Vision One News | Vision One News | Vision One

Focus Group Agency — Vision One News

An image showing a person using a smartphone to access ChatGPT alongside a laptop displaying the ChatGPT interface, illustrating AI-powered conversational technology. — New survey research from Vision One highlights a decisive shift in how artificial intelligence tools and chatbots are being adopted and applied, with usage now firmly embedded across both personal and professional environments.

Latest Behavioural Research on AI Adoption in the UK

A detective in a suit and hat stands in front of a bulletin board filled with notes and photographs during a police investigation workshop. — Ready to become a detective? Would you like to take part in a FREE police investigation workshop?
Register interest in the dates or future events in the form below

Police investigation workshop – Ready to become a detective?

Most important to customers 2 — Where to find the UK’s best market research services Companies in the UK near me For brand owners and senior marketing leaders, choosing the right market research partner has never been more critical. As marketing teams grow, data volumes increase, and decision-making becomes more complex, the role of market research has shifted, from reporting what happened to guiding what happens next. The UK is home to some of the world’s most respected market research companies. But the “best” agency is rarely universal. It depends on the decisions you need to make, the markets you operate in, and how insight is used within your organisation. This guide explores where to find the best business and consumer market research companies in the UK, broken down by major cities. And, more importantly, what differentiates agencies across locations. London Market Research: Strategic Depth and Global Perspective London is the easiest place to start. It remains the UK’s largest and most influential hub for market research. It is typically the first choice for brands with international reach, complex portfolios, or board-level insight requirements. What London market research agencies are best known for Leading London market research companies When London Market Research is the right choice…

Where to Find the Best Market Research Companies in the UK

what makes the best market research companies — Choosing a market research partner is no longer just a procurement decision. In an environment defined by uncertainty, competition and rapid change, the best market research companies play a critical role in shaping confident commercial decisions. But with hundreds of market research agencies in the UK, global market research groups, and specialist research consultancies all claiming expertise, what actually separates the best from the rest? The answer lies not in size or speed, but in how research is designed, interpreted and applied. The Best Market Research Companies Do More Than Collect Data Many market research companies can run surveys, moderate focus groups or deliver dashboards. Fewer can turn research into clarity. The best market research firms understand that insight is not the same as information. Their role is to: This applies whether delivering consumer market research, B2B market research, or complex strategic studies. 1. They Understand Human Behaviour, Not Just Metrics At their core, the strongest consumer research companies and customer research firms are experts in people. They go beyond surface-level results to understand: This is where qualitative research agencies and qualitative research companies add significant value, particularly when combined with robust quantitative market research. The best insight comes from…

What Makes the Best Market Research Companies?

Elisabeth Hill – Strengthening Client Success with Creativity, Experience, and Insight We’re delighted to welcome Elisabeth Hill to Vision One Research as our latest hire and newest Senior Market Researcher. Elisabeth Hill (aka Liz), joins us at an exciting time for the business, bringing over 20 years of market research experience and a strong track record of leading complex client projects to successful outcomes. Her role will focus on client success and heading up key research programmes, ensuring our clients not only receive rigorous insight but also feel genuinely supported and confident in the decisions they make as a result. Growing up in Australia, but based in Marlow, Elisabeth brings both strategic depth and a refreshingly creative perspective to research and analysis. Throughout her career, she has worked across a wide range of sectors, helping organisations move beyond surface-level data to uncover the meaning behind behaviour, attitudes, and decision-making. What makes Elisabeth a particularly exciting addition to the Vision One team is the way she blends analytical rigour with creative thinking. Alongside her research career, she has long been involved in film and TV writing. This storytelling background brings a powerful lens to insight work, helping to frame findings in ways that are human, engaging,…

Welcoming Elisabeth Hill

Packaging Design to Differentiate Your Product — The first thing you see with a product is the packaging. So why do so many brands struggle to consider the design of the box it comes in?

Packaging Design to Differentiate Your Product

Calculating NPS Formula — Demonstrating continued excellence in market and social market research We are pleased to announce that Vision One has again been successfully re-accredited to ISO 20252, which is the international quality standard that is adhered to by market, opinion, and social research. This is more than a badge of honour for our clients. It is an independent verification that every aspect of our research, right from design through to analysis and reporting, is of the highest standard in the world. The re-accreditation was the culmination of our thorough independent audit of our research methodologies, project management, and quality control processes, all designed to re-emphasize the fact that, day in, day out, our clients see our research as robust, consistent, and durable enough to withstand close examination. Nevertheless, quality also represents merely one aspect of the whole picture. GBC Means More Good News But quality is one part of the whole picture. As well as ISO 20252, we are proud to be signed up to the Good Business Charter, which recognises our commitment to responsible, ethical and sustainable business practice. Together, these two accreditations reflect how we work – not just what we deliver. As Alex Brown, Director of Insights at Vision One, explains: Maintaining…

Vision One Successfully Re-Accredited to ISO 20252 Research Standard

Vision One Research Awarded Good Business Charter Accreditation — Big news from Vision One HQ. We’re now accredited by the Good Business Charter (GBC), the UK’s go-to benchmark for responsible business. This accreditation isn’t just a badge on our website. It’s a celebration of the way we choose to do business: putting people, society and the planet at the heart of everything we do. For us, good research and good business go hand in hand. What is the Good Business Charter accreditation? Earning the GBC stamp means we meet high standards across people, planet, customers, suppliers and tax. In simple terms: We don’t just talk about doing the right thing — we actually do it. It demonstrates that our values are embedded in the way we operate and that we continue to uphold responsible practices at every level of our organisation. We’ve always aimed to embody this philosophy but now it has been formally recognised, which is another great milestone for us as a business. This certification tells our clients, employees, suppliers and community, that Vision One is committed to fairness, sustainability and ethical behaviour in every corner of our business. “VisionOne Research’s commitment to our 10 Good Business Charter components shows that doing the right thing by employees and…

Vision One Awarded Good Business Charter Accreditation

Why Tourism and Travel Research Matters Vision One — Understanding the Traveller: Why Tourism and Travel Research Matters In a world where destinations compete for attention and customer expectations evolve overnight, travel and tourism research has become essential to every brand seeking sustainable growth. Whether you’re an airline, hotel group, or tourism board, understanding the people behind the journeys is what keeps your business flying high. The Importance of Tourism Market Research At its heart, tourism market research is about uncovering what drives travellers — their motivations, behaviours, emotions, and choices. From families to high-net-worth individuals, every trip is influenced by countless factors: personal goals, culture, technology, and sustainability. Through travel market analysis and tourism consumer trends, businesses gain the clarity needed to make confident, insight-driven decisions. From tracking emerging travel behaviours to forecasting demand, travel and tourism data reports and tourism industry statistics provide the evidence base for a smarter strategy. For example, knowing how sustainability shapes travel choices or which markets are growing fastest enables companies to adapt faster and lead the field. Whether refining brand positioning, identifying high-value segments, or optimising marketing performance, destination market research and tourism segmentation analysis give brands a deeper understanding of the audiences that matter most. Why Understanding Travellers Matters The travel and…

Understanding the Traveller: Why Tourism and Travel Research Matters

Kendra Furey Head of Brands at Vision One — Celebrating the Appointment of Kendra Furey as Head of Brands I’m absolutely delighted to share some exciting news from all of us here at Vision One Research. Kendra Furey has been promoted to Head of Brands. Over the past six years, Kendra has been an integral part of our journey, leading with empathy, intelligence, and an unwavering dedication to our clients as Head of Client Success. She has played a huge role in helping us deepen our partnerships and deliver insights that have genuinely transformed how our clients view their brands and customers. In her new role, Kendra will lead our brand research team, helping clients uncover what truly drives brand growth and guiding them on their journey toward achieving Brand Momentum – our proven approach to sustainable brand success. A New Chapter for Vision One At Vision One, we’ve always believed that brands can, and should, be powerful engines of growth. But as the marketing world evolves, it’s clearer than ever that performance marketing and short-term activation alone can’t deliver the long-term results businesses need. That’s where Kendra’s leadership makes all the difference. Her passion for brand strategy, behavioural insight, and helping clients succeed is truly inspiring. She has a rare ability to see both the…

Vision One Appoints Kendra Furey Head of Brands

The Power of Co-creation workshops — The Power of Ideation and Co-Creation Workshops When a business hits a wall, whether it’s slowing growth, stagnating innovation, or struggling to connect with customers, it’s rarely because of a lack of thought or effort. It’s often because there’s no clear process for turning ideas into insight. That’s where market research and, in particular, co-creation research come to the fore. At Vision One, we’ve seen how well-structured ideation and co-creation workshops can unlock new thinking, inspire innovation, create clarity of outcomes, and build alignment across teams. Having spent a lifetime in research, I believe that co-creation and ideation sessions, done right, don’t just generate ideas; they shape the future of brands and create a clear vision for the company and its stakeholders. —————————————————————— Ideation Workshops versus Co-Creation Explained Ideation Workshops Purpose of Ideation: To generate new ideas — lots of them — around a particular challenge or opportunity. Who’s involved: Usually a mix of internal teams (e.g., marketing, product, strategy, or leadership), select stakeholders and sometimes end users, ideally Focus: Outcomes: A set of prioritised ideas ready for further exploration, validation, or prototyping. Co-Creation Workshops Purpose of Co-Creation: To develop or refine solutions collaboratively with end users, customers, or external partners. Who’s involved: A mix…

#1 Top Tip: The Power of Ideation and Co-Creation

How to find the best market research companies — The best market research companies don’t just collect data, it uncovers insights that drive better decisions. But the “best” agency for you depends on your objectives: do you need to explore customer motivations, test new concepts, or track brand performance over time?

Find the Best Market Research Companies