Consumer Research

Consumer Research Vision One

Consumer Research

Winning Hearts and Minds

Today the most successful organisations put the customer at the heart of their strategy and decision making.

Consumer market research and insight is the foundation to developing a deep understanding of how customers think and feel. Ultimately, we increase the success rates of marketing, brands and product launches, using our understanding of consumer decision making to turn brands into category winners.

The best consumer research is born from expertise – not just understanding consumers and the society we live in, but also expertise in the subject area and your specific sector.

Working with a consumer insight research agency who understands your industry sector has numerous benefits. We design smart research, we know how to engage your target market customers and you benefit from our wealth of previous learnings with similar clients.


Our Consumer Clients

Having worked with hundreds of brands across a range of markets, some of our consumer research projects include;

Above and Beyond

Helping Land Rover develop and optimise their advertising and communications

Simply Hairilicious

Exploring Hairdressers knowledge and opinions of L’Oreal Professional

The Good Whey Vision One

Journey To Better Health

How Concept Testing Shapes Branding Opportunities

ge capital Vision One

It’s A Banker


High Value B2B Vendor Financing Customer Satisfaction Research Across Europe

Camden Market Vision One

Creating A Buzz

Investigating The Customer Journey And Visitor Profiling Research

Brioche Pasquier Vision One

Baking For Success

Optimising Packaging Design And Messaging For Success

Over the last twenty years, Vision One has worked across pretty much most FMCG and consumer sectors, our sector experience includes:

  • Food, Drink and Groceries
  • White and Brown Goods
  • Digital Services and IT
  • Financial Services
  • Health & Leisure
  • Manufacturing
  • Travel and Transportation
  • Construction & Housing
  • Retail & Online Shopping

Our consumer market research company toolkit includes the full range of both qualitative and survey research methodologies. From product development and brand development to ongoing brand tracking and customer experience and satisfaction research. We also offer a range of specialist techniques, such as; AdProbe and PackProbe that deliver unparalleled insights to help optimise your marketing activity.


If you have a consumer research enquiry or would like to speak to one of our Consumer Research specialists, please call us on 0203 693 3150 or send us a message. We look forward to hearing from you.