MRS Behavioural Research Summit Agenda:
It promises to be a great day, and here’s the agenda for anyone interested:
08.45 Registration & coffee
09.25 Welcome – Dr. Nicki Morley, Kantar
09.35 AR: The Modern Word of Mouth
Global research reveals how AR enhances joy, self-expression, and social sharing, reshaping digital influence.
– Devora Rogers, Alter Agents
– Kate Freed, Snapchat
10.05 Driving Commercial Effectiveness with BeSci in Data & AI
Haleon shares how behavioural science improves the adoption of AI tools and investment decisions.
– Anita Bhogaita & Benjamin Buckby, Haleon
10.35 Unlocking BeSci in Innovation
Panel: How behavioural science fuels early-stage innovation and brand growth.
– Max Wiggins (Chair), John Portsmouth, Catriona Ferris, Clare Parsons
11.05 Morning refreshments
11.30 Train Cleanliness & Perception
How Northern Trains used behavioural insights to improve cleanliness satisfaction.
– Cowry Consulting & Northern Rail team
12.00 Serious Games vs Romance Scams
A behavioural game significantly reduces scam susceptibility in large-scale trials.
– Thinks Insight & Ofcom
12.30 Shaping Campus Strategy with Behavioural Science
OU and Dectech show how behavioural experiments shaped future campus design and boosted enrolment.
– Dectech & The Open University
13.00 Lunch
14.00 Visual Design in Public Health
NHS and partners test how letter format affects clinical trial sign-ups using IAT.
– The Social Agency & NHS England
14.30 Improving Pain Consultations with BeSci
Haleon and The Behavioural Architects redesign pharmacist interactions using COM-B and ethnographic insights.
– Haleon & The Behavioural Architects
15.00 Afternoon refreshments
15.25 Better Outcomes Through BeSci at Nationwide
How EAST framework and evidence-based communication improved customer decision-making.
– Nationwide & Signal
15.55 ‘The Cost of Dull’: Creative that Resonates
Large-scale analysis reveals what makes digital ads stand out using BeSci and AI.
– Sine Digital
16.25 London Essence: Designing for Emotional Impact
Measuring system 1 emotional connections to create standout packaging.
– The Big Picture & London Essence Co.
16.55 Chair’s closing comments
17.00 Sponsored drinks reception