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Social Listening Research from Vision One

Social Listening

Hear what consumers are saying about your market, your brand or your competitors

Social Listening Research Vision One

What is Social Listening?

Social Listening is the ability to track keywords, phrases, and conversations across multiple social media platforms and to analyse the results to produce insights that inform different actions for the brand.

Marketers all agree that Social Listening increases brand value; once a strategy is in place, you will produce valuable data that your business can use.

The numbers alone, from engagement on the post to the number of tweets, posts or more, is one thing, social listening, as opposed to social monitoring, which includes the mood of the message. Understanding how people feel about you, your competitors and the topics you are trying to monitor. Rather than counting how often your brand is mentioned, you can learn from conversations to drive real business results.

Why Vision One

Award-Winning Agency

Best Market Research Agency 2021

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How to use social listening

Reputation Research Vision One

Reputation

Social Listening is a great way of ensuring the experience your brand provides and the reputation you hold. When a gap is noticeable between the two, the brand suffers, and a reputation can be tarnished, which is why managing and, importantly, tracking your business means that you are able to see when the reputation may have a negative impact, and you are able to reactively fix the mistakes.

Competition Research Vision One

Competitor Analysis

A major benefit is the ability to track and benchmark against your direct competitors and up-and-comers in the market. With the knowledge at your hand, your marketing team are able to look beyond sales and see whether they are failing or falling short, from customer service to the product or service itself; are there any cost savings? Are deliveries not turning up? Are they writing to praise or complain?

Latest client testimonials

Salcombe Gin (Alcoholic Drinks)

Vision One were excellent to work with throughout the process. They understood our brand and its needs and took on feedback to make changes where necessary. We’re very happy with the level of insight gained.

Salcombe Gin

Silentnight (Beds, Mattresses and Sleep)

Vision One’s BrandVision has given us new and powerful insights – helping us understand our brand health and shape our strategic decisions going forward.

Silentnight

Vision One were an absolute pleasure to work with and I would highly recommend them to anyone looking for a strategic thinking market research agency. They had great client relations, they bought creative ideas to the table, and delivered on the strategic insight we needed.

Domino Jewellery

I just want to say thank you so much for the brilliant presentation yesterday. The work you’ve done has really hit home, which will make a massive difference to our work. We’re really grateful!

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They are methodical in their approach, always looking for the best way to approach a particular area, and genuinely go the extra mile for their clients. I have recommended them to other businesses seeking their expertise

Federation of Small Businesses

From enquiring about our research project they sought to really understand our questions and needs. Results were delivered really quickly, managers were friendly, professional & always on hand.

Perfume shop logo

I have thoroughly enjoyed working with Vision One. They are very helpful, knowledgeable and approachable. I would definitely recommend their services.

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Our Global Expertise Team Vision One

Why is Social Listening important?

Social Listening allows businesses to understand what their consumers are talking about, how they feel and think, and, most importantly, what they need from your business. Context is needed to understand what they are saying, when and why. Our knowledge allows us to add specific conversations, phrases, and even emojis to track your social media.

When done correctly, you should be able to craft conversations and tones that resonate with the customers. Allowing the members of your team to confidently make decisions that create conversations and improve engagement and sales.

Meet our brand experts

Tony Lewis CEO of Vision One

Tony Lewis (FCIM, MMRS) is CEO and Founder of Vision One. Tony focuses on helping our clients’ achieve their goals by delivering exceptional insights. A champion and author of the award-winning book Brand Momentum.

Tony Lewis

Alex Brown Head of Operations Vision One

Alex Brown heads up insight operations at Vision One, orchestrating our talened team to ensure smooth sailing and delivering key insights to help brands grow and ensuring the customer is at the heart of your business and decision making.

Alex Brown

Charlotte Baird Head of Qualitative Vision One

Charlotte is our Head of Qualitative research and has experience in running face-to-face and online focus groups and other qual techniques across both B2B and consumer markets.

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Your market research questions answered (FAQ)

VIsion One - Top Market Research Companies in London and the UK
Find frequently asked questions about Vision One

A market research agency designs and conducts structured research studies to help organisations understand customers, competitors, markets, and brand performance. This includes surveys, interviews, focus groups, data analysis, and strategic reporting.

Market research is beneficial for a wide range of businesses, from small startups to large multinational corporations. It helps companies understand their target audience, identify market trends, and refine their marketing strategies across a range of industry sectors:

  • Financial services
  • Technology and SaaS
  • Healthcare and pharma
  • Education
  • Retail and FMCG
  • Professional services
  • Public sector and not-for-profit
  • Travel and Tourism
  • Food and Drink and Hospitality

We deliver a comprehensive suite of market research solutions designed to drive strategic growth. Our top market research company services include

Our market research services are enhanced by advanced analytics, including sentiment analysis, regression modelling and predictive insights. This ensures a holistic understanding of your audience and market trends, tailored precisely to your research objectives. Our research methodologies include:

Vision One is a leading customer research agency helping firms truly understand their audiences and deliver exceptional experiences. Our services include customer experience (CX) research, customer satisfaction studies (cSat), and customer segmentation to reveal what drives loyalty and behaviour.

Combining advanced analytics with qualitative insight and customer journey mapping, we uncover the ‘why’ behind customer decisions—empowering businesses to enhance experiences, build stronger relationships, and drive sustainable growth.

Organisations partner with Vision One because we provide:

  • Independent, unbiased research
  • Senior-level involvement on every project
  • Transparency and close partnering
  • Clear commercial interpretation
  • Actionable, board-ready outputs
  • Long-term brand tracking expertise
  • Delivering research excellence for over 25 years

We focus on delivering clarity, not just data.

Data integrity is at the heart of our research process. We are ISO 20252-accredited and utilise robust sampling frameworks, meticulous data validation techniques, and continuous quality monitoring throughout the research lifecycle. 

Every dataset undergoes thorough checks to ensure accuracy, reliability, and compliance with industry standards, including MRS, ESOMAR and GDPR guidelines.

We work with companies of all sizes, from small businesses (SMEs) to the world’s largest international brands, and market research is important to them all. 

For any business, market research agencies possess a deep understanding of research and how to achieve the desired results. It’s about understanding customer needs, market demand, pricing strategies and industry trends.

UK market research companies support innovation, validate business ideas, and ensure that marketing messages are effectively targeted. Businesses that invest in consistent market research are better positioned to respond to market changes, create and attract loyal customers and maximise ROI.

Here are the addresses for  some of the  UK’s top market research companies in London, specialising in full-service research

  1. Vision One Research – 85-87 Bayham Street, Camden, London, NE1 0AG
  2. Brandspeak – 1st Floor, London, W8 6SN
  3. Ipsos – 3 Thomas More St, London, E1W 1YW
  4. Savanta – 60 Great Portland St, London, W1W 7RT
  5. System1 – 52 Bedford Row Holborn, London, WC1R 4LR
  6. Kantar – 30 Stamford St, London, SE1 9LQ
  7. B2B International – 10 Triton St, London, NW1 3BF

Vision One is committed to ethical practices in market research by adhering to industry standards and guidelines set by organisations such as the Market Research Society (MRS) and ESOMAR. This includes obtaining informed consent from participants, ensuring data confidentiality, and maintaining transparency throughout the research process. 

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By prioritising ethical considerations, Vision One builds trust with clients and participants alike, ensuring that the research conducted is not only effective but also responsible and respectful of individual rights.

Need the insights to make smarter, more confident decisions?

Get in touch for a fast, tailored proposal of

email us at mail@visionone.co.uk 
or call us on 0203 693 3150


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Keep up to date with the latest news from Vision One

A futuristic digital image depicting a glowing sphere with an upward arrow, symbolising dynamic brand growth and energy.

Rethinking Brands as Energy By Tony Lewis, Founder of Vision One Research For years, marketers have been taught to think of brands as fixed systems, defined by positioning statements, values, and visual identity. But through his work at Vision One Research and in Brand Momentum, Tony Lewis challenges this convention. His central idea is simple but transformative: Brands are not static objects. They are energy. From Brand Assets to Brand Energy Traditional branding focuses on what a brand is… its purpose, its values, its positioning. But Tony Lewis argues that this misses something critical: What matters is not just what a brand stands for — but how much momentum it has. In this model, brands behave like moving systems: This is what Brand Momentum defines as brand momentum: the energy that drives growth. The Battery Model of Brands A key idea in Brand Momentum is that brands function like batteries. Every interaction either: This is where the work of Vision One Research becomes critical, measuring not just awareness or perception, but the direction and intensity of brand movement. Why Entertainment is Central to Brand Momentum One of the most powerful implications of this thinking is that it reframes the effectiveness of advertising. Traditional positioning models struggle to explain why humour, entertainment, and quirkiness work so well. But in the Brand Momentum…

Brand Momentum: Rethinking Brands as Energy

Why Brand Energy is the Future of Brand Building

Brand Energy is the new currency of brand building In a crowded market, standing out is no longer just about having the biggest budget or the sharpest creative. It’s about energy. Brands with energy feel alive – they radiate momentum, spark curiosity, and make people want to get involved. Energy is what creates excitement, what fuels growth, and what keeps a brand front of mind. In his book Brand Momentum, our CEO Tony Lewis explores how the perception of growth directly impacts actual business growth. He introduces the idea of a Brand Velocity Score, a measure that shows how current perceptions of growth can accurately predict future brand consumption. The takeaway is powerful: when communications feel energetic and exciting, they don’t just capture attention, they create a sense of momentum. Customers see the brand as youthful, relevant and growing – even if the product itself hasn’t changed. In short, brand energy doesn’t just reflect growth; it helps generate it. But if energy is the new currency of brand building, there’s a challenge that often gets overlooked: the lifecycle of messaging. The Problem with Messaging Lifecycles Every piece of brand messaging has a lifecycle. It starts fresh, compelling and relevant. But over time, familiarity dulls its…

Why Brand Energy is the New Currency of Brand Building

How luxury brands warp markets

Why luxury brands influence markets and shape consumer behaviour worldwide Luxury brands don’t follow market rules; they rewrite them. By profiling and targeting high-value, elite niches, luxury brands create demand at the top of the pyramid. But what starts as exclusive often cascades downward, reshaping expectations for the entire category. This isn’t just about selling expensive products. It’s about influencing how consumers perceive value, quality, and status -whether they’re buying a £5 coffee or a £5,000 handbag. And it all starts with better customer profiling. How Elite Targeting Distorts the Market When luxury brands profile their audiences, they aren’t looking for broad appeal—they’re laser-focused on those who can afford to pay more, want to differentiate themselves, and have cultural influence. By targeting these groups first, they: Shift the competitive landscape, forcing mass brands to premiumise or risk irrelevance The Cascade Effect Here’s how the dynamic works: Example: Lululemon wasn’t always mainstream. It started by targeting affluent fitness communities with premium-priced athleisure. Now, the idea of paying £100+ for leggings has trickled into the mass market, reshaping how consumers perceive value in sportswear. The Research Behind Luxury Strategy Luxury brands don’t just guess who their elite audiences are—they profile them with precision. And they do it…

How Luxury Brands Warp Markets with Customer Profiling