Tony Lewis: Vision One’s CEO
Tony Lewis – Market Research Leader & Brand Expert
At the heart of Vision One, Tony Lewis brings decades of expertise in market research, marketing, and brand strategy. Known for his positive and collaborative approach, he works closely with clients at every stage of their journey — uncovering insights that drive real momentum and lasting business growth.
Tony is also the author of the acclaimed book Brand Momentum, an award-winning exploration of the science behind building brands that thrive over the long term.
Tony’s Story
Prior to setting up Vision One Research 25 years ago, Tony’s background was in the sciences – having studied Applied Physics with Electronics at Kingston University.
Tony started his career in marketing at Royal and Sun Alliance. After five years, this was followed by roles at Allied Lyons, First Choice Holidays and the fashion group Arcadia Group. Tony spent several years as a research consultant at Marks&Spencer, Debenhams and at the Arcadia Group.
Tony is a member of the MRS, AQR, ESOMAR and LARIA. He has talked at numerous conferences, and his real passion is developing new ideas, finding new and better ways to make a difference, and helping companies make better decisions. Tony is also a Fellow (FCIM) of the Chartered Institute of Marketing, the highest accolade the institute can award.
Here’s a few links where you can find out more in Tony’s Q&A, learn about Brand Momentum or visit his Linktree.
Experience and Expertise
Here are just a few of the 500+ brands and organisations that Tony has helped at Vision One over his 25 years since setting up the company. Check out our many case studies for further information.
Machines Need Love!
Developing and refining a new and successful laundry care product for European Markets
Sleeping Tight
Helping Silentnight become one of the UK’s most trusted brands
The 501 Originals
Exploring behaviours and opinions amongst sustainability practices throughout UK & US
Tony's Areas of Expertise
Tony is involved across many areas of Vision One from initial client chemistry meetings to reporting research findings and consultancy.
Brand Momentum by Tony Lewis
He is the author of the eagerly awaited marketing book Brand Momentum—The #1 Growth Metric for every Boardroom, which is set to change the way marketers think about brands and brand building.
The book is for disruptors, game-changers and visionaries. It’s essential reading for the C-suite, marketers, and anyone interested in brand building and growing a business. It will show you new ways to grow and improve business sales, built on experience, science and research.
Brand Momentum dispels a few myths along the way, too. It’s also for market researchers and anyone involved in evaluating brands and brand tracking. The book focuses on helping you create a roadmap for brand health, more effective marketing, and long-term success.
LATEST NEWS: Brand Momentum wins Business Book Awards 2025 in the Sales and Marketing category
Get In Touch With Tony
Always keen to learn more about new approaches or to hear from new clients and their research challenges, please feel free to get in touch. You can also book a 15-minute meeting if you have any research you wish to discuss.
