FMCG & Consumer Packaged Goods Research
Specialists in UK and International Consumer Goods Research
Our Research Services
Research for FMCG/ CPG Brands & Manufacturers
Competition in the FMCG sector is fierce, with retailers regularly rationalising their product offerings. Many brands and products are often too similar on a rational basis, and differentiation is often achieved through emotion. Market research is arguably the best way of finding out how best to achieve Advantage and to stand out from the crowd.
We specialise in consumer research across the UK, Europe, and beyond. Our experts cover retail and shopper research for all consumer packaged goods (CPG).Our 20+ years of experience covers Food & drink in and out of the home, health and beauty, technology, luxury, DIY etc..
Our FMCG research services include:
The impact of an optimised brand is the difference between success and failure. Our brand and communications research includes;
- Brand Tracking – To monitor the brand equity and the health of the brand vs competitors)
- Brand Development Research – typically using focus groups (from logo, straplines and brand assets)
- Messaging and Communications – optimise your messaging
- Website and digital media (incl. eye-tracking)
Packaging is the manifestation of what customers buy – optimising it is essential for the success of a new brand to avoid expensive mistakes. Our packaging research services include both qualitative (e.g. focus groups) and quantitative hall/clt or online tests:
- Concept development
- On-pack messaging and messaging hierarchy (focus groups)
- Pack testing and optimisation
- Standout tests
- Eye-tracking
From workshops and co-creation or testing and development through conjoint analysis or BPTO, we have the tools available to refine and test your innovations.
“I’d really recommend this agency. From enquiring about our market research project, they sought to really understand our questions and needs. Results were delivered really quickly without compromising the quality of research and delivery of result.” (The Perfume Shop)
Unlock the potential of your Brand
To succeed, brands need to understand both consumers and the shopping journey. From Focus Groups and Usage & Attitude studies to the latest in neuromaketing techniques we have the tools to dig deeper.
Find out where gaps in your market exist, or where your offerings can be pivoted into new avenues to generate a higher chance of new shoppers. Our brand and product development solutions help optimise your brand.
New Product Development is at the heart of every successful company, and with new needs and trends emerging all the time your NPD journey should be in place to ensure you can innovate in the correct way to develop products that will have traction and long-term potential.
Packaging is often the embodiment of the brand and the best means of encouraging sales. Optimising your packaging is more than just doing survey, it’s about understanding how each and every element is working. With advnced eye-tracking solutions and an exceptional understanding of how packaging works we have the tools to help.
Why Vision One?
We have been trusted by over 600 clients for a reason. Working closely with FMCG brands for over 20 years, producing exciting research that evolves businesses for the better.
Don’t just take our word for it, we are three-time winners of the ‘Best Market Research Agency’ and accredited with the internationally acclaimed ISO20252.
Turbocharged Decision-Making
All our research is customised precisely to our client’s requirements, so we will need to talk to you to ensure the best solutions and outcomes.
Complete the enquiry form, book a meeting below or call 0203 693 3150
How can we Help?
If you are curious to know more, feel free to book a quick call with one of our consumer insight specialists.
If urgent, please call us on 0203 693 3150 or use the contact button below to get in touch.