We’d like to introduce you to Kendra Furey who was recently been promoted to Client Success Manager earlier this year. During lock-down, Kendra and I held a Teams meeting to get a better understanding of who she is and what makes her tick.

About Kendra

Kendra Furey joined Vision One Research in 2019 after graduating from the University of Huddersfield with a Bachelors and Master of Research degree in the Arts.

Kendra is our BrandVision ‘Client Success Manager’ which is akin to a contemporary version of an Account Manager and ensuring our client’s projects and ambitions are realised. Kendra specialises in Brand and Advertising research and focuses on ‘BrandVision’  Vision One’s pioneering brand tracking research system. Unlike other traditional brand tracking metrics, our innovative approach uniquely focuses on the Key Performance Indicators and metrics that drive growth. Kendra’s passion for Vision One is clear to see and enjoys working with many of our ‘fabulous’ brand tracking clients across multiple markets and sectors.

So what made you pick a career inside Market Research?

Following my time at University, having completed a BA in Fashion Communication and Promotion, then moving onto study for a Master’s in Research, I wanted to begin my career in research. I thoroughly enjoyed my Master’s and undertaking my self-directed research project examining ‘Uniqueness, The Self and Luxury Fashion Brand Congruence’, so I see market research as the perfect sector to continue conducting my research and expanding my tool kit!

What type of research really fascinates you?

My previous research has combined both qualitative and quantitative approaches, and I continue to be interested in both areas. However, I have a particular interest in qualitative approaches and observing consumers in day to day life, and the behavioural thinking that goes behind their decision-making process.

What do you think the priority for research agencies should be in 2020/21?

I think research agencies should always be conscious of technological developments, continuously implementing changes and constantly reinventing themselves! Vision One is a dynamic company that seems to be constantly evolving its products and services with the new innovative ideas and techniques in order to create thought provoking research for our clients. If you rest on your laurels, you’ll be left behind!

Have you got any personal ambitions for the coming months?

“I really enjoy being active and I practice yoga each day, over the coming months I would like to take my practice to the next level and look at doing a professional training course.”

Yoga

What do you think the next industry trend is going to be?

The arrival of artificial intelligence has already started to have an impact and will become increasingly important – changing the way research is conducted and interpreted forever.

 

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