February 14, 2022
Swipe through our exciting 21-page Dating Apps whitepaper to see why BrandVision’s multi-faceted approach is essential to fully evaluate your brand health.
To download the white paper, simply complete the form.
We help brand or business owners tackle their company’s challenges. Vision One’s team of experts are here to help you gain actionable insights, an advantage that can change the way a business runs and ignite growth. Once you’ve downloaded the white paper, why not get in touch at the bottom of this page.
The study utilises our innovative product BrandVision, our brand health measurement system which utilises the latest thinking from a wide range of disciplines. This includes System 1 thinking, Psychology, Neuroscience and Marketing. We all have an emotional connection with brands, some make you feel great, some don’t, because of this our perceptions matter as it affects our readiness to buy or use a product/service. BrandVision uniquely helps brand owners develop and refine their brand and marketing strategies.
We know that understanding Brand Health is only half the story. The other half is knowing how to improve it and you can’t do one without the other! Being more than just research and insight specialists, our metrics bring you both the metrics and insights that help grow your brand.
As a way to introduce you to some of our metrics, this online dating and dating app case study looks at some of the most popular and well-known brands such as Tinder, Bumble, eHarmony and Hinge, and how their Brand Equity shapes up using BrandVision. Please note we don’t divulge all our secrets and innovations online so please get in touch if you want to understand more.
Firstly, Saliency marks the start of a customer’s journey. How aware are they of the brand? How prominent is the consideration? Is the brand growing?
Secondly, Brand Utility refers to how the brand is perceived. Is it a leader or is it unique? Does it meet the customer’s needs? Does it offer good value?
Finally, Brand Relationship looks at the bond customers have. Are the customer’s loyal? Are they likely to recommend the brand? What emotions does the brand evoke?
Get in touch with our expert team who can help guide your brand to success
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Understanding where your brand sits in the mind of the customer is essential for brand owners looking to develop/improve their brand strategy. Vision One’s BrandVision provides the most meaningful brand health and brand equity measurement tool (ever!). BrandVision is a measurement tool that allows brands to fully understand how customers see brands within a market […]