Tony’s Story

Prior to setting up Vision One Research 25 years ago, Tony’s background was in the sciences – having studied Applied Physics with Electronics at Kingston University.

Tony started his career in marketing at Royal and Sun Alliance. After five years, this was followed by roles at Allied Lyons, First Choice Holidays and the fashion group Arcadia Group. Tony spent several years as a research consultant at Marks&Spencer, Debenhams and at the Arcadia Group.

Tony is a member of the MRS, AQR, ESOMAR and LARIA. He has talked at numerous conferences, and his real passion is developing new ideas, finding new and better ways to make a difference, and helping companies make better decisions. Tony is also a Fellow (FCIM) of the Chartered Institute of Marketing, the highest accolade the institute can award.

Here’s a few links where you can find out more in Tony’s Q&A, learn about Brand Momentum or visit his Linktree.

Brand Momentum – The Book

He is the author of the eagerly awaited marketing book Brand Momentum—The #1 Growth Metric for every Boardroom, which is set to change the way marketers think about brands and brand building.

The book is for disruptors, game-changers and visionaries. It’s essential reading for the C-suite, marketers, and anyone interested in brand building and growing a business. It will show you new ways to grow and improve business sales, built on experience, science and research.

Brand Momentum dispels a few myths along the way, too. It’s also for market researchers and anyone involved in evaluating brands and brand tracking. The book focuses on helping you create a roadmap for brand health, more effective marketing, and long-term success.