Face to Face Fieldwork
Hall tests (CLTs), In-home interviewing, Exit Surveys and Intercept research
Experts in Face to Face Interviewing
We offer UK and International face-to-face research. Both in-house and through our international partners, we provide the highest-quality face-to-face research surveys anywhere. Ideal for in-home and on-street interviewing.
Face to Face Survey research and fieldwork services
In the UK, our face-to-face research is led by experienced supervisors alongside specially selected interviewers, all of whom are trained to meet the exacting international standards of ISO 20252:2012. The same standards that we set across our entire business.
We have completed many large-scale projects and understand how important it is to accurately capture respondents’ feedback, delve deeper for richness and prompt when required.
Our face-to-face interviewing includes in-store and exit interviews, on-street, in-home, in-pub/bar, and event interviews. We use flexible interviewing teams across the country. Enabling us to conduct face-to-face interviews from 7 am to midnight – 7 days a week. To us, it’s about having the right toolbox so we can tailor our research approach to your needs, timeline, and brief.
Our face-to-face and in-person fieldwork services
Hall Tests
These capture quantitative insights and are ideal for testing reactions to products and concepts in a controlled environment. Many locations have cooking facilities, which make them ideal for testing food, drink & other household goods.
Exit Interviews
Widely used across retail, leisure and public services, exit interviews are the perfect way to capture data on usage/behaviour, perceptions and satisfaction – whilst they are still fresh in your consumer’s mind. They are well-suited for live events and experiences.
In-home Research
Although relatively more expensive and time-consuming, in-home interviews allow us to engage with and capture people’s views in their own homes. This can be important where sampling needs to be highly targeted.
Advances in market research fieldwork
Technology has truly allowed face-to-face interviewing to evolve. Using mobile devices such as laptops, iPads, and XDAs, we continuously upload and quality-check the data from face-to-face surveys. Saving time and cost on printing, postage and data entry.
We recommend using face-to-face interviewing when you want to target specific locations. But it is also a brilliant way for our specialist interviewers to pick up on non-verbal cues and to encourage more detailed responses.
But there’s another area where face-to-face market research really comes into its own – exploring emotions. With more sensitive subjects, our researchers can pick up on each respondent’s body language and facial expressions. Adding richness and further depth of insight.
The flexibility of face-to-face interviewing also allows our interviewers to respond as things develop during the interview. Delving deeper to explore reactions, answers and emotions with each respondent as they happen. For our clients, this level of insight often serves as a catalyst for new product ideas or areas for improvement.
Latest client testimonials
Allianz (Insurance and Asset Management)
Vision One were a pleasure to work with. I enjoyed the whole process start to finish, they managed my expectation perfectly and their level of service was outstanding and their insights were effective. I would recommend them to anyone.
Salcombe Gin (Alcoholic Drinks)
Vision One were excellent to work with throughout the process. They understood our brand and its needs and took on feedback to make changes where necessary. We’re very happy with the level of insight gained.
Silentnight (Beds, Mattresses and Sleep)
Vision One’s BrandVision has given us new and powerful insights – helping us understand our brand health and shape our strategic decisions going forward.
I just want to say thank you so much for the brilliant presentation yesterday. The work you’ve done has really hit home, which will make a massive difference to our work. We’re really grateful!
Vision One delivered exactly what we wanted with no fuss or issues. Every step of the process was easy, hassle-free and the relationship always felt warm. I would recommend them to any charity or organisation wanting to conduct research.
Fantastic service. Will go the extra mile to accommodate your needs and fit within changing timelines and requirements.
Research case studies
A range of our market research case studies
Recent Case Studies
Vision One’s F2F Survey Research Expertise
Our fieldwork team can cover the whole of the UK and engage your target audience through visual prompts, product samples, or evaluations of packaging or advertisements.
To us, it’s about using our expertise to maximise insight so that you can innovate, evolve and grow.
We embrace the benefits of technology: Blending our communication and interviewing skills with technology gives you the best of both – meaningful interview results, added directly onto the iPad or appliance of your choice, ready for same-day data analysis.
Why choose Vision One’s fieldwork and data collection methods?
Tab Contents
Highest quality standards
With 20 years of experience with some of the world’s biggest brands, and winners of Best Market Research Agency 2021 (The Drum Awards), you’re in safe hands. We take quality seriously and are proud to hold the prestigious, internationally recognised ISO 20252:2012 quality accreditation, alongside our MRS IQCS-standard interviewers, who operate in accordance with the MRS Guidelines and the Code of Conduct.
Adaptable & flexible
We adapt our approach to suit your timings, budgets and needs. From the locations we choose and the project’s timeline to our choice of street interviews, hall test or on-site interviews.
Sampling accuracy
Sampling is everything. We ensure the correct demographics and sample are targeted to give you broad coverage of information from the people whose opinions matter most. Our approach is careful, thorough and considered. We evaluate and observe shoppers and passers-by to determine whether they are suitable for the interview, rather than asking everyone only to find out halfway through that they don’t meet the criteria.
Advanced technologies
Blending our communication and interviewing skills with technology gives you the best of both – meaningful interview results, added directly onto the iPad or appliance of your choice, ready for same-day data analysis.
Your questions answered (FAQs)
- Accompanied Shopping Trips (ASTs) – Researchers interview and observe shoppers while shopping.
- Central Location Tests (CLTs) – Research conducted at dedicated testing venues.
- Doorstep Interviews – Interviewers visit respondents’ homes to conduct surveys.
- Event Intercepts – Interviews with attendees at exhibitions or events.
- Exit Interviews – Surveys after leaving a store, venue, or experience.
- In-Home Interviews – Research conducted in participants’ homes.
- In-Store Interviews or Intercepts – Interviews conducted inside retail environments.
- Mall Intercepts – Interviews with shoppers in shopping centres.
- On-Site Interviews – Surveys at workplaces, venues, or events.
- Product Testing Interviews – Participants evaluate products in person.
- Street Interviews – Short surveys conducted in public locations.
- Transport Hub Interviews – Surveys at stations, airports, or terminal.s
Face-to-face surveys often achieve higher engagement and response quality. Interviewers can ensure questions are understood correctly, observe non-verbal cues, and reach audiences who may not respond to online or telephone surveys.
Participants are typically recruited on location by trained interviewers or through pre-arranged appointments. Screening questions are used to ensure respondents match the target audience for the research.
For in-home or central location tests then we often pre-recruit participants to ensure we can achieve the right sample size and profile for the research in question.
Face-to-face research is particularly effective when researchers need to reach specific audiences in real-world environments, observe behaviour, or gather feedback immediately after an experience, such as in-store, at events, or in public spaces.
Face-to-face interviews can vary in length depending on the study.
In-situ research, such as Street interviews are often short, lasting around 5–10 minutes and are highly focused and are typically undertaken standing up.
In-home interviews and Central location tests may last 30 minutes or longer and typically involve sitting down – often involve trying a product or conducting an exerciese.
The Market Research Society (MRS) Interviewer or Recruiter Accreditation Scheme sets the professional standard for people conducting market research interviews. It ensures interviewers are trained to ask questions clearly, remain unbiased, protect respondent confidentiality, and follow ethical research practices. Using accredited interviewers helps ensure survey data is collected professionally and results are reliable and trustworthy.
Vision One works with companies of all sizes, from small businesses (SMEs) to the world’s largest international brands, and market research is important to all of them.
Our clients include advertising, PR, and marketing agencies; B2B organisations; financial research; food and drink; FMCG; housing; luxury and fashion; travel and tourism; manufacturing and brands; service providers; and associations.
For any business, telephone surveys are an important way to gain a deep understanding of the research and achieve the desired results. It’s about understanding customer needs, market demand, pricing strategies and industry trends. It supports innovation, validates business ideas, and ensures that marketing messages are effectively targeted.
Businesses that invest in consistent telephone and other research methods are better positioned to respond to market changes, create and attract loyal customers and maximise ROI.
Vision One is committed to ethical practices in market research by adhering to industry standards and guidelines set by organisations such as the Market Research Society (MRS). ESOMAR and the AQR. This includes obtaining informed consent from participants, ensuring data confidentiality, and maintaining transparency throughout the research process.
Accredited by the Good Business Charter, we prioritise ethical considerations, building trust with clients and participants alike, ensuring that the research conducted is not only effective but also responsible and respectful of individual rights.
Contact Us
We are quick, responsive, and above all, our research is customised precisely to your needs, ensuring you get exactly what you need every time.
Email us at mail@visionone.co.uk
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