Neuromarketing
Neuroscience-Based Research – Inside the Mind of Your Customers
Why Vision One
Join the leading brands that have achieved success through our System1 and Neuromarketing insights.
Explore what makes your consumers tick?
Understand behavioural biases and unlock the secrets to success through neuromarketing.
Human behaviour is complex. The gap between what consumers say they will do and how they actually behave can feel like the critical, mysterious unknown. In most cases, asking people questions is only insightful if they know the answer. But what about all the situations where consumers don’t know why they behave in a certain way? How can we reveal what drives their subconscious behaviour?
This is where neuromarketing research comes in. Take household grocery shopping, for example. Much of our shopping behaviour is intuitive and instinctive. So, we wander around the store on autopilot. Indeed, recent research suggests that 95% of buying decisions are subconscious and emotional.
As specialists in neuromarketing and neuro-insight techniques, we can explore your consumers’ subconscious – revealing a whole new level of insight that adds colour, richness and understanding. Using neuromarketing research techniques, we focus on System 1 and 2 thinking, Attention, Engagement, Emotional Intensity and Long-term memory – it’s innovative, highly revealing and exciting stuff.
How we help…
We are experts in all things Neuro. Don’t just take our word for it; our fantastic feedback is backed by the long list of awards and accreditations received by Vision One.
From our latest win of Best Market Research Company 2021 by The Drum to the only globally accepted research accreditation ISO 20252:2012, we believe in ensuring brands are in safe hands when starting their research journey with us and guiding them the whole way towards success.
Neuromarketing is about using a multitude of sophisticated scientific tools to analyse neural and psychological signals—the deep, subconscious stuff. It helps us truly understand human behaviour in all its complexities.
It reveals game-changing insight for marketers and brands, helping to demystify the emotional drivers behind preferences, motivations and consumers’ decision-making processes. And the impact can be huge. It can inform your entire business strategy and direction, reveal how your business should move forward with its creative design concepts, the products you’ll develop, your pricing and your whole approach to growth.
As technology evolves, the applications of neuromarketing research continue to widen, delivering deeper layers of insight for brands worldwide. Neuro techniques are becoming a frequent part of brands’ repertoire of research methods.
Insights into neuromarketing
As marketers, your dream is always to both understand and bridge the gap between your products and your customers’ subconscious minds. What are they actually thinking? What’s truly driving their behaviour? What are their deep-seated, emotional thought processes, and what do they mean for your brand?
Areas that were previously shrouded in mystery can now be brought to light – fascinating, impactful insights that remove the mystery and create those all-important eureka moments. It’s a whole new level of scientific understanding.
At Vision One, we’ve designed tools that combine specialist and primary neuromarketing methods. This is possibly one of the most thorough, interesting, and insightful ways to test and optimise the effectiveness of your advertising, designs, websites, packaging, and more.
How we tackle the complex world of neuromarketing research
We blend psychology, behavioural economics and neuromarketing with years of experience to predict, measure and influence non-conscious and emotional reactions.
In particular, we specialise in uncovering the hidden triggers of consumer purchasing behaviour and decision-making. Our neuromarketing research methods began over 10 years ago with eye-tracking and are grounded in reliable, scientifically tested techniques published in research, psychology, and marketing journals.
It gives you more reliable insight into how your consumers feel about your brand, product, service or piece of communication. Our arsenal allows you to test everything from branding, advertising and packaging to shopper behaviour, decision-making and behaviour change.
Tab Contents
Eye-Tracking
iVision – This innovative and highly effective tool accurately records how your consumer ‘sees’ your product or marketing. Which areas attract interest first? Which are engaging enough to encourage them to linger? Are there areas which are glossed over entirely?
Facial Emotion Analysis
FACE – A fantastic tool that analyses and captures facial expressions and emotions, adding a deeper level of insight into your consumer’s true feelings. It’s the perfect way to explore whether or not your product is generating the desired emotional response.
Visual Attention Analysis
VAA – An AI-based predictive eye-tracking analysis system, created with marketers in mind. It measures the visual performance of the execution before its release.
EEG Brain Activity
FOCUS – This allows us to monitor brain activity by interpreting key signals. It’s a brilliant tool for mapping and analysing how the brain responds to different stimuli.
Implicit Reaction Time Testing
IRT – Our System1 neuro insight tool helps to reveal the strength of association towards a test subject. Clever in its approach, it measures the differences in reaction time, providing deeper insight into the unconscious mind.
Latest client testimonials
Vision One were a pleasure to work with. I enjoyed the whole process start to finish, they managed my expectation perfectly and their level of service was outstanding and their insights were effective. I would recommend them to anyone.
Vision One were excellent to work with throughout the process. They understood our brand and its needs and took on feedback to make changes where necessary. We’re very happy with the level of insight gained.
Vision One’s BrandVision has given us new and powerful insights – helping us understand our brand health and shape our strategic decisions going forward.
I just want to say thank you so much for the brilliant presentation yesterday. The work you’ve done has really hit home, which will make a massive difference to our work. We’re really grateful!
Vision One delivered exactly what we wanted with no fuss or issues. Every step of the process was easy, hassle-free and the relationship always felt warm. I would recommend them to any charity or organisation wanting to conduct research.
Fantastic service. Will go the extra mile to accommodate your needs and fit within changing timelines and requirements.
Your neuromarketing research questions answered (FAQ)
Find frequently asked questions about Vision One.
Neuromarketing research studies how the brain responds to marketing stimuli such as advertisements, branding, packaging, and product experiences.
Instead of relying only on what consumers say, neuromarketing measures subconscious reactions using tools like EEG, eye tracking, facial coding, and biometric sensors.
This helps brands understand:
- What truly captures attention
- What triggers emotional engagement
- What drives memory and purchase decisions
In short, it reveals the hidden drivers behind consumer behaviour.
Most purchase decisions happen subconsciously. Traditional surveys capture rational explanations, but they often miss emotional and instinctive reactions.
Neuromarketing helps brands:
- Identify what actually captures attention
- Understand emotional responses to advertising
- Improve brand recall and memory
- Optimise packaging, messaging, and creative assets
This allows businesses to design marketing that works with the brain, not against it.
Neuromarketing uses several scientific tools to measure subconscious reactions. Common techniques include:
- Eye Tracking – Measures where consumers look, how long they focus, and what attracts visual attention.
- EEG (Electroencephalography) – Measures brain activity linked to engagement, attention, and memory encoding.
- Facial Coding – Detects emotional responses through micro-expressions.
- Biometric Sensors – Track physiological responses such as heart rate and skin conductance to measure emotional arousal.
- Implicit Associations Tests (IAT) – measures automatic associations between concepts in the consumer’s mind.
Together, these tools provide a multi-layered understanding of consumer reactions.
Together, these tools allow researchers to understand:
- What consumers notice
- What they feel
- What they remember
- What they associate with a brand
This combination provides a much deeper understanding of consumer decision-making and marketing effectiveness.
The Implicit Association Test (IAT) measures automatic associations between concepts in the consumer’s mind.
Participants quickly categorise words or images, and the speed of their responses reveals subconscious biases and brand perceptions.
IAT research is commonly used to assess:
- Brand associations (e.g., premium vs budget, trustworthy vs risky)
- Emotional positioning of brands
- Implicit attitudes toward products or advertising
Because responses are based on reaction time rather than self-reporting, IAT uncovers insights that traditional surveys often miss.
Facial coding analyses micro-expressions in facial muscles to detect emotional reactions such as:
- Happiness
- Surprise
- Disgust
- Confusion
This allows researchers to evaluate authentic emotional responses to marketing stimuli.
Organisations partner with Vision One and our advanced research unit because we provide:
- Independent, unbiased research
- Focused on innovation within research and marketing
- Senior-level involvement on every project
- Transparency and close partnering
- Clear commercial interpretation
- Actionable, board-ready outputs
- Long-term brand tracking expertise
- Delivering research excellence for over 25 years
We focus on delivering clarity, not just data.
We work with companies of all sizes, from small businesses (SMEs) to the world’s largest international brands, and market research is important to them all.
For any business, market research agencies possess a deep understanding of research and how to achieve the desired results. It’s about understanding customer needs, market demand, pricing strategies and industry trends.
UK market research companies support innovation, validates business ideas, and ensures that marketing messages are effectively targeted. Businesses that invest in consistent market research are better positioned to respond to market changes, create and attract loyal customers and maximise ROI.
Here are the addresses for some of the UK’s top market research companies in London, specialising in full-service research
- Vision One Research – 85-87 Bayham Street, Camden, London, NE1 0AG
- Brandspeak – 1st Floor, London, W8 6SN
- Ipsos – 3 Thomas More St, London, E1W 1YW
- Savanta – 60 Great Portland St, London, W1W 7RT
- System1 – 52 Bedford Row Holborn, London, WC1R 4LR
- Kantar – 30 Stamford St, London, SE1 9LQ
- B2B International – 10 Triton St, London, NW1 3BF
Vision One is committed to ethical practices in market research by adhering to industry standards and guidelines set by organisations such as the Market Research Society (MRS) and ESOMAR. This includes obtaining informed consent from participants, ensuring data confidentiality, and maintaining transparency throughout the research process.
Checkout the MRS food testing guidelines
By prioritising ethical considerations, Vision One builds trust with clients and participants alike, ensuring that the research conducted is not only effective but also responsible and respectful of individual rights.
Book a Meeting
If you are curious to learn more about how we could work together or about our IAT and neuromarketing research, feel free to book a meeting.
If urgent, please call us on 0203 693 3150 or use the contact button below.
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