Private and Social Housing Research

Housing Market Research Experts

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Vision One - Insight that Drives Housing Excellence

Social Housing

Vision One helps social housing providers understand tenant needs, measure satisfaction, and drive improvement through robust, independent research — turning insight into action that strengthens communities and enhances service performance.

In-home placement (Home Use Tests) Research Vision One

Private Housing

Vision One supports placemaking and property developers, private housing providers and rental agencies with actionable research that reveals renter expectations, improves satisfaction, and informs strategic decisions — helping build trust, retention, and long-term growth.

Housing and Utilities Research Vision One

Housing Services

ision One partners with organisations across the housing ecosystem — including construction, finance, estate agents, architects, and building materials suppliers — delivering evidence-based research that reveals market trends, informs strategy, and drives smarter decisions for a stronger housing sector.

Onward Living Housing Case Study by Vision One

Residential & Social Housing Research Agency

Our world is evolving, and our needs are changing. This is perhaps most evident in the housing sector.

We appreciate the challenges facing both the current and future housing market – the struggle to keep up with the demand for homes that satisfy multiple complex needs. The ability to provide optimal environments that satisfy on multiple levels. Whether it be affordable housing, apartments, complexes with high-quality amenities or new-builds. That is where Housing Research comes in.

We’re focused on providing you with laser-sharp and actionable insights that are based on quality, robust research. We help you to understand your customers, their needs, and their aspirations – helping you to make better strategic decisions. What do they need? How do they feel? What’s important to them?

Client Testimonials

“All those involved in our project have been FANTASTIC from start to finish. From initial conversations and throughout our experience their expertise and professionalism were top-notch!”

“We have worked with Vision One for a number of years. They have a knowledgeable team who consistently deliver high levels of service.”

Satisfaction Guaranteed

As three-time winners of Best Market Research Agency (The Drum Awards), we take quality seriously and are proud to be one of only a few to hold the prestigious, internationally, recognised ISO 20252:2012 quality accreditation.

We offer creativity, quality, commitment, and detailed knowledge of the housing sector. We push the boundaries, explore new ground and deliver game-changing insights that deliver fresh perspective.

Whether your business is in construction, social housing, student accommodation, retirement living, estate agents or placemaking, our team of researchers with their innovative tools will give you the insights you need.

WHY VISION ONE?

Frequently Asked Questions – Housing Market Research

Vision One is a full-service research and insight agency specialising in housing research. We provide expert strategic insights across the social housing and property market.

For over 20 years, we have been delivering smart tenant satisfaction surveys, resident engagement research, and housing market analysis to help housing associations, property developers, and estate agents understand their audiences.

From tenant perception measures and affordable housing insight to property market intelligence and rental market research, our evidence-based approach helps organisations improve housing performance, identify market trends, and make confident, data-driven decisions for the future of the UK housing sector.

We deliver a comprehensive suite of housing market research solutions designed to drive strategic growth. Our core tenancy and housing market research services include;

Corporate and marketing strategy development
Resident profiling and segmentation
Tenant surveys (TSM research and STAR surveys)
Research to understand tenant needs and develop services
Research among vulnerable audiences (e.g. customers facing economic hardship, long-term unemployed etc).
Tenant onboarding and leaving experiences
Ideation and co-creation research sessions
Brand development and logo testing
Communications and messaging research
B2B Property management and maintenance research

Construction market research
We specialise in researching the construction sector. We work with the full range of construction audiences, from repair tradesmen to senior decision-makers within large construction companies and government departments.
Research for Housing Providers and Housing Associations
We provide customer research to enhance resident satisfaction, understand customer needs, improve their products and services and build stronger brands.
Local Authorities and Governments
Our research helps local authorities and housing associations develop policies through consultation and guides strategic planning for new housing projects.
Letting and Estate Agents Research

We provide research for the homebuying industry, looking to understand their customers, optimise pricing strategies, develop and measure brand health and the state of sales and rental markets.
Real Estate Developers

Research to identify profitable locations for new developments by analysing population growth, economic conditions, and housing demand.