Market Research Costs & Pricing Calculator
How much does Market Research cost?
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Insights You Can Trust — from as little as £5,000
We help ambitious brands and businesses make smarter decisions that drive growth, sales and profitability. Our expert-led research starts from just £5,000 for consumer surveys with up to 1,000 adults, ensuring that you get high-impact insights without a high-end price tag.
How much do market research surveys and focus groups cost?
Whether you’re new to research or a seasoned pro, our research experts will ensure you get precisely what you are after. Choose from full-service support or a more hands-on, collaborative approach. You’re in control.
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Every project is unique, but value should never be vague. Once we understand your needs, you’ll receive a clear, itemised quote with no hidden fees.
Use our FREE price calculator. Estimate prices to help refine your requirements for Focus Groups, Online Surveys and more…
* Our Price Promise means we’ll always give you the best value – and if you’ve received a better quote elsewhere, let us know. We’ll do our best to match or beat it.
* 5% Discount for Charities and Climate-Conscious Companies. We believe in business as a force for good. That’s why we offer a 5% discount to registered charities and organisations working toward Net Zero or sustainability goals.
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Estimate the Cost of Research Today
As a guide, good quality research costs in the region of £5,000 up to £50,000. International multi-country research could make the prices higher. Whether B2B or consumer, our research team will help you find the best solution and ensure it's always value for money. Prices vary so much - here's a very quick guide to how much different types of research cost. For more accuracy use our Research Price Calculator to estimate the cost of your research. Once you have fine-tuned your budget or are ready to talk, then please get in touch with the team.
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Focus Group Prices
Consumer Focus Group prices typically start around £4,000 upwards per group, depending on duration, location, and participants. B2B groups tend to be more expensive due to harder recruitment and higher incentives.
Online groups are the cheapest option, while in-person groups usually cost about £1,000 extra to cover travel and venue hire. Each group generally includes around seven people. International groups also cost more to cover translation and travel expenses if needed.
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Brand Tracking Prices
Consumer brand tracking typically starts from around £5k for a single wave each year. While, B2B brand tracking is significantly more and starts from around £15k per anuum. (Note. If you operate internationally, then the prices will increase proportionately).
Most brands track at least once a year. Our ‘always on’ tracking starts at only £15,000 for monthly tracking and designed for brands in growing or dynamic markets or investing high in marketing activitiy.
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Eye Tracking Prices
Eye-tracking tends to require smaller samples of 10 to 25 people. Mobile eye-tracking is most expensive, typically costing up to £1,200 per respondent, with 5-10 completed sessions per day. These sessions can be conducted anywhere – whilst shopping, at an event etc.
Online eye tracking is much cheaper (but loses a little in accuracy), where an online survey with 100 eye-tacking sessions could be in the region of £7-£20k.
Focus Group Price Calculator (FREE)
Our focus groups can be conducted online or in person. Face-to-face groups can be conducted anywhere (e.g. hotel, pub, shop, business premises) and are ideal for when the project involves a physical product which participants can see and touch, or when there is sufficient stimulus to be shared and presented, or when products need to be tried/examined.
There is a lot to consider when calculating the cost of a focus group. Each person needs to be recruited to precise criteria, and they need to be incentivised most of the time. The number of respondents in each group will have a direct impact on the costs – however, we typically recommend 6-8 respondents for online and face-to-face groups. The length of the groups also has an impact. Typically, these are 90 minutes but can be extended to 2 or even 3-hour workshops if required.
Online Survey Price Calculator (FREE)
Online surveys are one of the most popular research methods due to the fact that they are quick and often cheaper than other methods such as telephone or face-to-face interviews.
We offer a wide range of surveys to explore a wide range of business (B2B) and consumer (B2C) solutions. Our award-winning services, include; customer satisfaction, brand image, proposition and positioning, NPD and product and pricing.
Frequently asked questions – How much does market research cost?
Factors affecting the cost of market research, includes:
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Sample size and audience difficulty
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Geographic scope (local vs. global)
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Data collection method (online vs. in-person)
- Respondent incentives
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Reporting detail (basic vs. strategic recommendations)
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Timeline (rush projects can cost more)
Qualitative Projects (e.g. focus groups, in-depth interviews)
A small qualitative research study usually costs around £10,000 – £30,000+ for 2–4 focus groups, qualitative interviews, basic segmentation, and detailed reports.
Focus groups involving niche audiences and business leaders increase significantly (e.g. can double) as their income rises due to the higher cash incentives on offer.
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Please message us using the button below or book a meeting with Adam to to discuss your queries.
If urgent, please call us on 0203 693 3150.