Research survey shows Liverpool, Birmingham and Manchester are some of the ‘happiest’ cities and top places to work in the UK.

It’s good to see some cities outside London being rated by employees as some of the top placed to work – with Liverpool coming 2nd overall just behind table-topper Norwich (the top rated city). Many of the top 10 most popular cities were in the north and included Sheffield, Nottingham and Manchester or along the South Coast (e.g. Brighton, Southampton, Plymouth).

An article in the Guardian – The 10 happiest cities to work in the UK, employees have rated these cities as top for work happiness, according to a survey by business psychologists OPP. Workers explain why these places have got it right for work-life balance and career happiness.

The top 10 cities are:

  • Norwich
  • Liverpool
  • Birmingham
  • Brighton
  • Plymouth
  • Sheffield
  • Nottingham
  • Manchester
  • Southampton
  • Bristol

Norwich may not be the obvious choice for the number one slot as one of the top places to work, but a staggering 77% of people say they love their job there. Norwich-based journalist Lauren Razavi claims  ‘Norwich is one of few UK cities that still retains a strong local identity and with that a strong sense of community – people walk down the street and say hello to each other, baristas remember your coffee order, you get to know all about interesting local projects. This strong sense of self is definitely part of why Norwich has been ranked as the UK’s best city to work in. It’s also much more affordable, friendly and picturesque than say London or Manchester.’

Liverpool, in the number 2 slot, with its cosmopolitan and friendly feel, has seen a renaissance over the last decade and perhaps it is not surprising to see it ahead of its close rivals Manchester (also in the top 10 at No.8). Increased tourism and investment in the region are encouraging an influx of professionals and students and this is now having an impact on the property market in the area.

Latest News

Keep up to date with the latest news from Vision One.

BrandVision – Brand Strategy and Brand Health Measurement

Understanding where your brand sits in the mind of the customer is essential for brand owners looking to develop/improve their brand strategy. Vision One’s BrandVision provides the most meaningful brand health and brand equity measurement tool (ever!). BrandVision is a measurement tool that allows brands to fully understand how customers see brands within a market […]

Introduction to Brand Tracking – Download our Guide today (PDF)