The study utilises our innovative product BrandVision, our brand health measurement system which utilises the latest thinking from a wide range of disciplines. This includes System 1 thinking, Psychology, Neuroscience and Marketing. We all have an emotional connection with brands, some make you feel great, some don’t, because of this our perceptions matter as it affects our readiness to buy or use a product/service. BrandVision uniquely helps brand owners develop and refine their brand and marketing strategies.
We know that understanding Brand Health is only half the story. The other half is knowing how to improve it and you can’t do one without the other! Being more than just research and insight specialists, our metrics bring you both the metrics and insights that help grow your brand.
As a way to introduce you to some of our metrics, this online dating and dating app case study looks at some of the most popular and well-known brands such as Tinder, Bumble, eHarmony and Hinge, and how their Brand Equity shapes up using BrandVision. Please note we don’t divulge all our secrets and innovations online so please get in touch if you want to understand more.