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Behavioural Research Experts

Behavioural Research Summit 2025

Dr. Charlotte Baird avatar
Dr. Charlotte Baird

Interested in behavioural research? Explore the forces shaping human behaviour and decision-making at the MRS Behavioural Science Summit 2025.

Discover real-world case studies from commercial and public sector organisations that are placing human insight at the heart of strategic choices—designing powerful interventions that guide behaviour and influence outcomes.

This year’s summit highlights both strategic and practical applications of behavioural research and behavioural science across innovation, proposition development, service design, customer experience, marketing communications, commercial performance, digital wellbeing, branding, and packaging. Learn how diverse sectors—from healthcare and FMCG research users to transport and financial services research buyers—are using behavioural insight to create real impact.

Why attend the MRS Behavioural Research Summit

  • Discover how to accelerate and deepen behavioural insights by integrating AI and behavioural science with qualitative and quantitative research approaches
  • Learn to design and execute large-scale behavioural experiments that reveal and shape the key drivers behind decision-making
  • Explore how to embed behavioural principles, frameworks, and evidence-based metrics across your organisation
  • Leverage advanced techniques like psychological segmentation and implicit response testing to craft precise behavioural interventions
  • Understand how to use serious games to grab attention, boost long-term awareness, and drive behaviour change
  • See how augmented reality can amplify digital word-of-mouth and enhance communication impact

We’re proud to share that Vision One will be attending and sponsoring this year’s event—supporting the advancement of behavioural science and sharing our own expertise in understanding and influencing decision-making.

Secure your place to deepen your knowledge, build confidence in designing behavioural experiments, and explore innovative research methods, frameworks, and tools for shifting and evidencing behaviour change.

Book Here
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Behavioural Research Summit Sponsored by Vision One

It promises to be a great day, and here’s the agenda for anyone interested in behavioural research:

08.45 Registration & coffee
09.25 Welcome – Dr. Nicki Morley, Kantar

09.35 AR: The Modern Word of Mouth

Global research reveals how AR enhances joy, self-expression, and social sharing, reshaping digital influence.
– Devora Rogers, Alter Agents
– Kate Freed, Snapchat

10.05 Driving Commercial Effectiveness with BeSci in Data & AI

Haleon shares how behavioural science improves the adoption of AI tools and investment decisions.
– Anita Bhogaita & Benjamin Buckby, Haleon

10.35 Unlocking BeSci in Innovation

Panel: How behavioural science fuels early-stage innovation and brand growth.
– Max Wiggins (Chair), John Portsmouth, Catriona Ferris, Clare Parsons

11.05 Morning refreshments

11.30 Train Cleanliness & Perception

How Northern Trains used behavioural insights to improve cleanliness satisfaction.
– Cowry Consulting & Northern Rail team

12.00 Serious Games vs Romance Scams

A behavioural game significantly reduces scam susceptibility in large-scale trials.
– Thinks Insight & Ofcom

12.30 Shaping Campus Strategy with Behavioural Science

OU and Dectech show how behavioural experiments shaped future campus design and boosted enrolment.
– Dectech & The Open University

13.00 Lunch

14.00 Visual Design in Public Health

NHS and partners test how letter format affects clinical trial sign-ups using IAT.
– The Social Agency & NHS England

14.30 Improving Pain Consultations with BeSci

Haleon and The Behavioural Architects redesign pharmacist interactions using COM-B and ethnographic insights.
– Haleon & The Behavioural Architects

15.00 Afternoon refreshments

15.25 Better Outcomes Through BeSci at Nationwide

How EAST framework and evidence-based communication improved customer decision-making.
– Nationwide & Signal

15.55 ‘The Cost of Dull’: Creative that Resonates

Large-scale analysis reveals what makes digital ads stand out using BeSci and AI.
– Sine Digital

16.25 London Essence: Designing for Emotional Impact
Measuring system 1 emotional connections to create standout packaging.
– The Big Picture & London Essence Co.

16.55 Chair’s closing comments
17.00 Sponsored drinks reception

Book Here

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