Onward Living Vision One Case Study

Help To Buy Research

Onward Living were looking to understand homebuyers’ attitudes and perceptions of affordable housing and in particular Shared Ownership and Rent to buy markets.

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Onward Living

5-Star Client Review

“Vision One provided a very clear strategy  following the brief we provided and delivered brilliantly on it within cost and time limits. They very quickly felt like part of our team”

Fair For You

“Vision One delivered exactly what we wanted with no fuss or issues. Every step of the process was easy, hassle-free and the relationship always felt warm. I would recommend them to any charity or organisation wanting to conduct research.”

Fashion and Textile Children's Trust

“Easy to work with and took the time to understand our business and what we needed. Delivered the brief on time with a detailed piece of work and were responsive to changes along the way. I would happily recommend them!”

“They are methodical in their approach, always looking for the best way to approach a particular area, and genuinely go the extra mile for their clients. I have recommended them to other businesses seeking their expertise”

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The Challenge

Onward Living is a North West-based housing association specialising in the sale of new build homes, mainly to first-time buyers through shared ownership. The research was required to help our client understand the impact the coronavirus outbreak was having on the short and long-term plans of people looking to buy their new homes.

Research Approach

A quantitative survey was conducted online to understand people’s new intentions when planning to buy a new build house, in comparison to before the coronavirus outbreak. In particular, it was important to establish the impact of the virus on the company within the housing market and how homebuilders could help during the pandemic.

Research Findings
It was clear that COVID-19 had significantly impacted the decisions of those planning to buy a new home in the next 12 months, mainly due to expectations that household income would change.  Shared ownership was likely to become more appealing as there were specific concerns about the stability of the economy, income and house prices.  Some level of reassurance on stability would help to reassure potential buyers.

Actions

The brand continues to grow and already has a pipeline of over 1,000 new properties, providing the kind of homes that people want in the areas they are needed most.