Market Research Costs & Pricing Calculator
How much does market research cost?
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How much do market research surveys and focus groups cost?
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Every project is unique, but value should never be vague. Once we understand your needs, you’ll receive a clear, itemised quote with no hidden fees.
Use our FREE price calculator. Estimate prices to help refine your requirements for Focus Groups, Online Surveys and more…
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As a guide, good-quality research costs between £5,000 and 30,000 or more. International multi-country research could raise prices. Whether B2B or consumer, our research team will help you find the best solution and ensure it’s always value for money. Prices vary so much – here’s a very quick guide to how much different types of research cost. For more accuracy, use our Research Price Calculator to estimate the cost of your research. Once you have fine-tuned your budget or are ready to talk, please get in touch with the team.
Focus Group Prices
Consumer Focus Group prices typically start at around £4,000 per group, depending on duration, location, and participant numbers. B2B groups tend to be more expensive due to harder recruitment and higher incentives.
Online groups are the cheapest option, while in-person groups usually cost about £1,000 extra to cover travel and venue hire. Each group generally includes around seven people. International groups also incur higher translation and travel costs, if needed.
Brand Tracking Prices
Consumer brand tracking typically starts at around £5k per wave each year. B2B brand tracking is significantly more expensive, starting at around £15k per annum. (Note. If you operate internationally, then the prices will increase proportionately.
Most brands track at least once a year. Our ‘always on’ tracking starts at only £15,000 per annum and is designed for brands in growing or dynamic markets or investing heavily in marketing activity.
Eye Tracking Prices
Eye-tracking typically requires smaller sample sizes of 10 to 25 people. Mobile eye-tracking is most expensive, typically costing up to £1,200 per respondent, with 5-10 completed sessions per day. These sessions are conducted virtually anywhere – whilst shopping, at an event, etc.
Online eye tracking is much cheaper (but slightly less accurate), with an online survey of 100 eye-tracking sessions likely to cost £7-£20k.
Focus Group Price Calculator (FREE)
Our focus groups can be conducted online or in person. Face-to-face groups can be conducted anywhere (e.g., hot, el, pub, shop, business premises) and are ideal when the project involves a physical product that participants can see and touch, or when there is sufficient stimulus to be shared and presented, or when products need to be tried/examined.
There is a lot to consider when calculating the cost of a focus group. Each person is recruited to precise criteria, and incentivised to the activities and length of time involved. The number of respondents in each group will directly impact costs; however, we typically recommend 6-8 respondents for both online and face-to-face groups. The length of the groups also has an impact. Typically, these are 90 minutes, but can be extended to 2 or even 3 hours if required.
Calculate the cost of UK B2B and Consumer Focus Groups Please Note: For other countries or multicountry studies that are not conducted in English will be extra for translations etc Please enquire for more details.
Online Survey Price Calculator (FREE)
Online surveys are one of the most popular research methods because they are quick and often cheaper than other methods, such as telephone or face-to-face interviews.
We offer a wide range of surveys to explore business-to-business (B2B) and consumer-to-consumer (B2C) solutions. Our award-winning services include customer satisfaction, brand image, proposition and positioning, NPD and product and pricing.
Calculate the cost of various types of surveys and Testing. Please note: These prices are indicative and for guidance only.
Calculate the cost of various types of Survey and Testing. Please Note: These prices are based on a single country (e.g. UK) and prices do vary by country – so actual prices may be higher or low. Prices will also vary depending on who your target market.
Frequently asked questions – How much does market research cost?
Factors affecting the cost of market research, includes:
- Sample size and audience difficulty
- Geographic scope (local vs. global)
- Data collection method (online vs. in-person)
- Respondent incentives
- Reporting detail (basic vs. strategic recommendations)
- Timeline (rush projects can cost more)
Qualitative Projects (e.g. focus groups, in-depth interviews)
A small qualitative research study usually costs around £10,000 – £30,000+ for 2–4 focus groups, qualitative interviews, basic segmentation, and detailed reports.
Focus groups involving niche audiences and business leaders increase significantly (e.g. can double) as their income rises due to the higher cash incentives on offer.
How can we help?
Please message us using the button below or book a meeting with Adam to to discuss your queries.
If urgent, please call us on 0203 693 3150.