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Brand Tracking Workshops
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Brand Tracking – Free Trial Special Offer
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Why you need a Brand Vision
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Exploring ‘desirability’ as a driver of Brand Growth
Have you ever thought about why brands choose their colours? Or the effect they have on you when deciding between products?…
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The Colour Psychology of Meat Free Brands
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Exploring ‘distinctiveness’ as a driver of brand growth
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What is Brand Equity & Why it’s Important
Branding is the process of creating a distinctive name and image for a product in the mind of the consumers, mainly done through advertising campaigns using a consistent theme. Branding targets itself to establish a significant presence in the market, different to competitors, so that it attracts consumers and retains loyal customers. Who does it […]
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Branding Explained & How can it be Accomplished
Meet Vision One’s Insight Discovery Team – PART 2 Vision One is a specialist insight discovery and market research agency led be a talented team of directors – Tony Lewis, Jas Gidda, Victoria Wood and Duncan Swan. This video is the second (in a series of two) short introductory videos about Vision One and its […]
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Meet the Discovery Team PART 2 – UK Market Research Agency Vision One
Homebuyer Branding Research Introduction L&Q, one of London’s leading social housing providers, was looking to explore private homebuyers in order to develop its outright sale branding strategy and proposition (including brand name and identity) and marketing communications (e.g. website, construction site and local advertising). Approach Vision One’s qualitative team, headed up by Tony Lewis and Victoria Wood. […]
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Client Feedback that made us Smile – Branding Research
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What it means to be ‘dynamic’ as a driver of brand growth
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