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Qualitative Research
Strategic Qualitative Insight Agency
Specialists in Creative and Strategic Insights
To us, it’s not just about ‘research’. It’s about combining a fresh approach with intelligent, sensitive analysis to deliver effective and powerful insight.
We are a passionate, energetic and creative strategic research agency. We strive to make sense of the way your customers see the world and deepen your understanding of what truly makes them tick. To us, it’s about combining tried and trusted approaches with innovative techniques grounded in Marketing theory, Psychology and Neuroscience.
We focus on helping our clients to explore and enter new markets, develop new products and services and build their brands and communications across both B2B and Consumer markets.
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Qualitative Methods
We offer a broad range of qualitative market research approaches including:
Focus groups
Depth interviews
Accompanied trips
Ethnography
Intercepts
Expert interviews
Ideation workshops
Brand safaris
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Online Qualitative
Online qualitative research methods are conducted via computers or mobile phones:
Online focus groups
Online eye-tracking
Online facial expression
Mobile ethnography
Bulletin boards
Communities
Longitudinal studies
Video diaries
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Qualitative Techniques
Qualitative techniques focus on unlocking the subconsicous mind and real insights
Behavioural economics
Projective techniques
Grounded Theory
Semiotics
Eye-tracking
System1 techniques
Biometrics
Trend spotting & analysis
Our 5 Star Feedback
“I have worked with Vision One on a range of research, from advertising to U&A studies. They deliver valuable insights that lead to concrete actionable steps. Our collaboration has gained international scope.”
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