Housing Research
#1 Top Housing Market Research Agency
Vision One – Insight that Drives Housing Excellence
Social housing
Vision One helps social housing providers and housing associations to understand tenant needs, measure satisfaction, and drive improvement through robust, independent research — turning insight into action that strengthens communities and enhances service performance.
Private housing
Vision One supports placemaking and property developers, private housing providers and rental agencies with actionable research that reveals renter expectations, improves satisfaction, and informs strategic decisions — helping build trust, retention, and long-term growth.
Housing services
We partner with organisations across the housing ecosystem — including construction, finance, estate agents, architects, and building materials suppliers — delivering evidence-based research that reveals market trends, informs strategy, and drives smarter decisions for a stronger housing sector.
Residential & social housing research agency
Our world is evolving, and our needs are changing, and change is evident in the housing sector.
We appreciate the challenges facing both the current and future housing market – the struggle to keep up with the demand for homes that satisfy multiple complex needs. The ability to provide optimal environments that satisfy on multiple levels. Whether it be affordable housing, apartments, complexes with high-quality amenities or new-builds, that is where Housing Research comes in.
We are focused on providing you with laser-sharp, actionable insights based on high-quality, robust research. We help you to understand your customers, their needs, and their aspirations – helping you to make better strategic decisions. What do they need? How do they feel? What’s important to them?
Select from the following specialisms
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From focus groups to surveys, see our full range of housing market research services
Satisfaction guaranteed
As three-time winners of Best Market Research Agency (The Drum Awards), we take quality seriously. We are proud to be one of only a few to hold the prestigious, internationally recognised ISO 20252:2012 quality accreditation.
We offer creativity, quality, commitment, and detailed knowledge of the housing sector. We push the boundaries, explore new ground, and deliver game-changing insights that offer fresh perspectives.
Whether your business is in construction, social housing, student accommodation, retirement living, estate agents or placemaking, our team of researchers with their innovative tools will give you the insights you need
Client feedback and testimonials
I just wanted to let you know that the excellent research you did for us a good few years ago (on the impact of brands for outright sale customers – where you detected issues with our L&Q brand) has bourne fruit!
Thank you so much for yesterday! It is an awesome piece of work with so much to take in and digest!!!
All those involved in our project have been FANTASTIC from start to finish. From initial conversations and throughout our experience their expertise and professionalism were top-notch!
We have worked with Vision One for a number of years. They have a knowledgeable team who consistently deliver high levels of service.
Research case studies
A range of our market research case studies
Building Homes Around Real People
Behind every housing transaction is a life decision. A first home. A growing family. A downsizing move. A community being reshaped.
At Vision One, we believe housing research should start there — with people.
The UK housing landscape is evolving quickly. Affordability pressures, sustainability expectations, planning scrutiny and changing lifestyle priorities are all influencing demand. For estate agents, developers and housing associations, the challenge isn’t just predicting what will sell — it’s understanding what people truly need.
Insight Across the Property Ecosystem
We support organisations across the sector, including estate agents such as Chestertons, national housebuilders like Taylor Wimpey, and housing associations including Peabody — alongside local authorities, planners and regeneration partners.
Our research helps answer critical questions:
- Who is your real target buyer or tenant?
- What drives location choice and tenure preference?
- Where is pricing stretch — and where is resistance?
- How will a development be perceived by the local community?
By combining robust quantitative research with in-depth qualitative conversations, we uncover not just patterns of demand, but the motivations behind them.
From Evidence to Confident Decisions
Housing is both rational and emotional. Financial calculations matter — but so do trust, aspiration and belonging. Our role is to bring these factors together into clear, actionable insight.
As Tony Lewis, CEO of Vision One, explains:
Whether testing development viability, shaping tenure mix, strengthening a planning case or refining sales strategy, we ensure decisions are grounded in credible evidence and real-world perspective.
The housing market isn’t just about units and pricing — it’s about people and places. Our job is to give our clients the clarity to build developments that genuinely reflect how communities want to live, not just how models predict they should.
At Vision One, a leading UK housing market research company we beleive research is so much more than just data and analysis. It’s a partnership built on understanding — helping you reduce risk, strengthen stakeholder confidence and create homes and communities designed for long-term success.
Construction market research
We specialise in researching the construction sector. We work with the full range of construction audiences, from repair tradesmen to senior decision-makers within large construction companies and government departments.
Research for Housing Providers and Housing Associations
We provide customer research to enhance resident satisfaction, understand customer needs, improve their products and services and build stronger brands.
Local Authorities and Governments
Our research helps local authorities and housing associations develop policies through consultation and guides strategic planning for new housing projects.
Letting and Estate Agents Research
We provide research for the homebuying industry, looking to understand their customers, optimise pricing strategies, develop and measure brand health and the state of sales and rental markets.
Real Estate Developers
Research to identify profitable locations for new developments by analysing population growth, economic conditions, and housing demand.
Note. The regulator of social housing in England is the Regulator of Social Housing (RSH),
We deliver a comprehensive suite of housing market research solutions designed to drive strategic growth. Our core tenancy and housing market research services include;
- Corporate and marketing strategy development
- Resident profiling and segmentation
- Tenant surveys (TSM research and STAR surveys)
- Research to understand tenant needs and develop services
- Research among vulnerable audiences (e.g. customers facing economic hardship, long-term unemployed etc).
- Tenant onboarding and leaving experiences
- Ideation and co-creation research sessions
- Brand development and logo testing
- Communications and messaging research
- B2B Property management and maintenance research
Vision One is a full-service research and insight agency specialising in housing research. We provide expert strategic insights across the social housing and property market.
For over 20 years, we have been delivering smart tenant satisfaction surveys, resident engagement research, and housing market analysis to help housing associations, property developers, and estate agents understand their audiences.
From tenant perception measures and affordable housing insight to property market intelligence and rental market research, our evidence-based approach helps organisations improve housing performance, identify market trends, and make confident, data-driven decisions for the future of the UK housing sector.
Vision One is a leading customer research agency helping firms truly understand their audiences and deliver exceptional experiences. Our services include customer experience (CX) research, customer satisfaction studies (cSat), and customer segmentation to reveal what drives loyalty and behaviour. Combining advanced analytics with qualitative insight and customer journey mapping, we uncover the ‘why’ behind customer decisions—empowering businesses to enhance experiences, build stronger relationships, and drive sustainable growth.
Data integrity is at the heart of our research process. We are ISO 20252-accredited and utilise robust sampling frameworks, meticulous data validation techniques and continuous quality monitoring throughout the research lifecycle.
Every dataset undergoes thorough checks to ensure accuracy, reliability, and compliance with industry standards, including MRS, ESOMAR and GDPR guidelines.
Project timelines depend on the complexity and scope of the research. However, most projects are completed within 2 to 6 weeks, balancing speed with rigorous quality standards. Clearly, cSat and brand tracking projects last for the duration of the contract.
We work closely with your team to establish timelines that meet your goals without compromising data depth or analytical precision.
We work with companies of all sizes, from small businesses (SMEs) to the world’s largest international brands, and market research is important to them all.
Our clients include advertising and PR agencies, financial services, food and drink,packaging research, FMCG, housing, local government, luxury and fashion, social research, travel and tourism, manufacturing and brands, service providers and associations.
For any business, market research agencies possess a deep understanding of research and how to achieve the desired results. It’s about understanding customer needs, market demand, pricing strategies and industry trends. It supports innovation, validates business ideas, and ensures that marketing messages are effectively targeted. Businesses that invest in consistent market research are better positioned to respond to market changes, create and attract loyal customers and maximise ROI.
Vision One is committed to ethical practices in market research by adhering to industry standards and guidelines set by organisations such as the Market Research Society (MRS) and ESOMAR. This includes obtaining informed consent from participants, ensuring data confidentiality, and maintaining transparency throughout the research process.
By prioritising ethical considerations, Vision One builds trust with clients and participants alike, ensuring that the research conducted is not only effective but also responsible and respectful of individual rights.
Contact Us
We are quick, responsive, and above all, our research is customised precisely to your needs, ensuring you get exactly what you need every time.
Email us at mail@visionone.co.uk
Complete the enquiry form.
Or book a meeting below.
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