Brand Research and Strategic Brand Insights

Build and Supercharge your Brand with Insights

Brand Health and Brand Research Specialists5 Star Review

Partnering brands and agencies for UK, European and  International Brand Research

‘Clutch Champions 2025’ and Greenbook Recommended

Brand Research Company Vision One

Your brand is your most Valuable asset

The most successful B2B and consumer brands are those that create meaning and value, and connect with people on an individual and cultural level. 

As experts in our field, we’ve learnt a lot about consumers and brands over the years. Today, we are innovators and pioneers in adopting the best and latest thinking from consumer psychology to brand building and marketing effectiveness.

Our extensive brand research services include:

  • Brand tracking (Evaluate your activities and competitors)
  • Brand proposition (Build a powerful brand)
  • Brand messaging (Enhance your communications strategy)
  • Brand deep-dives (Explore the consumer mind and behaviour)
  • Brand identity (brand logos, names, brand assets)
  • Brand strategy (Create a powerful brand strategy)
  • Brand Health (Find and Fix problems)

If you want to create an effective brand strategy and reveal eye-opening insights into your brand, then you’ll love our innovative, collaborative approach to brand development.

We like to dig deeper than most, so we developed our groundbreaking and award-winning approach to measuring and improving brand performance – BrandVision  and brand momentum theory.

 

Start Building Your Brand Today

Brand Market Research Services

 *  Creative and advertising effectiveness measurement and Brand Tracking
 *  Brand refreshes and Rebranding research
 *  Brand Equity Measurement and Brand Health
 *  Brand image, Proposition and positioning research
 *  Creative development and Copy testing
 *  Consultancy and Training

 *  Branding research: Name, Logo and Brand identity research
 *  Product, Packaging and Pricing research
  *  Sub-branding and Brand Architecture

Give your brand a Lift

 

How we Help

Specialists in both UK and International branding research, we work with brand owners and agencies across the world from large global brands to start-ups. As a leading UK brand research agencies, we give you the insights you need to power-up your branding strategy and marketing effors. From ideation, co-creation workshops and focus groups to large-scale always-on brand tracking studies, we have all the insight tools you'll need to take your brand to the next level.

Human Development
Research to Optimise Your Brand's Potential

Optimise your brand proposion, positioning and targetting.  Our experts will help you understand your customer and your brand inside out.

Innovation
Advertising and Communications

Marketers recognise half their marketing is wasted. With AdProbe and innovative tools, we help you identify this and improve your ROI.

Brand Development
Brand Tracking and Awareness Measurement

Tracking your Brand, Awarenes and Brand Love, our team of experts are committed to helping you grow your brand through our strategic insights.

Our Client Feedback

“Thanks guys for helping to build and shape the
Dr Beckmann brand.
Long may it continue!”

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“Their insights and expertise greatly enhanced our performance and understanding of our brand health; Vision One are WONDERFUL to work with. Their communication, time management and dedication to question-solving are excellent!”

Culture trip logo

“They are methodical in their approach, always looking for the best way to approach a particular area, and genuinely go the extra mile for their clients. I have recommended them to other businesses seeking their expertise”

“I have thoroughly enjoyed working with Vision One. They are very helpful, knowledgeable and approachable. I would definitely recommend their services.”

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Award-Winning Research Team

We make your decision-making simple and easy!

Innovators in research, our qualitative and quantitative brand research expertise has helped hundreds of UK, European and international businesses make better decisions. 

Learn More

 

 

Are you a bold, ambitious customer-centric organisation wanting to launch new products, grow your brand, measure customer satisfaction, and track marketing performance?

Get in touch

Need help?  We have a range of guides available. Just drop us a line.

 

We like to explore, pioneer and challenge. If you are looking to grow or disrupt your market or want to really find out what makes your customers tick, we have the tools to help you bring your brand to the party.

Never underestimate Brand Research value
It can be difficult to remain objective when you’re so close to your own brand.  You develop preconceived ideas, mental blocks and emotional ties.  You can easily fail to see the weaknesses – the areas for development.  Brand research can be a total game-changer.  We’re talking unparalleled, deep insight – exploring every element of your brand. Armed with fresh, meaningful, strategic insight, it puts you in the perfect position to make the right decisions, stride ahead of the game and evolve.

Studies show how regular research, like brand tracking, correlates with the highest levels of growth and profitability. But even ad hoc or occasional research can give you the insight you need to develop an edge over your competitors. So, what can you expect from brand research?

  1. You’ll learn where you stand
    The ability to get a clear unbiased view allows you to reveal how your customers and clients truly perceive you – and your competitors.  You can explore your brand in a whole new way, measuring yourself across a comprehensive range of intricate metrics – in real-time. It’s an objective, honest and very real reflection of where your brand sits.
  2. Your Brand Needs evolve
    Consumers evolve with the world around them – their needs change and their motivations shift. For your brand, it’s about understanding those changes and adapting to meet your target customers’ needs. Being able to monitor and explore shifts in behaviour, preferences and attitudes – whether cultural, product-related or other – keeps your brand on the pulse.  It allows you to meet developing needs and react faster to market opportunities. It gives you a visible edge over your competitors.
  3. Reposition Yourself For Success
    Armed with fresh, objective, strategic insight, you have the opportunity to re-evaluate and adapt. You can change direction with confidence, innovate, generate new areas for growth – you can differentiate yourself, shine brighter and truly thrive.

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Turbocharge Your

Decision-Making

We are quick, responsive, and all our research is customised precisely to your needs, ensuring you get exactly what you need every time.

Email us at [email protected]
Complete the enquiry form
or book a meeting below.

 

Powering Business Decisions

 

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We're here to help

 

Our business and consumer research experts are here to solve your business challenges.

Drop us a line, or book a call with our experts who are ready to help get  your questions answered.

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