+44 (0)203 693 3150

Soreen FMCG Case Study Vision One

Soreen NPD Research Case Study

The Challenge

Best known for its iconic malt loaf, Soreen’s portfolio historically centred on three core formats: the classic brick loaf, lunchbox loaves and loaf bars. To drive growth, Soreen wanted to expand beyond its core into a broader range of healthy snacking options across new formats and flavours.

The challenge was to innovate without losing brand authenticity. Vision One was tasked with designing a research programme that could support Soreen from early concept development through to product testing and positioning, ensuring new products felt both innovative and recognisably “Soreen”.

Soreen Case Study

Research Objectives

The research was designed to guide Soreen’s new product development from inception through refinement. The key objectives were to:

  • Explore current usage, attitudes and unmet needs within the snacking category
  • Screen a wide range of early-stage concepts for appeal and relevance
  • Understand how new formats and flavours fitted with the Soreen brand
  • Evaluate product performance across taste, texture, format and visual appeal
  • Assess overall appeal, likelihood of purchase and perceived healthiness

Together, these objectives ensured innovation was both consumer-led and brand-aligned.

Research Approach

Vision One implemented a two-phase qualitative research programme comprising eight focus groups. The approach included:

  • Phase one exploration of usage, attitudes and category expectations
  • Early screening of multiple concepts to identify the most promising ideas
  • Phase two product and taste testing of concepts validated in phase one
  • Detailed evaluation of flavour, texture, format and visual appeal
  • Collection of feedback on purchase intent, overall appeal and perceived health credentials

This phased approach enabled structured progression from idea to product optimisation.

Findings

The research provided clear direction for Soreen’s new product development strategy. It identified which concepts and formats delivered strongest appeal while remaining credible within the Soreen brand family. Taste testing highlighted the combinations of flavour, texture and format that worked best, while feedback on perceived healthiness clarified how far the brand could stretch into healthier snacking.

These insights enabled Soreen to refine concepts confidently and informed subsequent quantitative research to validate final products and determine optimal in-store positioning.

Action & Recommendations

The insights enabled Soreen to narrow its NPD focus to a smaller, stronger range of concepts and flavours. This ensured innovation remained distinctive while still feeling true to the Soreen brand. The research reduced development risk and provided a clear, consumer-validated pathway from concept to launch.

Qualitative Research Agency
Kendra Furey, Head of Brands (Vision One)

Related Research Services

Brainstorming Sessions
Consumer Research
Focus Groups
Innovation Research
Online Surveys
Qualitative Research
Quantitative Research
Coca Cola Research Case Study

The Challenge Coca-Cola wanted to understand how its products were presented and experienced on the Londis website, and how this digital environment influenced purchasing behaviour. With online grocery journeys becoming increasingly important, the challenge was to assess whether Coca-Cola’s presence supported easy discovery, confidence and conversion. The client needed a detailed, behaviour-led understanding of how shoppers navigated the site, searched for products and responded to imagery, pricing, promotions and descriptions, in order to identify improvements that would optimise the user journey and drive stronger purchase outcomes. Research Objectives The research aimed to build a clear understanding of how shoppers engaged with Coca-Cola products within an online retail environment. The key objectives were to: These objectives were designed to inform improvements to both brand presentation and user experience. Research Approach Vision One employed a mixed-method research approach, combining depth and behavioural observation. The approach included: This methodology provided rich insight into both conscious feedback and unconscious online behaviour. Findings The research revealed clear patterns in how customers searched for and evaluated Coca-Cola products online. Shoppers rarely used the product catalogue, instead favouring the search bar, particularly when supported by predictive text and images. High-quality, clear, three-dimensional imagery with visible pricing was…

Coca Cola B2B Retail Study

A2Dominion Customer Case Study Vision One

The Challenge A2Dominion produces an Annual Report to communicate performance, priorities and progress to its residents. However, the organisation wanted to better understand how this report was perceived by different customer groups. The challenge was to move beyond internal assumptions and gain genuine resident feedback on the report’s content, structure, design and digital execution. A2Dominion needed insight into whether the report felt relevant, accessible and representative, and how effectively it communicated the organisation’s purpose and priorities to customers across different tenures. Research Objectives The research was designed to capture resident-led feedback to inform future development of the Annual Report. The key objectives were to: Together, these objectives aimed to ensure the report better reflected resident needs and expectations. Research Approach Given the exploratory nature of the project, Vision One implemented a qualitative research programme. The approach included: This approach ensured insight reflected the diversity of A2Dominion’s customer base. Findings The research provided rich, resident-led insight into what mattered most to A2Dominion customers. Participants highlighted how different elements of the report influenced understanding, trust and emotional response. The findings clarified which content resonated, which areas felt less relevant, and how tone and structure affected accessibility. Importantly, residents emphasised the importance of…

A2Dominion Housing Research Study

TopCashback Advertising Case Study Vision One

Tony test add an excerpt.

TopCashback Brand Strategy StudyS