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Brand Momentum is so much more than a marketing buzzword—it’s a critical metric that determines a brand’s trajectory and long-term success.

Momentum can be defined as the product of mass and velocity (m x v), but in branding, it takes on a more powerful meaning. It’s a dynamic force that reveals whether your brand is truly growing, resonating with consumers, and maintaining relevance. For CMOs, understanding and driving Brand Momentum is the secret to ensuring sustained brand growth, loyalty, and market leadership.

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