Tammy Barter (Cooksley)
Senior Relationship Manager
Tammy Barter – Senior Relationship Manager
Tammy brings more than 25 years of experience helping marketing, communications and insight businesses grow. Combining a deep understanding of businesses and brands, and with a genuine passion for research, she works closely with organisations to connect them with the insights they need to make smarter, more confident decisions.
Tammy has built her career at the intersection of business growth and strategic thinking. Having worked with some of the world’s largest agency networks as well as ambitious independent consultancies, she understands the challenges organisations face when navigating competitive markets and evolving customer expectations.
Her expertise lies in building meaningful relationships, identifying opportunities for growth and helping businesses unlock the value of market insight. Known for her approachable style and extensive industry network, Tammy is someone clients and colleagues enjoy working with and trust to deliver results.
Tammy is always interested in meeting new people and building valuable professional relationships. With a rare combination of commercial expertise, strategic thinking and genuine curiosity about people, Tammy brings energy, experience and insight to every conversation.
The Tammy Barter Story
“The best decisions start with understanding people. Research provides that understanding, and that’s what makes it so powerful.” – Tammy Barter-Cooksley
Passion for Research and Insight
While business development has been the focus of Tammy’s professional career, her enthusiasm for research and evidence-based decision-making runs much deeper.
Her academic background in Sociology and Public Health sparked an early fascination with understanding people, behaviours and the factors that influence decision-making. That interest has remained constant throughout her career.
Tammy believes that great research does more than provide answers—it gives organisations clarity, confidence and the ability to make bolder strategic decisions. She is passionate about helping businesses harness the power of insight to better understand customers, identify opportunities and create meaningful growth.
Qualifications
- Master’s Degree in Public Health – London Metropolitan University
- BSc (Hons) Sociology & Social Policy – University of Surrey
- CIM Advanced Certificate in Marketing
The Early Days
Tammy began her career in the new business team of a leading management consultancy before moving into the marketing communications sector, where she has spent more than two decades helping agencies and consultancies achieve sustainable growth.
Throughout her career, she has held a range of senior leadership positions, including Operations Director at a respected new-business consultancy and a senior role at a leading PR agency. These experiences have given her a unique perspective on what drives successful business development programmes and how strong client relationships are built and maintained.
Experience and Expertise
Tammy is an experienced marketer and business development manager.
Her previous experience includes Brand to Life and Big Fish Training.
Brands to Life
Head of Marketing. This exciting role involved developing business and communications across a range of business sectors.
Big Fish Training
Head of Wellbeing and Business – handling business enquiries and a wellbeing trainer
Tammy is involved across many areas of Vision One, from initial client chemistry to marketing communications. She covers numerous industry sectors, including
Beyond the Office
“The best decisions start with understanding people. Research provides that understanding, and that’s what makes it so powerful.” – Tammy Barter-Cooksley
Outside of work, Tammy has a strong interest in health, wellbeing and personal development. She is a qualified Pilates instructor and enjoys helping others improve their physical wellbeing and quality of life.
Her interest in health and human behaviour complements her professional passion for understanding people, making her equally comfortable discussing customer insight, business strategy, wellness or the latest trends shaping society.
Recent Interview
Adam Lunt, our head of Client Development, recently sat down over coffee with Tammy over a coffee to learn more about her career, what motivates her, and why she’s so passionate about research and insight
“What first sparked your interest in understanding people and behaviour?”
I’ve always been fascinated by what makes people think, feel and act the way they do. That curiosity led me to study Sociology and later Public Health, where I learned just how much human behaviour influences outcomes. Throughout my career, whether in business development or market research, I’ve found that understanding people is at the heart of every successful decision, brand and organisation.
Although my career has been rooted in business development, I’ve always been drawn to research because of the clarity it provides. Too often, businesses make decisions based on assumptions rather than evidence. Great research cuts through the noise and gives organisations the confidence to move forward. I love being part of that process and helping clients uncover insights that genuinely make a difference.
Without question, it’s building relationships. I’ve spent over 25 years working with businesses of all shapes and sizes, and I’ve learned that the best results come from truly understanding a client’s challenges and ambitions. There’s something incredibly rewarding about connecting the right people, solving problems and helping organisations achieve their goals through better insight and understanding.
Health and well-being have always been important to me. I’m a qualified Pilates instructor and enjoy helping people improve their physical wellbeing and confidence. Outside of that, I love spending time with family and friends, keeping active, and finding opportunities to learn something new. Curiosity doesn’t stop when the working day ends!
Get In Touch With Tammy
Whether you’re looking to explore a research project, discuss business growth opportunities or simply exchange ideas about customer understanding and market trends, Tammy is always interested in meeting new people and building valuable professional relationships.
