What are Focus Group Viewing Facilities?

A viewing facility is a location that has been designed for hosting focus groups, workshops and market research interviews. This facility, otherwise known as a ‘viewing studio’, is typically designed for all parties, including; the research moderator, the respondents (members of the public) and also the end client who commissions the work.

These facilities tend to be very well equipped to handle a diverse range of projects and often have cooking and food preparation facilities and always ensure that the respondent is also catered for in every way. (Click here for a list of our preferred and some of the best UK Focus Group Viewing Facilities).

Viewing facilities are typically equipped with one-way mirrors (or video links in a few instances), along with the latest audio and video recording facilities. The mirror enables several clients to observe a live focus group discussion which is helpful as it allows them to hear directly from the consumer’s mouth but also prepare/ask questions. Video recording facilities also allow the video to be streamed over the internet which is useful for international clients around the world who can’t attend the groups.

Note. In the UK, the Market Research Society’s Code of Conduct Guidelines requires respondents be informed at the time of recruitment that they might be observed or recorded. Participants must also be told the purposes of the video and audio recordings and how they may be used.

In the UK, many groups are conducted in-home, in hotels, in offices or in other central locations depending on the purpose and nature of the research and the preferences of the focus group companies. However,  in continental Europe, most qualitative market research is carried out in viewing facilities. Vision One are members of the AQR (Association of Qualitative Research) – more details can be found here.


If you are curious to know more about how we could work together, or how our insights can grow your business, then please give call us on 0203 693 3150 or use the contact button below.


Latest News

Keep up to date with the latest news from Vision One.

Shopping Journey

A measurement of a consumer’s movement through a particular space using GPS technology. 

System 1 Thinking

System 1, developed by Kahneman (2011), refers to the brain’s processing of information quickly, instinctually and emotionally, and this is usually done unconsciously. The opposite to System 1 is System 2 which is responsible for slow, conscious, logical and deliberative thinking. ​​​​