking and advertising campaign research
The Impact of Advertising Tracking
Targeting your customers through different media produces the biggest opportunity for brands to succeed. Whether it be through social media, television, print or Google, it’s your perfect time to tell your story directly to the consumer.
The awareness and the impact that your advertising campaigns and marketing activities generate will ultimately dictate how your brand will be perceived and grow. Whilst marketing often aims to drive brand awareness or specific image attributes, it does more than that… it helps drive Brand Momentum.
Advertising tracking is often incorporated into brand tracking studies and is often a highly complex process. Our team of expert researchers will guide you through the process to ensure the right conclusions are made and help guide marketing strategy.
Why Trust Us with Your Advertising Tracking
We are one of the few advertising research agencies globally to hold ISO 20252:2012 accreditation, the only body to be recognised globally.
We are also three-time winners of The Drum’s Best Market Research Agency as voted for by research buyers in the UK and internationally.
Our Client Feedback
“All those involved in our project have been FANTASTIC from start to finish. From initial conversations and throughout our experience their expertise and professionalism were top-notch!”
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“Vision One were a pleasure to work with. I enjoyed the whole process start to finish, they managed my expectation perfectly and their level of service was outstanding and their insights were effective. I would recommend them to anyone.”
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“Vision One were excellent to work with throughout the process. They understood our brand and its needs and took on feedback to make changes where necessary. We’re very happy with the level of insight gained.”
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“Vision One’s BrandVision has given us new and powerful insights – helping us understand our brand health and shape our strategic decisions going forward.”
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“I just want to say thank you so much for the brilliant presentation yesterday. The work you’ve done has really hit home, which will make a massive difference to our work. We’re really grateful!”
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“Vision One delivered exactly what we wanted with no fuss or issues. Every step of the process was easy, hassle-free and the relationship always felt warm. I would recommend them to any charity or organisation wanting to conduct research.”
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“Fantastic service. Will go the extra mile to accommodate your needs and fit within changing timelines and requirements.”
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Our Innovative Advertising Tracking Methods
We adopt two methods to track your advertising:
- Regular or continuous tracking amongst customers or your target market is the most reliable way to assess the impact of your advertising. This allows the entire campaign to be evaluated and to compare different campaigns.
- Pre/Post or simply just Post campaign research is a more cost-effective solution to continuous tracking. It allows advertisers and media owners to determine the impact of the advertising, It allows you to determine if brand perceptions or buying intentions have changed in light of the campaign. Adding AdProbe execution evaluation is included.
Sometimes, tracking your advert isn’t enough. This is why we integrate our Advertising Tracking with our Advertising Evaluation system AdProbe, to track the impact your advertising has on your brand as a whole. From the Emotion you provoke, the Momentum of your business, to the needs of your customers, with clear communication and evaluations, we are an extension of your business.
Book A Meeting Today
Would you like to have a quick chat about your advertising and comms research? Book an appointment with one of our onboarding managers.
If urgent please call us on 0203 693 3150 or you can complete our enquiry form, using the button below (we typically get back to you same day!).
