Fashion, Beauty & Luxury
In a market that changes drastically, you need experienced hands to guide you to understand how consumers’ needs have changed and how best to adapt and thrive
Unlock Your Consumer Insights Today
Arguably, Fashion, Beauty and Luxury goods are one of the most dynamic, fast-moving sectors, with the development of trends, technology, new entrants and the ever-changing thoughts of the consumer’s expectations and needs.
In turn, it sparks new creative freedom and innovation from brands to adapt and overcome these obstacles, from new packaging that is more environmentally friendly to products that break the mould. The best thing for a company is to catch the new trends and needs before others implement them, and the easiest way of this is through research.
Using insight to hear directly from the people who matter allows you to target your products at, unlock their perceptions on how they live, what they believe in, what emotions they have towards your brand and why that would dictate their decisions.
Improve Your Brand Today
The goals of fashion vary between each team. Brands preparing for a collection drop want to look at the future market they could be getting into and what to expect, or they could be trying to change their positioning from a creative brand to a more professional atmosphere and image.
Regardless of the Fashion, Beauty or Luxury brand, you work for; the ability to research and provide data and decisions tailored to your business adds value to all.
Our Incredible Feedback
“All those involved in our project have been FANTASTIC from start to finish. From initial conversations and throughout our experience their expertise and professionalism were top-notch!”
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“We have appreciated the professional and efficient work of Vision One and the extremely informative outcomes”
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“It’s always a pleasure working with Tony Lewis and Vision One. They always provide excellent work, fast project turnaround times, outstanding client service and all of that for fair and highly competitive price!”
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“Vision One were a pleasure to work with. I enjoyed the whole process start to finish, they managed my expectation perfectly and their level of service was outstanding and their insights were effective. I would recommend them to anyone.”
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“Vision One were excellent to work with throughout the process. They understood our brand and its needs and took on feedback to make changes where necessary. We’re very happy with the level of insight gained.”
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“Vision One’s BrandVision has given us new and powerful insights – helping us understand our brand health and shape our strategic decisions going forward.”
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“Absolutely no dislikes. Vision One is diligent from beginning to end on all projects that have undertaken with us. They take the time to learn about our products and solutions and markets. Vision One are known at Pitney Bowes globally as an extension to our European Marketing Team rather than a vendor/supplier who is providing a service.”
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“Working with Vision One was a brand new partnership for us this year, but we were impressed from the very start with their collaboration, support and professionalism in helping us to develop our B2B satisfaction survey.”
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“Vision One were an absolute pleasure to work with and I would highly recommend them to anyone looking for a strategic thinking market research agency. They had great client relations, always keeping you informed on the progress of your research project, they bought creative ideas to the table, and delivered on the strategic insight we needed.”
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It was a pleasure to work with everyone at Vision One, they truly felt like an extension of my own team, and they made what could have been an extremely stressful project feel safe and in control – for that I cannot thank them enough.
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The Importance Of Purchase Intention
Purchase Decisions are progressively dictated by the morals and communications of a brand. Whether the brand is standing for using ethical clothing, with environmental materials and reusable elements, alongside the messaging, marketing and advertising that they are putting in the public domain. Where we come in is ensuring all of your messaging and strategies are in place by collecting the needs and wants of your sector, from there, working closely with you to develop, test and implement the most successful strategies and campaigns possible to be released across the correct channels.
The Areas You Should Target
The channel in which consumers process and purchase Fashion & Beauty has changed drastically. The increase in online shopping was one of the changes that sent shockwaves throughout the market; now, the latest sending a pulse through a beauty shopper is influencers. Their impact and opinion are becoming a powerful tool for brands to obtain eyes on their products through these new advertisement avenues. Just knowing a brand exists isn’t enough to convince a purchaser to buy; recommendations and reviews of trusted sources are major factors in the journey a customer takes.
How We Work
We are here to produce research studies that are tailored to your needs and with the goal of your research journey ending in a success story. As a company running for over 20 years and working closely with multiple Fashion, Beauty and Luxury companies, providing data that stimulates growth and allows brands to stay competitive with the latest trends.
We believe long-term market research is the key to unlocking the market by constantly understanding the developments and consumers, unlocking you to better understand your consumers and build loyalty. We will guide you through the different stages of research and discover all avenues available, updating you on every new development across the information and working closely with one another to achieve the results
Why Vision One
Award Winning Agency
Best Market Research Agency 2021
The Drum
START YOUR JOURNEY TODAY
If you are curious to know more about how we could work together, or how our insights can grow your business, then please give call us on 0203 693 3150 or use the contact button below.