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Focus Group Agency

Consumer Research

specialist consumer market research

Ths post explore 10 ways how consumer market research empwers brands to uncover insights, refine strategy, improve services, reduce risk and drive sustainable growth.

10 ways in which brands can benefit from consumer market research

Consumer Insights Agency Vision One

Valuable Consumer Insights Fully understanding what motivates and drives your customers is crucial for any business. Many of the greatest entrepreneurs, including Steve Jobs, had the ability to not only understand what their clients like, but what they’ll likely want in the future. The good news is that technology has made it easier to gain more accurate information on our customers than ever before. Most businesses have a wealth of data which can be analysed to reach greater insights into how their customers behave. Vision One Research Ltd offers both traditional techniques like quantitative consumer surveys, along with advanced techniques such as observation, eye-tracking, and neuro-marketing techniques. We help you gather both quantitative and qualitative data that sheds light on a number of issues. A leading strategic insight agency, we have the skills, experience and technology needed to help brands make better decisions. An award-winning company, we have some of the widest research methods available. Consumer insights help you to meet the needs of your target audience.  This can help your business stay as competitive as possible, along with increasing customer satisfaction. Although the UK has avoided a recession, it remains at the bottom of the G7 growth league table. Companies across the country must do…

Looking For Companies That Can Provide Valuable Consumer Insights?

Free Brand Tracking Trial

Secure your free brand health check today. For a limited time only, Vision One is giving you the chance to conduct a health check on your brand, completely free of charge, and inspired by our innovative brand tracking tool Brandvision.  A strong brand has the power to attract customers, build trust and loyalty. But how do you know if your brand is healthy and on a positive trajectory? Measuring brand equity is key for businesses of all shapes and sizes, delivering critical insights which help understand awareness of your brand and the relationship you carve with consumers. Our brand experts at Vision One are devoted to helping you see the whole picture and optimise your brand and marketing strategy and planning.    We understand that many businesses don’t have the time, resources or expertise to conduct a brand health check, and some are unclear about the strategic, actionable insights this would provide. As competition increases and consumer preferences change, it has become more important than ever to ensure that your brand is communicating effectively and resonating with your target audience. That’s why for a limited time only (and subject to terms and availability), we would like to give you the opportunity to assess your brand’s performance…

Brand Tracking – Free Trial Special Offer

Why you need a Brand Vision

What is a Brand Vision? A brand vision is a future vision of a brand. It outlines where a brand is going. What it stands for, and what it wants to achieve.   A Brand Vision reflects the mission and vision statements of a company and incorporates its brand identity, market positioning and branding. Ultimately it maps a vision and trajectory for the future. It takes years for a brand to build its stature and reputation, and this is why a brand vision is so important – it is ultimately both the goal and the route map to success.   Brand Vision Explained Your brand vision should be encapsulated in mission and vision statements. These documents help you to define your goals for your business and outline how you would like your brand to appear to the outside world and your employees. In a nutshell, your Vision statement should relay the future position you’d like your brand to occupy in the future. Whilst your Mission statement defines how your brand currently defines itself, its goals and how it plans to reach these goals. By using both the Brand Vision statement and the mission statement together, you can chart a journey between where you are now and…

Why you need a Brand Vision

Our Love of Brands & Brand Love Vision One

Brand Love February has finally arrived, a month-long celebration as a time of romance – a time to remember and appreciate our loved ones. And what better way to mark Valentine’s Day than to launch our new brand tracking metric – Brand Love! Available to all new and existing Vision One clients to delve deeper into the consumer-brand relationship; how deep is your (brand) love? Why Valentine’s Day is the perfect time to think about Brand Love! Valentine’s Day isn’t just about romance — it’s a major spending moment, and the numbers continue to climb. So there’s no better time for businesses to be thinking about Brand Love Brands that invest in strong market research have a clear advantage, understanding not just what people buy, but when and why. One of the biggest retail moments is still “Red Saturday” — typically the weekend before Valentine’s Day — when couples actively purchase gifts, book restaurants, and plan experiences. Spending remains significant, with millions of people celebrating through dinners, gifts, and shared experiences. Data suggests Brits spend over £90m on Valentine’s Day. And it’s not just couples driving this — singles are also contributing to the Valentine’s economy, often spending heavily on…

Valentine’s Day Special: Our Love of Brands & Brand Love

What is Brand Desirability There’s a reason why we choose certain products and brands over others. Often, it’s a conscious decision.  But sometimes, it might be more instinctive based on our subconscious. But when we are comparing one brand with another, what we’re really doing is making a judgement.  We ask ourselves fundamental questions – “Which one appeals the most? Which one do I want?”  We’re talking about a brand’s desirability. The most successful, growing brands are ‘desirable’.  Consumers ‘want’ their products or ‘want’ to align themselves with what the brand stands for.  Desirability is a key driver of brand growth (Vision One Brand Growth Study 2021), and it’s a fascinating and important area to explore. But what does desirability really mean? What makes a brand desirable? And how can we measure how desirable a brand is? Are you fulfilling your customers’ practical needs? When something is desirable, it holds some appeal.  It ticks some boxes – it’s worth having.  We attach value to it and are therefore willing to commit and pay. Your brand’s desirability is a reflection of how well it satisfies your consumers’ needs. Take practical needs. Do you know exactly what your customers are looking for from your market?…

Exploring ‘desirability’ as a driver of Brand Growth

How Travel Agents Can Survive The Digital Age

Liverpool Market Research Company

New research reveals Liverpool as one of the UK’s friendliest cities, highlighting how community, culture, and people shape perceptions and create welcoming, memorable experiences for visitors.

Liverpool – The Friendliest City In the UK

Mobile Phone Research – Brits use their phones 253 Times A Day

Market Research Agency

Virtually all leading business experts agree that market research is important. The world is constantly changing, and as a society, we are constantly updating our thinking and discovering new experiences.

Why Market Research Matters to your Business

Have you ever thought about why brands choose their colours? Or the effect they have on you when deciding between products?… Market Research News Have you ever thought about why brands choose their colours? Or the effect they have on you when deciding between products? We’ve taken a look into the Meat Free market to highlight not only what colours brands use, but why they choose the colours they use. A brand’s colour is intrinsically linked to the ability of a company to create a strong identity with its customers. Brands desire to be distinctive and recognisable because it gives their company better brand awareness. Awareness is linked to when a consumer is buying a product – they subconsciously recognise brands they are familiar with, whether through usage or advertisements they have seen. So, if consumer awareness isn’t the problem, what is driving their decision? The look of the product. So why does colour matter? Colour plays an integral part in the look of a product, which is why across all markets you will find examples of brands trying to stand out from the crowd. So much so that there are brands you can recognise purely from seeing their colour…

The Colour Psychology of Meat Free Brands

Rocket

Today’s brands understand that competition is rife. Vying for sales and customer loyalty is increasingly challenging.  But when overwhelmed by choice, and often in increasingly saturated markets, consumers are looking for something in particular. The fact is if your brand doesn’t stand out – if there’s nothing in particular that sets you apart from your competitors – you will struggle to fight through all the noise.  Without a strong identity, your brand will struggle to grow. The fastest-growing brands have something special about them – something about them is different.  We’re talking brand ‘distinctiveness’.  As a key driver of brand growth, (Vision One Brand Growth Study 2021) distinctiveness can elevate your brand’s reputation, provide the perfect reason to buy and nurture brand loyalty. But what does it really mean to be distinctive? What does a distinctive brand look like? And how can we measure how distinctive a brand is? Rethinking what it means to be unique Distinctive brands stand out.  There’s a uniqueness about them.  But with brands so quick to emulate top-selling competitor features, or the latest designs and trends, can any brand be said to be truly unique? The fact is, you don’t have to be the ‘only one’…

Exploring ‘distinctiveness’ as a driver of brand growth