Advertising Research

Advertising Research

Development, Pre-testing and Tracking

How Effective are your TV, Radio, Digital and Brand communications?

With 20 years experience, Vision One certainly has a wealth of advertising research expertise. We help both B2C and B2B brand owners develop effective advertising, brochures, digital and other marketing communications.

But our advertising research isn't just designed to provide game-changing strategic and tactical insights, it's also designed to improve your advertising effectiveness. So with a diverse range of advertising research techniques, our advertising research services, include:

  • Pre-testing (Animatics or finished film)
  • Media evaluation studies

Why Advertising Research?

  • Firstly, it provides the strategic insights that will help you fast forward your brand communications
  • Secondly, it helps brand evaluate and optimise their advertising and campaign messaging
  • Ad research explores the rational, emotional (feelings) and sub-conscious reactions to the advertising
  • It certainly helps avoid making expensive mistakes and improve the ROI of your campaigns
  • Finally, it helps businesses understand the impact of their advertising on the target audience

UK's Best Market Research Agency 2020

Market Leading Product

After working with psychologists and advertising experts we have developed a new strategic approach to advertising evaluation. We call this AdProbe. However, rather than being a single approach, it is more a philosophy designed to shape all our advertising research.

Firstly. for the creative development process, we offer focus groups (albeit with our own special embellishments!) to explore, develop and refine the communications to ensure it can be optimised for the real world.

Secondly, for pre-testing (animatics or fully finished film) and for monitoring advertising and media effectiveness, AdProbe can help brand owners optimise their advertising and maximise the return on investment.

Our Advertising Work

We work closely with hundreds of clients with their advertising and brand research, but here are just some of our advertising research projects, which include;

Bristol Street Motors Vision One

Wheelin’ & Dealin’

Testing current adverts execution against its new execution

Land Rover Vision One

Above And Beyond

Advertising development workshop groups

Tour America Vision One

Going The Distance

UK holidaymakers Attitudes and Behaviours towards US holidays

British Heart Foundation Vision One

Hearty Advertising

Exploring the impact of DRTV Advertising Evaluation on legacy will donations

Dr Beckmann Vision One

Washing Machines Need Love!

Developing and refining a new and successful laundry care product for European markets

Silentnight Vision One

Sleeping Tight

Helping Silentnight become one of the UK’s most trusted brands

Over the past few years, however, Vision One has been busy developing and refining AdProbe – our specialist approach to advertising evaluation research. So to find out more about some of the innovative metrics we use here.

If you have any advertising research needs or alternatively would like to find out more about AdProbe, then please get in touch with us. Please ask for Tony Lewis on 0203 693 3150 or use the contact button below.