March 16, 2022
Unlock the “Secrets to Brand Growth” by filling out our form, take away insights that will impact your business for the better and find out what are the four D’s of Brand Growth.
If you are a brand or business owner with business challenges or simply need better insights, Vision One’s team of experts are here to help you gain actionable insights and an advantage that can change the way a business runs and ignite growth. Get in touch at the bottom of this page.
Brand Growth is the goal for almost every commercial organisation. The health of any brand can come down to whether it’s growing or declining. The ability to achieve growth should be at the heart of all businesses.
In this study about the drivers of brand growth, we reveal some of the strategies and plans of the UK’s most successful brands and compare them with brands that are failing to achieve growth or even decline. This comparison between more and less successful businesses allows us to get a clear insight into what is really achieving growth.
Dynamic
Desirable
Distinctive
Discoverable
A large national quantitative survey amongst business leaders across the UK was conducted in the Autumn of 2021. The sample was senior business owners and marketers from a wide variety of business sectors. This was to ensure they had a good understanding of what their business was doing and what it was trying to achieve.
Consisting of 1,026 cSuite business owners and senior marketers. the study covered a wide range of industry sectors, including; retail, automotive, social media, leisure, finance and technology. The questionnaire explored a wide range of topics and themes to help understand the potential causes of growth and decline amongst businesses of all shapes and sizes.
By looking at the high growth companies (I.e. consistently achieved over +20% sales growth each year for the past 3 years), our study concluded that growth can be explained by four key drivers of brand growth known as the 4Ds. Whilst the research measured over one hundred metrics, in the report we have simply highlighted the ideas and strategies that have the most impact on growth.
In short, if you are curious to know more about how we could work together, then please give call us to find out more about how our Insights and Services can transform your business. Please call 0203 693 3150 or use the contact button below.
Keep up to date with the latest news from Vision One.
Understanding where your brand sits in the mind of the customer is essential for brand owners looking to develop/improve their brand strategy. Vision One’s BrandVision provides the most meaningful brand health and brand equity measurement tool (ever!). BrandVision is a measurement tool that allows brands to fully understand how customers see brands within a market […]