Coca Cola is no doubt one of, if not the most recognised brand in the world. When we think of Coca Cola, we think of a few different things. We think of the taste, perhaps the colour red and the classic glass bottle shape.
The most important part however, is the distinctive Coca Cola font. The sweeping, dramatic lines and distinctive swirls was used while Frank M Robinson, a co-founder of Coca Cola, was experimenting in Spencerian script which was a popular style at the time. In fact, the name Coca Cola was only suggested because he felt the two C’s would “look well in advertising” and the logo was eventually trademarked in 1893. An important thing to note about the Coca Cola logo is its consistency throughout the years. Despite its incarnations throughout the years, it has remained more or less the same- especially considering the amount of time Coca Cola has been running. The familiar red and white colour scheme remains a constant and is instantly recognisable to almost anyone worldwide which is truly a testament to how iconic Coca Cola as a brand has become. In recent decades, emphasis on the classic and vintage aspect of buying into the brand has become more evident which is an excellent marketing strategy considering the almost timeless aspect of Coca Cola.